Customer Relationship Management Essay Examples

Chicken Coop, a fast food chain, is experiencing a consistent growth in sales, approximately at a rate of 10% annually. However, in 1995, there was a drop in sales in 20 out of 76 stores. These particular stores had always been the top performers, generating 32% of the total retail sales. The main concern for […]

Introduction The name ‘Federal Express’ is synonymous with quality. The company is recognized as a world leader in transportation and information services. Federal Express offers overnight delivery services to almost any destination worldwide. Additionally, customers can track their packages at any time to know the whereabouts of their goods (Neff & Citrin, 2001). Due to […]

Our objective in this study is to assess the future preferences and satisfaction levels of BRTS customers in Ahmedabad city. We gathered information by employing the convenience sampling method and administering an unstructured questionnaire to 150 BRTS customers in Ahmedabad city. Research limitations/implications – While the results of this study conducted in Ahmedabad city should […]

How Staff Training and Motivation Can Increase Customer Satisfaction and Business Performance in Retail Sector Contents Abstract3 Chapter One: Introduction4 1. 1 Research Background4 1. 2 Research Aims and Objective6 1. 3 Research Questions7 1. 4 Research Scope and Significance7 Chapter Two: Literature Review8 2. 1 Customer Satisfaction – A Retail CSF8 2. 2 Key […]

Customer Delight in Banking Sector Introduction Banks play an important role in the economy of any country. A sound and healthy banking system is a must for sustainable economic acceleration. Banks occupy a firm strategic position in the monetary and fiscal system of a country. As the world is changing and economies are growing; banks […]

Introduction It is no secret that some companies aim to look after their customers well, ensuring that the customer is at the heart of their business and everything they do. In marketing terms this is called being customer focused. It is important to realise that customers can take their business anywhere they want to and […]

New Product, New Segments Customer Value is created in other to attract and retain customers, organisations aim to deliver valuable products to their preferred target audience. However, Jobber (2010) indicates Consumer Value is dependent on how the consumer perceives the benefits of an offering and the sacrifice that is associated with its purchase. Clients of […]

Table of Contents: Preface Executive Summery Research objectives Introduction Scope Research methodology Sampling Data collection  Literature review  Data Analysis and interpretation  Online banking  iMobile   The text focuses on the assessment of promotional strategies in advertising and marketing. This evaluation, referred to as accountability, is crucial for management to gauge the outcomes attained from their […]

PREFACE During the last two decades, there has been a turmoil in the field of international money market resulting in various changes in the international subject of foreign exchange in a rather difficult one for it is highly technical and strictly governed by regulation which changes frequently. After a successful completion of internship program on […]

Introduction Nowadays, the service sector is becoming more significant and dominant in the economies of both developed and developing countries, leading to a global shift towards a service-based economy. The service sector’s growth has traditionally symbolized a nation’s economic advancement. Over time, developing countries have consistently moved from agriculture to industry and eventually to the […]

Wal-Mart’s Customer Service Perspective Karen E. Wilkerson TUI BSBA Integrative Project BUS 499 Module 2 SLP Dr. Thurgood February 17, 2012 Wal-Mart’s Customer Service Perspective Customer service is interaction with your company’s clients. Ultimately, businesses are in business to make money; profitability cannot be achieved without customers. Customer service representatives provide much of this direct […]

Some may think that the only customers of textbooks are the students but that is not the case. There are a variety of customers that buy the textbook before it even reaches the student, someone has to decide what textbook the students are going to be using for which particular course. Business school curricula is […]

As the popularity of online games grows, various new features have been suggested to enhance the duration of players’ online activity. However, limited research has focused on the reasons behind continued engagement with specific online games or the design elements that significantly impact the time spent by players on particular gaming sites. This study introduces […]

Case Study The Layoff Robin Astrigo, CEO of Astrigo Holdings, has recently discovered that his business is beginning to suffer financially. Profits are significantly decreasing despite company promotions, inventory cuts, and expense adjustments. In addition, Astrigo Holdings is losing sales to other competitive retailers with more reasonably priced products. The business needs to make a […]

Consider the broad shifts in marketing. Can they be related to the major societal forces? Which force has contributed to which shift? Answer: According to Kotler and Keller (2011), marketing is the ability of an organization to be able to meet the needs of its markets profitably. In the bid to profitably meet the needs […]

The Literature Review of Servicescapes Introduction: Shopping cannot simply be considered as an act of buying in an exchange for goods (C. Gardner and J. Sheppard, 1989). Because of the increasingly cut-throat competition, marketers and practitioners have to go great length to attract and retain customers. That is where the experiential marketing finds its inspiration. […]

The banking industry of Sri Lanka has undergone tremendous shift due to intense competition and technological developments. While banks are becoming more customer focused and market driven, customers are becoming more demanding and selective in their preferences. Minimizing of customer switching is one of the biggest challenges facing bankers today. This paper aims to examine […]

Hal’s Hardware, Inc. Proposed Electronic Commerce SWOT Analysis Strengths Ease of transactions Make products more accessible to consumers who are not located near an HHI store. Make products more visible to consumers and enable HHI to do online advertising. The proposed e-commerce website may make it easier for customers to buy products online. Since Hal […]

Their Business Model: Value Proposition: Pandora’s Music Genome Project offers a unique value proposition in that it provides users with their preferred genre of music based on a single input. They have a large collection of songs in their database categorized into 65 million stations. Users are able to pick multiple genres or create ‘listening […]

I. Company Profile: History 2009 marked Cherry Mobile’s commitment to become the top value-for-money mobile phone in the country. In its first year, Cherry Mobile CEO Maynard Ngu envisioned Cherry Mobile to become the brand that has “Everything for everyone,” providing handsets that cater to different age groups and match different lifestyles. It was a […]

Mavericks at Work: Why the Most Original Minds in Business Win by William C. Taylor and Polly LaBarre is a work of real insight. The authors wish the book could equip every reader to act more boldly as a leader and win more decisively as a competitor. After all, they wish the book provides readers […]

Canyon Ranch, a health resort organization, seeks to inspire and motivate individuals to prioritize their health. The company takes pride in its ability to positively impact people’s lives, both during their stay and beyond. Enid and Mel Zuckerman founded Canyon Ranch as a place for individuals to unwind, have fun, and uncover the potential for […]