E-commerce 2015, MIS 395 at UIS Peoria, Test 2, Chapters 5-8 – Flashcards
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________ is an industry-standard database query and manipulation language.
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SQL
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________ refers to the ability to ensure that an e-commerce site continues to function as intended.
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Availability
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________ refers to the ability to ensure that e-commerce participants do not deny their online actions.
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Nonrepudiation
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________ refers to the ability to ensure that messages and data are only available to those authorized to view them.
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Confidentiality
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________ refers to the ability to identify the person or entity with whom you are dealing on the Internet.
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Authenticity
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A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.
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CRM system
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A ________ is hardware or software that acts as a filter to prevent unwanted packets from entering a network.
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firewall
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A digital certificate contains all of the following except the:
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subject's private key.
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A recent Google survey found that ________ % of smartphone users visit a store within a day of conducting a local search.
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50
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A social consequence of the richness of Internet information is:
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very persuasive messages might reduce the need for multiple independent sources of information.
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A Web beacon is:
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a tiny graphics file embedded in an e-mail or Web page.
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Accessing data without authorization on Dropbox is an example of which of the following?
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cloud security issue
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According to data from Pew Research Center, which of the following is the action which the highest percentage of Internet users has taken to preserve their privacy online?
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cleared Web browser history and cookies
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Acquisition rate is a measure of the:
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percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
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Ads that appear in a Facebook user's News Feed are called:
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Page Post Ads.
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All of the following are examples of dark social except:
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tweets
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All of the following are examples of malicious code except:
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sniffers.
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All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:
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free availability of the work on the Web.
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All of the following are fixed price strategies except:
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yield management.
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All of the following are limitations of the existing online credit card payment system except:
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cost to consumers.
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All of the following are methods of securing channels of communication except:
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FTP.
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All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:
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targeted banner ads.
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All of the following are Pinterest marketing tools except:
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Promoted Accounts.
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All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except:
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up to ten years imprisonment for a first offense.
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All of the following are traditional online marketing tools except:
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social marketing.
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All of the following are used for authentication except:
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packet filters.
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All of the following experienced high-profile data breaches in 2013 except:
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Sony.
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All of the following marketing tools on Facebook require payment except:
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Brand Pages.
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All of the following statements about Apple Pay are true except which of the following?
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Apple Pay is available for both iPhone 5s and iPhone 6s.
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All of the following statements about cookies are true except:
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the data typically stored in cookies includes a unique ID and e-mail address.
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All of the following statements about patents are true except:
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it is more difficult to obtain a copyright than it is to obtain a patent.
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All of the following statements about PKI are true except:
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PKI guarantees that the verifying computer of the merchant is secure.
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All of the following statements about public key cryptography are true except:
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public key cryptography ensures authentication of the sender.
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All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except:
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the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting Web sites or providing services to infringers regardless of whether the ISP is aware of infringement.
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All of the following were popular types of online marketing before 2007 except:
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mobile marketing.
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All the following statements about symmetric key cryptography are true except:
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symmetric key cryptography is computationally slower.
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Amazon has a patent on:
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one-click purchasing.
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An example of an online privacy violation is:
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your online purchasing history being sold to other merchants without your consent.
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An intrusion detection system can perform all of the following functions except:
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blocking suspicious activity.
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Apple's iBeacon uses which of the following technologies?
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BLE
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Around ________ % of households in the United States have broadband access to the Internet.
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75
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Bitcoins are an example of:
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digital cash.
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Comcast's proposed merger with which of the following would make it the high-speed Internet provider for close to 40% of American homes?
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Time Warner Cable
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Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
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13
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Conversion rate is a measure of the:
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percentage of visitors who become customers.
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Creating multiple variations of information goods and selling these to different market segments at different prices is called:
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versioning.
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Disputes over federal trademarks involve establishing:
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infringement.
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Do Not Track falls under which of the following principles in the FTC's new privacy framework?
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Simplified Choice
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Dove's Real Beauty Sketches video ad is an example of which of the following?
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viral marketing
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Downloading music tracks owned by record companies without paying for them is an example of a violation of:
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copyright law.
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Encouraging users to click a Like button is an example of which step in the social marketing process?
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amplification
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Facebook's share price fell dramatically after its IPO because investors feared that:
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Facebook would be unable to increase advertising revenues fast enough to justify its price.
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For a Web site that has 10 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.
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100 million
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Google introduced which of the following changes to its search algorithm in 2011 to weed out low quality sites from search results?
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Panda
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Google uses which of the following to build a global database of wireless access points and their geographic locations?
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Street View cars
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Hits are a measure of the:
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number of http requests.
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How can a smartphone's gyroscope and accelerometer be used in product marketing?
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to enhance user interaction with mobile multimedia
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How does Google Analytics track user behavior at a participating Web site?
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beacons
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How long does copyright protection extend for corporate-owned works?
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95 years
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How many apps do users regularly use a month?
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25
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How many retail-oriented apps are there in the top 25 apps?
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2
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If you want to determine the size of your Web site's audience, the metric you will use for the most accurate measurement will be:
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unique visitors.
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Impressions are a measure of the:
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number of times an ad is served.
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In 2013, the Target retail chain experienced which of the following?
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a large-scale data breach
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In 2014, mobile marketing was about ________% of all online marketing.
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35%
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In 2014, what was the approximate Internet penetration rate for individuals that have attained less than a high-school education?
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75%
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In May 2014, the U.S. Department of Justice indicted five army members from which of the following countries for conducting industrial espionage against U.S. Steel and Westinghouse?
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China
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In modeling online consumer behavior, the concept of "consumer skills" refers to the:
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knowledge consumers have about how to conduct online transactions.
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In the first 8 months of 2014, the percentage of all e-mail that is spam averaged around ________ %.
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60
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In the United States, the primary form of online payment is:
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PayPal.
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In which of the following cases did the U.S. Supreme Court rule that basic business methods cannot be patented?
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Alice Corporation Pty. Ltd. v. CLS Bank International
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Linden Dollars, created for use in Second Life, are an example of:
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virtual currency.
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Macy's deployed which of the following technologies in all its retail stores in 2014?
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iBeacon
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Malware that comes with a downloaded file that a user requests is called a:
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drive-by download.
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Most of the world's malware is delivered via which of the following?
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Trojan horses
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Next generation firewalls provide all of the following except:
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the ability to automatically update applications with security patches
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Online bill payment now accounts for ________ of all bill payments, while paper checks account for ________.
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more than 50%, less than 25%
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PayPal is an example of what type of payment system?
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online stored value payment system
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Physical retail goods accounted for around what percentage of m-commerce sales in 2014?
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85%
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Pinterest's visitors are predominantly men.
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False
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Privacy is sometimes confused with:
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confidentiality.
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Proxy servers are also known as:
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dual home systems.
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Purchasing an online ad on a CPA basis means that the advertiser:
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pays only for those users who perform a specific action, such as registering, purchasing, etc.
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Recency refers to the:
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time elapsed since the last action taken by a customer.
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Registering a domain name similar or identical to trademarks of others to divert Web traffic to their own sites is an example of:
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cyberpiracy.
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Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of:
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cybersquatting.
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Registering the domain name Faceboik.com with the intent to divert Web traffic from people misspelling Facebook.com is an example of:
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typosquatting.
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Rustock is an example of which of the following?
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botnet
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Shoppers constitute approximately ________ % of the online Internet audience.
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90
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SMS text messaging generates the majority of mobile marketing spending.
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False
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Software that is used to obtain private user information such as a user's keystrokes or copies of e-mail is referred to as:
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spyware.
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Symmetric key cryptography is also known as:
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secret key cryptography.
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The Data Encryption Standard uses a(n) ________-bit key.
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56
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The display of a third-party's Web site or page within your own Web site is called:
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framing.
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The incremental cost of building the next unit of a good is called the:
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marginal cost.
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The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
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flash marketing
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The Nike iD program is an example of which of the following marketing techniques?
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customer co-production
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The number of people exposed to pins is a measure of which of the following?
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fan acquisition
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The overall rate of online credit card fraud is ________ % of all online card transactions.
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less than 1
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The President's Council of Advisors on Science and Technology has called for all of the following except:
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a blanket prohibition on commercial data brokers.
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The ratio of impressions to fans is a measure of:
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fan acquisition.
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The richness made possible by e-commerce technologies does which of the following?
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It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
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The second most popular social network in terms of average minutes per visitor is:
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Tumblr.
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The sharing of a user's stored cookie information between Web sites and without the user's knowledge is:
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legal in the United States but illegal in Europe.
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To allow lower-level employees access to the corporate network while preventing them from accessing private human resources documents, you would use:
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an authorization management system.
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Typically, the more security measures added to an e-commerce site, the slower and more difficult it becomes to use.
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True
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Uber has been criticized for using which of the following?
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surge pricing
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View-through rate measures the ________ response rate to an ad.
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30-day
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What is the first step in analyzing an ethical dilemma?
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Identify and describe the facts.
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What is the first step in developing an e-commerce security plan?
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Perform a risk assessment.
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What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)?
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Require firms to have consumers affirmatively opt-in before PII is collected.
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What is the major reason that the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law?
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the ability to make perfect copies of digital works at little cost
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What is the most frequent cause of stolen credit cards and card information today?
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the hacking and looting of corporate servers storing credit card information
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Which analytics tool did Fairmont Hotel use to measure the effectiveness of its online marketing and advertising?
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Google Analytics
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Which case was instrumental in paving the way for Internet business methods patents?
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State Street Bank & Trust Co. v. Signature Financial Group, Inc.
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Which dimension(s) of security is spoofing a threat to?
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integrity and authenticity
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Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?
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No Free Lunch
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Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?
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the Social Contract rule
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Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?
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the Golden Rule
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Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all?
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the Slippery Slope
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Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost?
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Risk Aversion
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Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?
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the Collective Utilitarian principle
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Which ethical principle tells you that it is wise to assume perfect information markets?
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the New York Times test
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Which of the following accounts for the most mobile ad spending?
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search engine advertising
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Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers?
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Like button
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Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years?
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patent law
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Which of the following are features of both Pinterest and Twitter?
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hashtags
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Which of the following basic ethical concepts plays an important role in defining privacy?
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due process
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Which of the following can be used to record all keyboard activity of a user?
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spyware
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Which of the following categories do people most use their mobile devices for?
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entertainment
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Which of the following dimensions of e-commerce security is not provided for by encryption?
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availability
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Which of the following do Facebook users spend the most time on?
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News Feed
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Which of the following earns the most location-based marketing revenue?
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Google
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Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying?
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social technology
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Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?
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global reach
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Which of the following examples illustrates the "Long Tail" phenomenon?
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Over 50% of Netflix's 100,000 titles are rented at least once a day by someone.
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Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?
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information density
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Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?
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universal standards
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Which of the following forms of online advertising is expected to grow the fastest between 2014 and 2018?
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rich media
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Which of the following handles cybersquatting cases under its Uniform Dispute Resolution procedures?
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WIPO
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Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?
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Lead Generation Card
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Which of the following is a core Fair Information Practices (FIP) principle?
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Choice/Consent
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Which of the following is a history of your actions on Facebook?
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Timeline
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Which of the following is a prominent hacktivist group?
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Anonymous
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Which of the following is a set of short-range wireless technologies used to share information among devices within about 2 inches of each other?
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NFC
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Which of the following is a tiered notice and response system aimed at reducing copyright infringement over P2P networks?
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the CAS
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Which of the following is an example of an integrity violation of e-commerce security?
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An unauthorized person intercepts an online communication and changes its contents.
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Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
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Curalate
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Which of the following is another term for amplification?
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reach
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Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next 5 years?
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location-based mobile marketing
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Which of the following is not a feature that is driving the growth of social marketing and advertising?
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affiliate programs
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Which of the following is not a key point of vulnerability when dealing with e-commerce?
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the credit card companies
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Which of the following is not a major provider of mobile display advertising?
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Webtrends
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Which of the following is not a major trend in e-commerce payments in 2014-2015?
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Mobile retail payment volume decreases.
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Which of the following is not a practice that degrades the results and usefulness of search engines?
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social search
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Which of the following is not a primary source of ad fraud?
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native advertising that is displayed on a social media site
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Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge?
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the E-Government Act
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Which of the following is not an example of a PUP?
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drive-by download
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Which of the following is not an example of an access control?
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digital signatures
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Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture?
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privacy
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Which of the following is not one of the four main methods advertisers use to behaviorally target ads?
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Nielsen ratings
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Which of the following is not one of the issues complicating the taxation of e-commerce sales?
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Taxes raised are used for different government purposes.
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Which of the following is not one of the main stages of the online purchasing process?
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conversation
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Which of the following is not true about Facebook News Feed Page Post Ads?
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They cannot contain links.
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Which of the following is not true about mobile marketing?
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People use most of their mobile minutes while they are on the go.
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Which of the following is not true about search engine advertising?
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Search engine advertising is the fastest growing type of online advertising.
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Which of the following is not true about social marketing?
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More than 50% of Twitter's ad revenues are generated by desktop users.
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Which of the following is the current standard used to protect Wi-Fi networks?
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WPA2
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Which of the following is the first step in the social marketing process?
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fan acquisition
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Which of the following is the leading cause of data breaches?
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hackers
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Which of the following is the most important tool in establishing a relationship with the customer?
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company Web site
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Which of the following is the most popular use for mobile devices?
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entertainment
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Which of the following is the top app in terms of both audience size and share of time spent?
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Facebook
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Which of the following is the top reason why consumers choose the online channel?
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lower prices
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Which of the following measures the average length of stay at a Web site?
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stickiness
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Which of the following measures the ratio of items purchased to product views?
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browse-to-buy ratio
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Which of the following most helped Dagny Aslin of ExchangeHunterJumper.com in establishing her brand in the niche area of selling high-end competition horses?
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establishing customer needs and habits as the top priority in all marketing decisions
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Which of the following online advertising formats attracted the least amount of spending in 2014?
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e-mail
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Which of the following protects original forms of expression in a tangible medium?
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copyright law
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Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?
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Amplify
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Which of the following purchased Tumblr in May 2013?
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Yahoo
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Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records?
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Gramm-Leach-Bliley Act
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Which of the following search engine algorithm updates enables Google's search engine to evaluate an entire sentence rather than just a key word?
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Hummingbird
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Which of the following situations would not qualify for the fair use exception to U.S. copyright law?
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A student copies a photograph of his favorite band from a Web site created by the band's record label and places it on the student's personal Web site.
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Which of the following statements about a free pricing strategy is false?
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Correct The free pricing strategy was born in the early days of the Web.
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Which of the following statements about Canada's anti-spam law is not true?
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The law has no impact on companies located within the United States.
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Which of the following statements about CAN-SPAM is not true?
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CAN-SPAM prohibits unsolicited e-mail (spam).
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Which of the following statements about Graph Search is not true?
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It relies on Google to supplement its search results.
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Which of the following statements about industry self-regulation regarding privacy is not true?
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The NAI's privacy policies have established the TRUSTe seal.
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Which of the following statements about Pinterest is not true?
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Pinterest is the only one of the major social networks that does not accept paid advertising.
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Which of the following statements about the Internet's impact on marketing is not true?
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The Internet has decreased the impact of brands.
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Which of the following statements is not true?
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Google is the leading display ad site on mobile devices.
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Which of the following statements is not true?
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The only way to access Facebook from a mobile device is to use a mobile app.
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Which of the following technologies allows you to send e-mail without a trace?
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anonymous remailers
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Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums?
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search engines
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Which of the following was the object of the FTC's first-ever COPPA enforcement action involving mobile apps?
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W3 Innovation
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Which of the following would you implement to collect and analyze your company's Big Data?
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Hadoop
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Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data?
answer
Notice/Awareness
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Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?
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Choice/Consent
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Which pricing plan charges fees to e-commerce firms based on the amount of traffic they generate?
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highway pricing
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Which social marketing proved the most effective for ExchangeHunterJumper.com?
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Facebook
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Your Facebook News Feed includes all of the following except:
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tweets.
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Zeus is an example of which of the following?
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Trojan horse
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A cell phone's GPS is accurate to within 5 feet of the actual location of the phone.
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FALSE
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A Trojan horse appears to be benign, but then does something other than expected.
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TRUE
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A worm needs to be activated by a user in order for it to replicate itself.
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FALSE
question
An ad is considered viewable if half of the ad can be viewed for at least one second.
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TRUE
question
Apple Pay uses near field communication (NFC) chips.
answer
TRUE
question
Brand pages on Facebook typically attract more visitors than a brand's Web site.
answer
TRUE
question
Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.
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TRUE
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By 2014, spending on social marketing will be more than double the amount spent on mobile marketing.
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FALSE
question
Consumers tend to look at native ads more frequently than they look at display ads.
answer
TRUE
question
Cookies, when combined with Web beacons, can be used to create cross-site profiles.
answer
TRUE
question
Copyright protection protects against others copying the underlying ideas in a work.
answer
FALSE
question
Credit cards are the dominant form of online payment throughout the world.
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FALSE
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CryptoLocker is an example of ransomware.
answer
TRUE
question
Digital cash is legal tender that is instantly convertible into other forms of value without the intermediation of any third parties.
answer
FALSE
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Evidence suggests that real-time customer chat lowers shopping cart abandonment rates.
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TRUE
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Facebook does not sell display ads.
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FALSE
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Google defended its Library Project on the grounds of fair use.
answer
TRUE
question
Google provides the leading location-based marketing platform.
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TRUE
question
In 2013, local online marketing was almost three times the amount of mobile marketing.
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TRUE
question
In 2014, mobile marketing grew at nearly the same rate as traditional online marketing.
answer
FALSE
question
In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage.
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FALSE
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In the United States, Google is required to remove results from its search engine if requested.
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FALSE
question
It is expected that by 2018, mobile commerce will account for almost 30% of all B2C e-commerce.
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TRUE
question
It is possible to opt-out of Facebook's Graph Search.
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FALSE
question
Lead generation marketing firms specialize in inbound marketing.
answer
TRUE
question
Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.
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TRUE
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Most adult social network participants do not have any expectation of personal privacy when using a social network.
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FALSE
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Net neutrality refers to Internet backbone owners treating all Internet traffic equally.
answer
TRUE
question
Online gambling is now legal throughout the United States.
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FALSE
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Online shoppers tend to search for specific products they have determined in advance.
answer
TRUE
question
Online traffic is driven by offline brands and shopping.
answer
TRUE
question
Over 60% of Facebook's ad revenue is generated by its mobile audience.
answer
TRUE
question
Phishing attacks rely on browser parasites.
answer
FALSE
question
Promoted Tweets are Twitter's version of Google's Ad Words.
answer
TRUE
question
Research has found that of all the standard formats of display ads, leaderboard ads are the most effective at getting and holding a user's attention.
answer
TRUE
question
Research shows that the two most important factors shaping the decision to purchase online are utility and trust.
answer
TRUE
question
Section 230 of the Communications Decency Act (CDA) requires schools and libraries in the United States to install technology protection measures in an effort to shield children from pornography.
answer
FALSE
question
SLS/TLS provides irrefutability.
answer
FALSE
question
Smishing attacks exploit SMS messages.
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TRUE
question
Social media influence is an important factor in why consumers choose the online channel.
answer
FALSE
question
Spoofing involves attempting to hide a true identity by using someone else's e-mail or IP address.
answer
TRUE
question
Tablets are the fastest growing and largest source of mobile commerce revenues.
answer
TRUE
question
The AdChoices program is an industry-sponsored initiative to encourage Web sites to be more transparent about how they use personal information and to make it more likely that appropriate ads are shown to users.
answer
TRUE
question
The Children's Internet Protection Act (CIPA) prohibits Web sites from collecting information on children under the age of 13.
answer
FALSE
question
The concept of "customer satisfaction" is broader than the concept of "customer experience."
answer
FALSE
question
The easiest and least expensive way to prevent threats to system integrity is to install anti-virus software.
answer
TRUE
question
The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation.
answer
TRUE
question
The European Data Protection Directive prohibits the transfer of PII to organizations or countries that do not have similar privacy protection policies.
answer
TRUE
question
The expansion of generic top-level domains recently authorized by ICANN is likely to be very disruptive in terms of copyright protection.
answer
FALSE
question
The Heartbleed bug is an example of a software vulnerability.
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TRUE
question
The Java Runtime Environment is a frequent target of exploit kits.
answer
TRUE
question
The opt-out model for informed consent requires an affirmative action by the consumer before a company can collect and use information.
answer
FALSE
question
The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions.
answer
FALSE
question
There is a finite number of Bitcoins that can be created.
answer
TRUE
question
Traditional desktop marketing remains the largest part of all online marketing.
answer
TRUE
question
Transaction logs are built into Web server software.
answer
TRUE
question
Visitors spend significantly more time on Facebook than any other social network site.
answer
TRUE