Baderman Island Resort Essay Example
Baderman Island Resort Essay Example

Baderman Island Resort Essay Example

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  • Pages: 4 (1022 words)
  • Published: December 1, 2016
  • Type: Case Study
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From Earth to Heaven is a consulting service that focuses on organizing special events of any size or budget. Whether you want a divine, fairy tale, or virtual reality-themed occasion, From Earth to Heaven One Stop will make your vision come true. We provide comprehensive services for planning and executing spiritual, intimate, business, and entertaining wedding events. With our extensive network of business partnerships and networking abilities, we can meet the requirements of any banquet, reunion, reception, party, or celebration while considering your preferences as the client.

At Earth to Heaven, we believe in the limitless possibilities. Our goal is to turn our clients' ideas into unforgettable memories. We are a one-stop shop for all your wedding needs. Despite the current trend of couples choosing not to marry, the wedding industry remains vibrant. In

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fact, the number of weddings per year has continued to rise since the 1990s. Even with increasing costs, over two million Americans got married in 2009 alone. This means that approximately 0.07% of the population in any given area will get married within a year.

The cost of a typical wedding is financially difficult for the average engaged couple, who have an estimated household income of $74,000. According to The Conde Nast Bridal Group's "American Wedding Study," which publishes "Brides," "Modern Bride," and "Elegant," weddings now cost over $200,000. From Earth to Heaven, a wedding planning business, aims to fulfill couples' desires for their dream weddings while making them affordable. This affordability is crucial to the industry.

According to Family Education (2011), the tradition of the bride's parents paying for the wedding is becoming rare. Nowadays

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more couples are taking on the financial responsibility themselves. Our mission at From Earth to Heaven is to alleviate the stressful financial and personal burdens of your special day. We aim to minimize wedding costs by coordinating all essential elements in a comprehensive and cost-effective manner. Our trained team of professionals is ready to assist couples in planning their day economically and efficiently.

One Stop is the platform for wedding planning, aiming to facilitate elegant, mystical weddings and events at a feasible price. Our team of decorators utilize natural creative talents to transform ordinary rooms and items into extraordinary showcases of decor and style. With a supernatural eye for recycling the old and using materials to design images for stage presentations or scenic atmospheres, our team stands above the norm.

Using simplicity to achieve complex transformations is a unique characteristic that will appeal to customers. Our team, consisting of individuals from different cultures and backgrounds, possesses the necessary skills, expertise, empathy, and honesty to suit any concept you have in mind. By fully embracing our clients' visions, we drive our organization forward. Our objective is to assist clients in realizing their event dreams or ideas by providing any or all of our services while incorporating a multicultural viewpoint, specifically within the realm of weddings.

The United States Census Bureau reports that the United States spends nearly 35 billion dollars annually on weddings, emphasizing the importance of professional wedding event planners. Earth to Heaven provides a variety of packages designed for different cultures, employing experts who are familiar with Asian, Spanish, Chinese, English, and Greek customs. Our main focus is

on potential brides, grooms, and their families; however, we also welcome all interested clients.

Unlike most, Earth to Heaven offers a wide range of services to provide convenience for all customers. The first guiding principle, according to Grow Think Ideas, is to consider which customers the company serves. This involves being specific with the 5 P's to understand the organization's culture, social responsibilities, and ethics:

- Place: determining the location and demographic setup of the business

- Price: identifying packaging pricing that is suitable for all people

- Promotion: determining the amount of money to be spent on advertising the company

- Product: specifying the types of services being provided

- People: measuring the demand and how many customers it accommodates.

Analyzing the mission and vision of Earth to Heaven, according to Pearce-Robinson's Strategic Management 11th ed. (2009), the company upholds morally correct standards to ensure respectful treatment of all clients and maintain confidentiality with staff. All business conducted adheres to ethical practices and demonstrates social responsibility by committing resources to Earth to Heaven for the benefit of all clients.

The mission, vision, and values of Earth to Heaven One Stop aim to support the organization's long-term objectives. A plan will be created utilizing the SWOT analysis to pinpoint Earth to Heaven's strengths, weaknesses, opportunities, and threats. The mission is to deliver comprehensive client satisfaction for their significant event in one convenient location, alleviating worldly stress. This mission will establish the organization's priorities and requirements for accomplishing these aims.

The vision for Earth to Heaven is to ease the minds and hearts of brides and grooms during their important event and avoid competition. This will

be achieved by providing exceptional customer service and avoiding mechanical, impersonal business practices. In this computerized and inadequate customer service era, shopping and preparing for events has become drudgery for many.

The noticeable absence of friendly personal interaction in the experience suggests that it would be beneficial for businesses in the event planning and service industry to train their associates to prioritize customer satisfaction rather than solely focusing on sales or commissions. Implementing these practices would ultimately result in increased customer satisfaction and consumer spending. Additionally, Ohio's wedding service market is fragmented, with some planners offering only a limited range of services.

According to Earth to Heaven's competitive analysis, there are currently 25 companies offering wedding and event planning services. However, only two of these companies have a comparable range of services as reported by the U.S. Census Bureau.

To stay competitive in the established wedding planning business, we plan to expand our organizational structure by hiring two to three event planners, office assistants, and marketing specialists. This expansion will enable us to meet the increasing demands in the industry.

Earth to Heaven is seeking individuals who are energetic, teachable, and detail-oriented. We are looking for individuals who have the potential to grow their skills as our organization continues its growth.

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