Brands Essay Examples

The Prada brand dates back to the beginning of the last century. In 1913, Mario Prada opened a luxury store in the Galleria Vittorio Emanuele II in Milan, selling leather handbags, travelling trunks, leather accessories and beauty cases, luxury accessories and articles of value. Thanks to its exclusively designed goods, handcrafted using fine materials and […]

Bath & Body Works, LLC is an American retail store under the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio by Leslie Wexner. Since it was founded Bath & Body Works operates more than 1,700 stores across the world, among which 1,200 stores are located in the United States. Bath & […]

In 1998, Adidas acquired Salomon with the aim of surpassing Nike and becoming the leading global sporting goods company. Adidas acknowledged the potential in Salomon’s various businesses, such as its ski division, TaylorMade Golf, Mavic, Bonfire snowboard apparel, and ClichE9 skateboard equipment. Despite being the top-selling brand in the 1960s and 1970s, Adidas was overtaken […]

Successful implementation of Plan Selling is crucial for the success of any new product line. A well-researched advanced selling program is vital for a successful merchandise launch, and Victoria’s Secret understands this. They have developed an comprehensive selling program for their Lil’ Devil’s line of men’s-wear that includes all the necessary steps for a successful […]

It is unlikely to come across an individual who hasn’t heard or discussed this brand and its catchphrase. Nike heavily profits from the market of sneakers, where it remains one of the most significant competitors worldwide. Nike’s success extends beyond sports-related purchases, as their apparel is now commonly worn in various settings such as schools […]

A big issue facing the international marketing world today is whether global branding is better then local branding. Consumers all over the world have many different opinions on whether they like purchasing products from big corporate, multicultural companies or the local mom and pop shops that they have grown to know, and became comfortable with. […]

Established in 1967, Polo Ralph Lauren is a renowned American clothing company presently headquartered in New York. It was established by Ralph Lauren, who continues to lead the company as CEO, Chairman and principal designer. Specializing in the creation, promotion and delivery of luxury lifestyle commodities, Polo Ralph Lauren’s product range comprises of apparel for […]

A Web of Brands In Naomi Klein’s A Web of Brands, published in Fences and Windows 2002, the author shows “that the economic divide is widening and cultural choices are narrowing” (P. 24). She does this by telling about how she started this book in a warehouse in Toronto where she lived. She talks about […]

Louis Vuitton, founded by Louis Vuitton in 1854, is a well-known French fashion house that specializes in creating trunks and leather goods. The brand has gained worldwide recognition for its ability to represent luxury while symbolizing gracefulness, sophistication, and excellence. With more than 300 stores across 44 nations and generating $2.7 billion in revenue in […]

The text explores the challenges faced by small luxury brands in the market. Currently, there is a trend where affluent individuals purchase brands because their local stores only sell designer products. Consequently, larger companies like LIVE (Louis Button) and Meet Hennessey are acquiring licenses from smaller wealthy groups to sell their products. These large companies […]

Burberry is an iconic trade name best known for its “Britishness”, in recent old ages has undergone an image inspection and repair holding been described as “an outdated concern with a manner seal of about nothing” by taking manner analysts in 1998 (Finch and May 1998). By 1997, the one-year net incomes of Burberry had […]