Drink Essay Examples
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Company History Coca-Cola was founded in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. During its initial year of business, the company sold around nine drinks per day, generating a total sales revenue of $50. The Coca-Cola Company is the leading player in the global market, serving as both producer and distributor of […]
introduction Description The soft drink industry is concentrated with the three major players, Coca-Cola Co., PepsiCo Inc., and Cadbury Schweppes Plc., making up 90 percent of the $52 billion dollar a year domestic soft drink market (Santa, 1996). The soft drink market is a relatively mature market with annual growth of 4-5% causing intense rivalry […]