Marketing Strategy Essay Examples

Recommendation: Target the record labels for promotion of HSS reports. Start with the initial enthusiasts like Ken Bunt of Hollywood Records and use their testimonials to win other record labels. Make use of the business connections of the advisory board at Polyphonic to get better reach to decision makers at record labels. Offer free trial […]

When conducting an audit, it is crucial to focus on these essential areas. The provided questions serve as a tool for gathering the necessary information for analysis. It is imperative to address each topic in a manner that is applicable to the selected organization. Please provide more explanation when your answers are either a simple […]

In the context of global expansion and competition of numerous businesses, effective marketing management is one of the key factors of success, playing an essential role in obtaining competitive advantage. Hence, the success of a company is determined by its ability to identify customers’ needs and offering products and/or services to satisfy them. WHSmith is […]

I was so struggling with making strategies about how to increase the profit margin. It was challenging because it could not be solved by simply offering more discounts to increase the unit sales, or by increasing the motor’s price to receive high revenues. Besides those factors, the change of profit margin also involved the spending […]

This report was drafted in light of the concern that the Bank of East Asia (also known as BEA), is currently suffering a client-loss to Hang Seng Bank (HSB). The core goal is to pinpoint the potential reasons for this, which are closely linked to the organization’s reputation. Suggestions for improvements will be provided to […]

The level of Hwa Tai industry sophistication varies from production of unbranded local-style biscuits targeted at the low end market to export quality branded products. The majority of businesses are mainly involved in the production of plain unbranded biscuits with much localized distribution. Only a few companies like Hwa Tai are involved in the branded […]

In 2009, HyundaiCard’s vice-president of marketing Jae-Woo Park met with several other marketing managers to discuss new strategies for the HyundaiCard in Korea. HyundaiCard entered the Korean credit card industry in 1999; they initially started with their “M” card that was targeted to their customers buying an automobile. This card proceeded to be a success […]

Successful growth of Panera Bread Company was contributed by their good management of the company, Good marketing strategies, and committed workers. One of the principles which enabled the company to grow was merging with St. Louise bread unit which made it to increase its sales drastically. Another thing that enabled the company to expand was […]

Carlsberg is the fourth largest brewery group in the world, which has a brand portfolio that includes brands such as Carlsberg, Tuborg, Baltika and Kronenbourg 1664, which are well known international premium brands, but also includes strong local brands, such as, Ringnes, in Norway, Lav in Serbia and Wusu in Western China. (www. carlsberggroup. com) […]

Coca-Cola Company is formulated in 1866 in Atlanta. It is the world’s largest company which produces soft drinks and operates its business all over the world. There are several series products of Coca-Cola, such as Coca-Cola Classic, Diet Coke, Coke Zero, Sprite and Fanta. In daily lives, the products of Coca-Cola can be seen in […]

If Emotiv is successful in persuading a console maker to release their product, the EPOC, in the fall of 2008, what marketing strategy (including pricing, distribution channels, and consumer promotions) would be most effective in achieving widespread adoption? What level of demand could be expected for the EPOC if it is enabled for use with […]

Introduction Analytic Hierarchy Process (AHP) Analytic Hierarchy Process (AHP) is a decision-aiding tool for dealing with complex, unstructured and multiple-attribute decisions (Islam, 2003; Partovi & Burton, 1993; Uzoka, 2005/2006). It is a multi-criteria decision analysis (MCDA) method developed by Thomas L. Saaty during 1970s. As stated by Uzoka (2005/06), the AHP is preferred to most […]

Teliani Valley PLC is a modernized version of traditional Georgian wine production, incorporating the expertise and passion of young professionals. In 2004, Teliani Valley formed a strategic partnership with the European Bank for Reconstruction and Development (EBRD), allowing them to acquire shares and make significant advancements. Through this investment, Teliani Valley was able to construct […]

I – SWOT Analysis Strengths The strength of the airline includes the excellent new fleet of aircrafts purchased to compliment comfortable traveling of passengers. This move was made to counter the wretched state of travel and complains received by the previous fleet used by British Airways. An amazing magnitude of operations allows British Airways an […]

PT Nestle Indonesia (Nestle) is one of the largest producer in consumer goods in Indonesia. It holds numerous well-known brands, e.g. Dancow, Milo, Carnation, Milkmaid, Bear Brand (milk products), Nescafe, Nestea (drinks), Maggi (culinary), Kokokrunch, Honey Stars (cereal), also Fox’s, Smarties, Kitkat, Polo (candies ; chocolate). Its commercial operation in Indonesia had started since 1965, […]

There was rapid growth of the energy drink market which led to the increase in the number of energy drink producers. Lucozade was chosen to be investigated in this report in order to understand the current situation of the energy drink market and to see how Lucozade could remain its position of market leader. Also, […]

EasyJet is Europe’s leading low cost airline. Since its first flight in 1995, the airline has grown from a Luton base offering two routes, to one that offers 148 routes from 44 European airports, operating 72 aircraft. During the financial year to 30th September 2003, the company reported pre-tax profits of £52 million on a […]

STUDY OF MARKETABILITY OF INTERNET CAFE BUSINESS IN SELECTED AREAS OF GENERAL TRIAS, CAVITE These businesses usually provide snacks and drinks, hence the cafe in the name. The fee for using a computer is usually charged as a time-based rate. Originally named after its Patron Saint, Francis of Assisi, 1181-1226, the municipality of General Trias was founded […]

The rise of Internet-based online channels in the world of business-to-business distribution has led to a significant increase in multi-channel marketing strategy. This strategy aims to provide customers with more options and better service by making products and services available through different channels. However, managing and coordinating multiple channels efficiently poses various challenges for channel […]

Analytical Report on Blue Sky Shopping Mall Executive Summary The Blue Sky Shopping Mall, situated in the thriving commercial hub of Myaynigone, is presently facing a decline in its growth and is deteriorating. The lack of vision, mission, and long-term plan, as well as an unsuitable organizational structure, absence of target market and market strategies, […]

The report titled “Market Study of Mango Juice” was carried out at “Hindusthan Coca Cola Beverages Pvt. Ltd” as part of the requirements for a Master’s Degree in Business Administration. The report reflects my own work and is entirely original. Introduction Marketing is a human activity that aims to meet needs and desires through an […]

Pet stores are very exciting and interesting places. This is because a visit to such gives one the opportunity to see cuddly puppies, fuzzy hamsters, tropical fish and talking parrots. Traversing through a pet store is more like taking a walk through a mini zoo. However, it takes many things for one to open a […]