E-Fashion Exam 2 Ch 4-7 – Flashcards
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In order from beginning to end, the major steps in the SDLC are
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systems analysis/planning; systems design; building the system; testing; and implementation.
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All of the following are basic functionality provided by Web servers except:
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a shopping cart.
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All of the following are basic information requirements for a product database except:
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customer ID numbers.
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Apache Web server software works with Linux and Unix operating systems
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True
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Prior to the development of e-commerce, Web sites primarily delivered static HTML pages.
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True
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Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?
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customer on site tracking and an ad server
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Which of the following details the actual hardware components to be used in a system?
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physical design
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When developing an e-commerce presence, it is important to understand that the business must drive technology decisions, not the reverse.
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True
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Advantages of dynamic page generation include all of the following except:
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client-side execution of programming.
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Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?
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social media
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Which of the following are the two main components of a systems design?
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logical design and physical design
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All of the following might be part of a Web site's middle-tier layer except:
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legacy corporate applications
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All of the following are basic functionality provided by e-commerce merchant server software except:
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Marketing software
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Using prebuilt templates is typically one of the most expensive choices when building an e-commerce site.
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False
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What are the two most important management challenges in building a successful e-commerce presence?
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developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
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The Web server software used has a significant impact on how a Web site's Web pages look on a user's computer.
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False
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The annual maintenance cost for a Web site is typically much lower than its development cost.
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False
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The process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design is known as:
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benchmarking.
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Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?
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logical design
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refers to the ability to ensure that e-commerce participants do not deny their online actions
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Nonrepudiation
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refers to the ability to identify the person or entity with whom you are dealing on the internet
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Authenticity
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refers to the ability to ensure that an e-commerce site continues to function as intended
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Availability
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refers to the ability to ensure that messages and data are only available to those authorized to view them
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Confidentiality
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Which of the following is an example of an integrity violation of e-commerce security?
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An unauthorized person intercepts an online communication and changes its contents.
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The overall rate of online credit card fraud is ________ of all online card transactions.
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less than 1%
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Which of the following is the leading cause of data breaches?
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hackers
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Zeus is an example of which of the following:
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Trojan Horse
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Rustock is an example of which of the following
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Botnet
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Malware that comes with a downloaded file that a user requests is called a:
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Drive By Download
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Automatically redirecting a Web link to a different address is an example of which of the following:
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Pharming
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FREAK is an example of which of the following
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Software Vulnerability
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Which of the following was designed to cripple Iranian nuclear centrifuges
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Stuxnet
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Exploit kits are often rented or sold as a commercial product.
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True
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Vishing attacks exploit SMS messages
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False
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ShellShock is an example of a software vulnerability.
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True
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Next generation firewalls provide all of the following except:
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the ability to automatically update applications with security patches
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All the following statements about symmetric key cryptography are true except:
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symmetric key cryptography is computationally slower
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All of the following statements about PKI are true except:
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PKI guarantees that the verifying computer of the merchant is secure
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Which of the following dimensions of e-commerce security is not provided for by encryption?
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availability
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Proxy servers are also known as:
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Dual home systems
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A ________ is hardware or software that acts as a filter to prevent unwanted packets from entering a network.
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Firewall
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Which of the following is not an example of an access control?
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Digital signatures
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A fingerprint scan is an example of which of the following
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Biometrics
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The easiest and least expensive way to prevent threats to system integrity is to install anti-virus software.
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True
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SLS/TLS cannot provide irrefutability.
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True
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What is the first step in developing an e-commerce security plan?
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Perform a risk assessment
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All of the following statements about Apple Pay are true except which of the following?
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Apple Pay is available for both iPhone 5s and iPhone 6s
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PayPal is an example of what type of payment system?
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online stored value payment system
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PCI-DSS is a standard established by which of the following?
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the credit card industry
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Which of the following is a set of short-range wireless technologies used to share information among devices within about two inches of each other?
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NFC
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PayPal is the most popular alternative payment method in the United States.
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True
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Apple Pay uses near field communication (NFC) chips.
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True
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Digital cash is legal tender that is instantly convertible into other forms of value without the intermediation of any third parties.
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False
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There is a finite number of Bitcoins that can be created.
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True
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Which of the following is not one of the main stages of the online purchasing process?
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conversation
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In modeling online consumer behavior, the concept of "consumer skills" refers to the:
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knowledge consumers have about how to conduct online transactions.
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Which of the following forms of online advertising is expected to grow the fastest between 2015 and 2019?
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rich media
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Which of the following is not one of the four main methods advertisers use to behaviorally target ads?
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Nielsen ratings
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Which of the following is not true about search engine advertising?
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Search engine advertising is the fastest growing type of online advertising.
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Amazon's Associates program is an example of which of the following?
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affiliate marketing
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Which of the following is the most important tool in establishing a relationship with the customer?
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company Web site
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All of the following are "traditional" online marketing tools except:
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social marketing.
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Creating multiple variations of information goods and selling these to different market segments at different prices is called:
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Versioning
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Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues?
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Viral Marketing
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Google's AdSense is an example of which of the following?
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context advertising
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Which of the following is an automated, auction-based method for matching demand and supply for online display ads?
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programmatic advertising
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Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?
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universal standards
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The richness made possible by e-commerce technologies does which of the following?
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It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
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A Web beacon is:
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a tiny graphics file embedded in an e-mail or Web page
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A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer
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CRM system
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To answer a question such as "At what time of day does our company sell the most products?" you would use ________ data mining.
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query-driven
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If you want to determine the size of your Web site's audience, the metric you will use for the most accurate measurement will be:
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unique visitors
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Which of the following is not true about social marketing?
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More than 50% of Twitter's ad revenues are generated by desktop users.
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Which of the following is the first step in the social marketing process?
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fan acquisition
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Encouraging users to click a Like button is an example of which step in the social marketing process?
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amplification
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The ratio of impressions to fans is a measure of:
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fan acquisition.
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The number of people exposed to pins is a measure of which of the following?
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fan acquisition
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Which of the following is not true about mobile marketing?
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People use most of their mobile minutes while they are on the go
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Which of the following statements is not true?
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Google is the leading display ad site on mobile devices
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According to a recent National Federation of Retailers survey, what percentage of tablet users plan to purchase anything with their tablets?
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Around 33%
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By 2015, spending on social marketing will be more than double the amount spent on mobile marketing.
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False
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In 2014, spending on mobile marketing was almost three times the amount spent on local online marketing.
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False
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Traditional desktop marketing has become the smallest part of all online marketing.
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False
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Visitors spend significantly more time on Facebook than any other social network site.
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True
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Brand pages on Facebook typically attract more visitors than a brand's Web site.
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True
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Facebook's AD functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.
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False
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Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
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location based mobile marketing
