A brand is a concept that uniquely identifies a company’s good or service. People often mistake this term for a mere catchphrase, logo, slogan, or mark. Without a trademark, your business cannot survive in this technological age. In a particular statistical survey, more than 80% of consumers agreed that a trademark is important for online and landbased companies. If you need concrete marketing ideas for your startup or existing business, one way to gain inspiration is to read brand names essay examples.

A trademark tends to enhance the net value and competitive advantage of a business or company. The idea of branding goes back thousands of years ago. Traders in the marketplaces used this tool to differentiate their goods from that of other people. If you are studying a finance-related course or subject, our brand essay example varieties will be of big help to you.

If you want a concrete example of how marketing works, think about Coca-Cola. That soda drink is now a symbol of the actual company’s reputation. A brand essay will expose you to more examples of companies and their marks of identity.

Critical Issues in Managing Information System in Organization Essay Example
4056 words 15 pages

Four researchers will independently investigate four research areas, including the new roles of CIO, IS Finance and Investment Management, IT Project Management, and Legal Issues. Their analysis will focus on collecting information and giving suggestions to improve the company’s overall efficiency. Background to the Company Dell is a global IT company that offers a wide […]

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Brand Dell Information Systems Personal Computer
Components Of The Strategic Management Process Essay Example
1720 words 7 pages

Our goal is to become a globally recognized multinational corporation with a strong presence in Asia. Our primary sectors of emphasis include the Food & Beverage, Properties, and Publishing & Printing industries. We are dedicated to creating exceptional profits for our shareholders, offering great value to our customers, and providing rewarding career opportunities for our […]

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Advertising Brand Management Strategic Management
Marketing Analysis of Oakley I Essay Example
2177 words 8 pages

Introduction For my strategic sports marketing project, I decided to report on the sports marketing activities of a particular corporation. I specifically wanted to report on the marketing operations of a rather diverse company; one that offers more than one product line for more than one sport. Oakley, Inc. is a company that offers several […]

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Brand
Marketing Rockstar Energy Drink Essay Example
1044 words 4 pages

In the highly competitive energy drink category, market share is determined primarily by the cunning and creativity of marketers who aim to differentiate their product from competitors by creating something that represents more than just a drink. Because of the similarity in taste and ingredients of the 210 North American brands the efficacy of each […]

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Brand Energy Drink Red Bull
Marketing analysis of Aquafresh tooth paste Essay Example
999 words 4 pages

1. Introduction to the company: Aqua fresh is a toothpaste brand that was first launched in the year 1973 and it manufactured by GlaxoSmithKline (GSK), a consumer health manufacturer. The company’s headquarters are located in the UK. 2. Market analysis: When Aqua fresh was first launched by Beecham Plc, it was the first striped toothpaste in the market […]

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Brand Health Toothpaste
Managerial Marketing – Cima Mountaineering Essay Example
614 words 3 pages

1. The cost of this option appears to be the lowest among the three as it does not involve creating new lines or expanding existing ones. 2. You have the opportunity to explore distribution channels that may have been overlooked in the past. This will introduce Cima Mountaineering to a new segment of the market that […]

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Brand Microeconomics
Japanese Market and Recommendations Essay Example
744 words 3 pages

Ben & Jerry’s Homemade, Inc., was founded in 1978 in Burlington, Vermont, by lifelong friends Ben Cohen and Jerry Greenfield. The two friends started the company in a renovated gas station, with a small initial investment of $12,000. Ben & Jerry’s is now one of the leading ice cream manufacturers in the United States with […]

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Brand Customer Japan Strategic Management
Fundamentals of business analytics Essay Example
2301 words 9 pages

No part of this document may be modified without a legal license agreement from IBM Corporation. Any references In this Information to non-IBM Web sites are revived for convenience only and do not In any manner serve as an endorsement of those Web sites. The materials at those Web sites are not part of the […]

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Brand Zoo
Computer Power Group Case Analysis Essay Example
694 words 3 pages

The text below describes the different branded businesses under CAP Corporate and their sources of equity. CAP Corporate established seven branded businesses, each operated as separate entities. The senior managers of CAP Corporate had no involvement with the individual businesses. At that time, the main goal of the company was brand integration. Let’s identify the […]

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Brand Computer Education Power Reputation
Dell computer Essay Example
988 words 4 pages

In 1984 and has Its corporate headquarters In Round Rock. Texas. Michael Dell’s winning Idea was to sell computer systems directly to customers, allowing him and his company to understand customer needs well and therefore to provide the customer with the most appropriate computing solutions. Dell still practices the direct business model, saving time and […]

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Brand Computer Dell Personal Computer
Luxury & Design Based Strategies Essay Example
3057 words 12 pages

Luxury and Design-based Industries. Products and services. Approaches and specificities Luxury attributes Comes from inspiration Has a strong human component Creates emotions Has a tradition, history, heritage Quality more than quantity Rare, unique, exclusive Sophisticated Based on rarity of the offer,’ scarcity Multistory Strong esthetics/ beauty component Finesse of craftsmanship, precious materials and Ingredients Luxury […]

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Brand Design Fashion
Small Hidesign Cafe Essay Example
4649 words 17 pages

The designated meeting spot is a small cafe situated above the Heeling store in Ambiance Mall, New Delhi. Our main goal is to go unnoticed while Dill Kaput and I gather here. During our friendly conversation, we exchange passwords. Kaput appears relaxed in attire with a linen shirt and loose jeans, but his sunglasses provide […]

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Brand Design
Developing a social media strategy Essay Example
2436 words 9 pages

Social media has transformed communication and marketing, presenting new possibilities for brands. With the advancement of technology, marketing strategies have also evolved. Today, online users engage in real-time conversations, making every brand a part of the discussion whether they actively participate or not. When a brand joins social media, it exposes itself to the world […]

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Brand Social Media Strategy World Wide Web
International Nature of Electronic Commerce Essay Example
723 words 3 pages

In order to address the key issues that come with conducting e-business you must first understand that you are automatically operating in a global environment. It is logical and to be expected that customers will naturally inherent lack of trust in strangers on the Web. There are several ways as a business owner that will […]

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Brand Information Technology Internet Nationalism
How Has The Internet Affected Marketing Essay Example
411 words 2 pages

Online market research is the process of using digital tools, data and connections to glean valuable insights about a brand target audience. Technology plays a role in gathering data and communicating with research participants and makes the whole process quicker and easier to manage than traditional offline research methods. Traditional and online marketing research have […]

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Brand Research
Importance of the Food Marketing Function Essay Example
1500 words 6 pages

Importance of the food marketing function to food firms in competitive markets. What trends will Influence new products developed by food firms in the future? The Importance of the Food Marketing Function: The food marketing function refers to the process of identifying consumer food needs and producing products and services to satisfy these needs. The […]

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Brand Food
Kurkure’s Innovative Marketing Strategies Essay Example
277 words 2 pages

Kruger, a snack brand of Frito-Lay In India, launched yet another offering In the market, the Punjabi Kodiak Miasmal. Over the years, the company had launched various products under this brand and also backed these up with Innovative marketing campaigns. Encouraged by the growing popularity of Kruger among Indian consumers, the company also had plans […]

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Brand Pepsico
Essay On Marketing And Advertising
915 words 4 pages

The marketing mix and the promotional mix have distinct differences. Marketing focuses on attracting and retaining customers, while the promotional mix emphasizes direct customer interaction. The marketing mix includes product, place, price, and promotion to create value for the product. On the other hand, the promotional mix includes activities such as publicity, sales promotion, advertising, […]

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Brand Pricing
Qantas Marketing Audit Essay Example
594 words 3 pages

The Group operates in 44 countries across a network of 182 destinations, including those covered by code share partners. According to International Air Transport Association (IATA) data for 2009, Santa is ranked as the world’s 11th largest airline in terms of Revenue Passenger Kilometers (RPK). The Group’s brands include Santa, Jetsam, and Santa Link, along […]

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Brand Transport
Summary Chapter Customer-driven Marketing Strategy Essay Example
1102 words 5 pages

Target marketing is dividing the total market into different segments based on customer characteristics, selecting one or more segments, and developing products to meet those segments’ needs Market segmentation is the process that companies SE to divide large heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services […]

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Brand Market Segmentation Marketing Strategy Strategy
Airbnb Marketing Strategy Essay Example
2578 words 10 pages

Airbag’s success in the business relies on establishing a trustworthy framework for both hosts and guests. This framework is created through an effective marketing strategy and specific practices that provide support throughout the rental process. The focus on building trust is not unique to Airbag, but rather a common characteristic of companies operating in the […]

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Brand Generation Marketing Strategy Social Media Strategy
An investigation of green marketing practices Essay Example
3932 words 15 pages

Initially, the paper differentiates the use of green marketing and regular marketing or clearer understanding. Next, company profiles of Proctor & Gamble and unlived, both FMC companies, were obtained through secondary research. By doing so, a positive correlation was found with the use of green marketing and increase of market share for both the companies. […]

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Brand Natural Environment

Popular Questions About Brand

What are generic brands?
A generic brand is a type of consumer product that lacks a widely recognized name or logo because it typically isn't advertised. Generic brands are usually less expensive than brand-name products due to their lack of promotion, which can inflate the cost of a good or service.
What is one brand marketing?
One Brand Marketing is a technology-first organization that provides printing, direct mail, digital advertising and related business services through best-in-class software solutions.
What brand is Barbie?
Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for over fifty years, and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle.
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