Brand Essay Examples
A brand is a concept that uniquely identifies a company’s good or service. People often mistake this term for a mere catchphrase, logo, slogan, or mark. Without a trademark, your business cannot survive in this technological age. In a particular statistical survey, more than 80% of consumers agreed that a trademark is important for online and landbased companies. If you need concrete marketing ideas for your startup or existing business, one way to gain inspiration is to read brand names essay examples.
A trademark tends to enhance the net value and competitive advantage of a business or company. The idea of branding goes back thousands of years ago. Traders in the marketplaces used this tool to differentiate their goods from that of other people. If you are studying a finance-related course or subject, our brand essay example varieties will be of big help to you.
If you want a concrete example of how marketing works, think about Coca-Cola. That soda drink is now a symbol of the actual company’s reputation. A brand essay will expose you to more examples of companies and their marks of identity.
Strategies Marriott needs to pursue market development in Asia with new brands that extend its New World and Ramada presence. Marriott has acquired an operating and development team of experts with the Renaissance acquisition who are familiar with the market. It should use this advantage and its superior management abilities to reach its goal of […]
The LifeBuoy Story While brands have managed to upgrade their image and evolve together with their consumers – Lifebuoy is a great example, having moved from a carbolic, sweaty association to desirable health imagery – there has been no example of a brand that has moved to the top of the pole after residing at […]
SWOT Analysis – Strengths The Company’s Long History. Cadbury Schweppes is one of the biggest beverage and confectionery companies in the world. With a history stretching back over 200 years, today their products are enjoyed in almost every country around the world. Cadbury Schweppes plc was formed by our merger of these two great British […]
One of Bike’s strengths is its brand name recognition. Thanks to its longstanding presence, Bike’s brand is respected and known internationally and domestically. Nike has achieved brand loyalty by consistently manufacturing quality products that attract both national and international customers. The brand offers a diverse selection of products, catering to various personal preferences. Nike’s strong […]
Abstract Category management has been a potent tool for transformation of retail industry worldwide, especially the US. The USP of Category management is in the fact that instead of the emphasis on brands within a single category of products thereby enhancing competition within a category, it takes a holistic view of the category and attempts […]
The Marketing Strategy Employed by Levi’s Works Cited Missing In order for a new brand to establish itself in its market and for its products to sell successfully, thus achieving company goals and shareholder profitability, a number of key principles concerning consumer behaviour have to be fully grasped and addressed. As well as producing a […]
Due to India’s expanding economy and greater disposable income, there is a significant desire for convenient food products. Among these, teenagers are particularly interested in ready-to-eat snacks and juices, resulting in the development of new offerings within these markets. Parle Products Ltd has responded by introducing Musst Sticks and Musst Chips as their latest additions […]
The emergence of the Internet and innovative media technologies has led to increased velocity in the marketing industry. This text evaluates how Dove strategically applies integrated marketing communications. New technologies have revolutionized the way marketers interact with consumers, causing a significant impact on traditional media channels, according to Belch and Belch. This report focuses on […]
The objective of this project has been to understand the marketing mix of Barista and Cafe Coffee Day and compare the two firms in terms of their operations and other aspects. We took up organized coffee retailing as we wanted to understand what it takes to sell not only a coffee but a whole experience […]
Haldiram’s group is a true rags to riches story, which has expanded from being a small shop in Bikaner in 1937 to being one of the largest smart food chains in India and the world today. They are today a Rs. 10 billion company with multiple outlets across rural and urban India as well as a […]
Few industries are as broad as the food processing industry, but Bangladesh does well on all fronts: confectionery as well as organic, frozen, and chilled foods. Our market – one of Asia’s largest – brings almost every international food player here. This strength is only expected to improve as consumption trends and the good reputation […]
1)What is the gap in market structure for Calyx and Corolla’s business model? The traditional distribution chain for the fresh flower market is: grower, distributor, wholesaler, retailer and finally the consumer. As a result of the number of participants in this structure, a flower may be as much as seven to ten days old before […]
According to Bowman (2006, pg 1), in the mobile-phone industry, success requires creativity and flexibility due to its rapid and unpredictable changes in fortune. The alliance of Sony Corporation and Ericsson AB in October 2001 shook the industry. Sony Ericsson mobile communications is a joint venture between Sony Corp. and Ericsson AB, aiming to establish […]
Upon utilizing Porter’s Five Forces analysis to evaluate the soft drink industry, it becomes clear that advantageous market forces have resulted in its profitability. Both bottlers and concentrate producers have achieved success in generating profits with some level of vertical integration demonstrated in the “Bottler consolidation and spin-off” section on page 8. In some cases, […]
Intenational Marketing Plan Table of Contents Executive Summary Situation Analysis Description of product and or service Geographic description of the target market Environmental analysis Cultural analysis Economic analysis Legal environment Political factors and risk analysis Evaluate the market potential of a targeted buyer/ consumer segments Identify factors that influence their purchasing decisions Financial conditions (GDP, […]
Why has eBay struggled in Japan, China and other Asia markets? eBay is an online auction service whose business model is ideally suited to the Web. EBay stores no inventory and ships no products. Instead, it derives its revenue from the movement of information, an ideal task for the Internet. EBay has taken its model […]
1.0 Introduction Mature marketing approaches bring companies considerable fortune, especially in such a competitive market. Therefore, marketing people play an essential role in planning, decision-making, market segmenting, targeting, pricing and positioning. In the following report, it will explore the marketing theory and practice of two products of two famous companies, the world’s largest sports goods […]
INTRODUCTION My chosen product category is personal care product and the specific brand chosen within that category is Rexona deodorant which eliminates bad body odors. Rexona is a deodorant brand manufactured by Anglo Dutch Company, Unilever. It was developed in 1908 by an Australian pharmacist and his wife. Currently, Rexona has at least 8 lines […]
The marketing strategy of Red Bull can be considered as one of the most successful one over the years. Red Bull has been famous for building a beverage brand without relying on mass-media. The central component in all marketing activities of Red Bull was “Word- of mouth”. Besides, Red Bull also created “adult cartoon” advertisement, […]
SYNOPSIS It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a ‘face’ is more than just a marketing strategy to increase sales or gain market share, it is a decision that can change the future of the brand forever. Choice of […]
AFTER KAO ATTACK, WHAT’S NEXT? Case Introduction: This case is about the introduction of a new brand of Kao Malaysia Sdn. Bhd. Kao Malaysia is a leading company having third position in the detergent industry of Malaysia with its most popular powder detergent “Kao Attack”. Presently, the company is enjoying a leading position in household […]
Blackmores Limited is an industry leader in both natural health and research, basing its principle activity on the development and marketing of health products and natural supplements. Blackmores Limited (BKL) listed on the Australian Stock Exchange on the 2nd May 1985.Ownership structure has remained relatively constant, with the largest shareholder with a total substantial holding […]
