question

the way a product is designed, named, and packaged has little influence on the success of that product.

answer

false

question

to be profitable, businesses must focus their efforts on the customers' needs and wants.

answer

true

question

you are part of a target market if a organization has selected you as the focus of its marketing plan.

answer

true

question

the foundation of sports and entertainment marketing is organized marketing plan with strategies that target specific consumers.

answer

true

question

the economics of marketing sports and entertainment have a great impact globally as well as locally.

answer

true

question

sporting events and entertainment venue economically impact areas in which the operate.

answer

true

question

profit is what companies that own sports team have after paying salaries of the players.

answer

false

question

hosting the Olympic Games creates a huge economic impact on a region before, during, and after the event.

answer

true

question

marketers rely on the GDP figures to plan their yearly budgets.

answer

false

question

the sports and entertainment industries are two of the most profitable industries in the United States.

answer

true

question

with the exception of a championship game, one sporting event does not usually produce the same amount of revenue from merchandising and royalties as might an entertainment event.

answer

true

question

public transportation helped advance sports and entertainment.

answer

true

question

if you download copyrighted material without permission, you are committing an act of privacy, which is illegal.

answer

true

question

Thomas Edison's invention, the kinetoscope, was a device that led to today's motion picture industry.

answer

true

question

Any celebrity can endorse any product regardless of the audience, and the product will sell well because of the celebrity's endorsement.

answer

false

question

companies can earn additional revenue, or gross income, by using core and ancillary products as promotional tools to promote and market other unrelated products.

answer

true

question

convergence and cross-promotion help to develop product synergy.

answer

true

question

the fifth "p" in marketing mix is people.

answer

true

question

in America organized sports and entertainment used to be pastime just for wealthy consumers because they were the only ones with a discretionary income.

answer

true

question

you would be demonstrating "consumer loyalty" as a sports fan if you make a point to watch the match up between the top two teams in the league, even if your favorite team is playing at the same time on a different TV channel.

answer

false

question

sports marketing might focus on the sport of football, baseball, or hockey, as well as on all the other activities that revolve around a sporting event, such as event planning, promotion, financing, and sponsorship.

answer

true

question

one of the most influential people in sports marketing was Bill Veeck who believed that if he made the spectator's time fun and memorable, they would return to more games.

answer

true

question

sports marketing is the promotion of sports and finding a sponsor for the next game.

answer

false

question

sports marketing is a growing industry that involves action, creativity, and dedication, and provides many opportunities for motivated students to find good careers.

answer

true

question

High school, college, and recreational players are considered amateur athletes.

answer

true

question

organizations such as the national federation of state high school associations are formed to make sure student athletes are excused from class the day of a big game.

answer

false

question

the national collegiate athletic association was formed to negotiate college athletes' financial contracts.

answer

false

question

professional athletes may be paid by corporations as well as by the team organization.

answer

true

question

only amateur athletes are allowed to compete in the Olympics.

answer

false

question

since the enactment of Title IX in 1972, the number of girls competing in sports has increased.

answer

true

question

the consumer is the target of sports marketing.

answer

true

question

each decision the sports consumer makes involves an opportunity cost.

answer

true

question

sports goods are tangible, and sports services are intangible

answer

true

question

geographics, demographics, and psycho-graphics are all part of marketing segmentation.

answer

true

question

sports training usually provides a tangible product, such as instruction provided through fitness centers, sport camps, and lessons.

answer

false

question

Wilson sporting goods makes a variety of different product lines that are closely related, but their product mix is extensive with equipment in several sports categories.

answer

true

question

the grassroots marketing concept helps build a relationship between the community and the team.

answer

true

question

when making decisions about marketing plans, sports marketers zero in on one factor when considering sports consumers.

answer

false

question

sports marketing helps business more profitable as consumers have fun.

answer

true

question

as the popularity of a sports team grows, more infrastructure is needed to support its athletic events.

answer

true

question

a focus group may be asked to evaluate a new product..

answer

true

question

products need to have a point of difference to make them stand out in the marketplace.

answer

true

question

to increase its market share, a company may sometimes have to lower the price of its product in order to do so.

answer

true

question

baseball cards for a popular player or special occasion may be produced in a limited edition rather then in very large quantities, which creates a demand higher then the supply and allows the producer to charge a larger amount of money

answer

true

question

depending on the intended use of the product, the same product could be both a consumer good and a business good.

answer

true

question

the Sherman anti-trust act encourages price fixing and predatory pricing.

answer

false

question

product-line pricing involves setting different markup percentages for each product so that the average markup is achieved for the entire line of goods.

answer

true

question

fads have a long life cycle

answer

false

question

price helps determine a company's profit and loss.

answer

true

question

one of the ways companies get new ideas for products is by reading customer complaints and/or merchandise returns.

answer

true

question

the government may restrict the use of certain words in brand names.

answer

true

question

top sports endorsers come from all sports, but they have one thing in common-they all have successful careers and have good public images.

answer

true

question

companies associate their products with well-known sports organizations in order to reach new customers and strengthen their relationship with their existing customers.

answer

true

question

In sports marketing, companies give free publicity to sports figures by putting their images on cereal boxes or shirts.

answer

false

question

licensed merchandise can bear the name logo, or other characteristics of the licencor.

answer

true

question

when a brand becomes very popular, its value becomes a competitive advantage because most consumers equate the brand with quality.

answer

true

question

customers familiar with an original product are likely to trust a new product with the same brand.

answer

true

question

multi-product branding is used when manufacturer uses one name for all its products.

answer

true

question

all of the major sports organizations, including Olympics, NASCAR, PGA, NHL, MLB, NBA, WNBA. and NCCA use sponsorship's to help finance their operations.

answer

true

question

Gander Mountain and Cabala's are examples of generic branding

answer

false

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