Advertising Essays

Coke and Pepsi have always been rival beverages for decades. I can remember my teens when most households would divide into two when it came to choosing their choice of drink, especially when going for grocery shopping. Even the advert aired by both brands shows a lot of rivalries between them. When one makes a […]

When it comes to car buying, there are hundreds of models to choose from. Everyone needs something different from a car. Car manufacturers use advertising to target different audiences with specific needs. Consequently advertisers use color, text and images to fight for the reader’s attention; so that they can influence the viewer’s opinion of their […]

Facebook was launched in February 2004 by Harvard undergrad students as an alternative to the traditional student directory. Its popularity quickly spread to other colleges in the US by word of mouth, and the site now registers close to 15M monthly UVs and over 6B page views per month. Facebook has completed two rounds of […]

The cultural being of a society is an important aspect in understanding the people living within it. Meanwhile, the modern era of technological advancement dictates that what most societies have is a consumer culture. The consumer culture may be regarded as our response to the overwhelming products to consume. In the field of the mass […]

Marketing communication is an important element in any marketing situation. Marketing communication is the interactive dialogue between customers and the company. In the case of red bull as a brand we can say that Mateschiz succeeded to make red bull a market leader through the use of effective marketing communication. There are various forms of […]

The first part of the book introduces the idea of “they,” the people who seek to influence our lives in some form or fashion, and it poses questions about our collective cultural behaviors that have become an everyday event. The author introduces himself to us the readers. He also expresses his reason for writing the […]

According to a study by D’Orazio in 2012, people typically use Google anywhere from five to fifteen times daily. Google’s own records show that they receive around two billion hits per day from searches conducted on their platform alone. Gmail, on the other hand, has over four hundred twenty-five million active users. Additionally, Google’s map […]

I. Introduction Commercial advertising is defined as, “communication between a seller and potential buyers that is publicly addressed to a mass audience and is intended to induce members of this audience to buy the seller’s product. ” (Velasquez, 2012, p. 322) However, it is clear that advertising often delivers little information and is often accused […]

In this coursework, an analysis will be conducted on charity advertisements from two organizations: Christian Aid and Christian Children’s Fund. Both charities share the common goal of raising funds to support those in need. Christian Aid predominantly assists poor individuals, while Christian Children’s Fund primarily aids young children. The primary objective of these advertisements is […]

The objective of this assignment was to examine Tetley’s advertising methods and their selection of target audience. Additionally, we were required to create a Tetley Tea advertisement and submit our videos for the annual Tetley Tea competition. The objectives of the brief include Market Research Categorizing the Audience, Tetley Case Studies, creating our own Tetley […]

In this assignment, we scrutinized a series of advertisements from the well-known charity, Barnardo’s. Our goal was to categorize and dissect these ads for our case study while assessing their impact. For this purpose, we meticulously investigated the graphics, text content, and tactics utilized in these promotional materials. Even though Barnardo’s stopped managing orphanages more […]

With the increasing number of child abuse cases in the UK it has become imperative that an effective preventative campaign reaches the general public. At least one child dies every week as a result of an adult’s cruelty with more than 30,000 children being on child protection registers and over 600 more being added each […]

One of the main sources of revenue for the media is advertising. For commercial television, radio and the press, advertising is their lifeblood. Advertisers have one aim. This is to promote sales of their products and services through ensuring that their adverts reach their target audiences. The profitability of ITV, Channel 4 and other commercial […]

In this essay I will discuss the differences between two holiday adverts. The first is for a holiday in Blackpool and the other is for a much different holiday in Ibiza. Each has different selling techniques to attract their buying audience. The first obvious difference between the two adverts is the layout. The Blackpool advert […]

In my essay, I will analyze the logos, slogans, target audience, and selling techniques used in two food adverts. Specifically, I will compare and contrast the Anchor Spreadable and Aunt Bessie’s Yorkshire puddings adverts. The Anchor Spreadable is aimed at and would attract female parents aged 30-40 with children. These women may be housewives or […]

I am going to analyse two printed media texts. The first text is taken from the “Thomson Freestyle Holiday Brochure” Promoting a small Greek island called Zakynthos. The target audience is aimed at the young and lively groups, ranging from eighteen to thirty. The second text is taken from the “Thomson Lifestyle Brochure”, still promoting […]

Communication mediums like television, radio, and newspapers are powerful tools. Their roles encompass educating the public on worldwide matters, offering entertainment, raising consciousness, and promoting advertisements. Advertising aims to grab the public’s interest by endorsing a product, service or need. It strives to draw in consumers, raise awareness, impart information and mold the public’s view […]

Advertising has several ways of getting into people’s mind, such as ads in newspapers, magazines and TV. The ads in magazines can be very different in their appearance and their appeals to the consumer, but if we put together three products of the same kind, we will see that the objectives of each of the […]

In this essay, I will analyze the effectiveness of advertising a motion picture through a poster and a film trailer. Various methods can be used to advertise a film, such as the Internet, posters, and film trailers. I will compare the film trailers of Harry Potter, Lord Of The Rings, and Shrek to determine their […]

‘Gendering is one of the key ways in which advertisers target specific audience sectors. With close reference to research in the field, critically evaluate the principles underpinning how audiences are addressed as either ‘male’ or ‘female’ and map out the ways in which advertisers create differential ‘wants’ and needs’. Introduction It is widely acknowledged that […]

In his essay “On Reading a Video,” Robert Scholes states that advertisements, such as commercials, need to be analyzed in schools (467). He believes that video texts in particular portray the ideologies ingrained in American society and thus are rich resources for students to study because they reveal much about their American culture. Commercials are […]

The reason I chose this specific case study is because my primary focus in this course is marketing research. Marketing research encompasses all of a company’s marketing activities. In some organizations, research may involve monitoring the effectiveness of advertising intermediaries and pricing position in order to address various marketing problems. The King’s Hotel is currently […]