The saga of Bank of Ceylon (BOC) began on 1st of August 1939 under Bank of Ceylon Ordinance No. 53 of 1938, the Governor of Ceylon, Today having completed more than seven decades of glorious existence, the Bank is firmly entrenched as Sri Lanka's premier financial services organization offering a broad range of services consists of commercial banking, trade finance, development financing, mortgage financing, lease financing, investment banking, corporate financing, dealing in Government securities, pawn broking, credit card facilities, off-shore banking, foreign currency operations and other financial services.
BOC holds the leadership position In Its assets, deposits, and foreign currency remittances. We selected the ad of Bank of Ceylon because of their different way of advertising. Someone can see this as a not
...ice which shows the company progress, as it say "Bank of Ceylon among top 1000 Global Banks", but we see it is a technique they have used to promote their company. Through this ad they try to build up the confidence and trust among the people, because they said that there bank Is among the top 1000 Global Banks.
In order to become a world ranking from the bank sector It must have a quality service and hospitality to the consumers, ffective work force, resources, etc They use a picture to the ad, but it is a symbol, this shows some of the very famous land markets in the other countries, BOC says they are the land mark of our country, which everybody knows and pride to the country.
And they have the strength to stand with the other jaunts in the world. When an ad comprised with so much of details will be harm t
the ad, but this have only very essential details Include, address simple manner and with big letters. So the viewer like to read the notice, and It can give the once with a clear reading. It Is a quality of an effective advertisement.
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