Ding Tai Fung Essay Example

and faults and problems minimized (Greg, 2012).

In the past, the top priority of Din Tat Fungi was efficiency. After the customers are seated, the waiter places the order through menu, and the dishes come within five minutes. However, I saw that the services have been changed to better serve customers. To cite an example, if the customer orders two plates of Ixia Long ABA, the waiter will send one plate first and will then watch the customer. When the waiter sees that the customer is nearly finished, they will send the second plate. This is because when the food comes together, any dishes get cold if they are not eating quickly enough.

The customers may not enjoy the restaurant experience cause timing is the point to enjoy Ixia Long ABA, customers might not have the best taste experience due to Din Tat Fungus efficiency. This change of service can show consumers that Din Tat Fungi really cares about them. It is also meant to better satisfy current customers and attract new customers. Customers expect good service when purchasing products, and the Ixia Long ABA will meet their dietary needs, the good service will meet their mental needs. By satisfying current customers, good service will spread out to new customers.

Price In comparison, two firms almost in same price range, but totally Paradise Dynasty ore expensive than Din Tat Fungi because more ornate decor. Consider about their turnover rate. Din Tat Fungi turns over its customers 20 times in a day due to its high efficiency. By slowing down the waiters, the revenue might decrease 10%. In the context of the food industry, facing the

problem that prices of petroleum, grain, and raw materials are soaring, restaurants want tables to not stop serving customers in order to make the highest revenue (Hung, 2012).

Promotion During the queue time, I saw that the announcement which is telling us some promotion is coming out recently. Consumers can get the 20% of discount by using Cit bank card in weekdays. What's more, Mid-Autumn Festival approaching, customer also can get the discount when they buy the moon cakes. Din Tat Fungi provides this strategy in order to meet the loyal and potential customers need and want. Place There are many outlets in Singapore. Generally, Din Tat Fungi located in shopping mall which is the most attraction place and more people go there.

In fact, the potential customers of Din Tat Fungi are visitors because it is well-known brand in Singapore and local people like to eat which might attract visitors are being in during heir shopping time. Place or placement decisions are those associated with channels of distribution that serve as the meaner for getting the product to the target customers (Quickens, 2010). People The customer or client will usually have close contact with the person or people creating and delivering the service.

Although customers and clients are usually focused on the service outcome rather than the person providing the service, it is crucial the marketing organization understands and manages the role of people in defining the quality of each customer's service experience (Greg, 2012). Most of time, Din Tat Fungi achieve service efficiency which the staff separate two types, chefs not only make the foods but also sent the foods to the diner's

table. And the waiters Just collect each order and clean the tables.

In contrast, their main competitor Paradise Dynasty, the special strategy for customer service is that an experienced waiter is going to recommend the best dishes to the customers and an amateur waiter is going to serve customers with the best smile. Process When customer waited for queue and then they will get the number with pen and menu paper which allow them to order by self directly. Every food has its own number in front which is convenient for customer searching for food in order immediately. The process was allowed customer to obtain an efficient service delivery.

All services need to be underpinned by clearly defined and efficient processes. This will avoid confusion and promote a consistent service. In other words processes mean that everybody knows what to do and how to do it (Learn Marketing, 2013). Physical evidence Customers will make Judgments about the organization based on the physical evidence (Learn Marketing, 2013). For example if you walk into a restaurant you expect a clean and friendly environment, if the restaurant is smelly or dirty, customers are likely to walk out. This is before they have even received the service.

However, Din Tat Fungi done well in this area, they impresses with a warm and friendly service that greets one upon entry to the restaurant. Service quality With the disinformation of expectation model which is the cornerstone of service quality research. The model also implies that if customer expectations for a service are relatively low, then they may be satisfied with a service experience even if the performance is poor (McCollum-Kennedy, 2003).

There is no doubt that many people need to wait for Din Tat Fungi on weekends. As a fancy restaurant, customers are paying high prices on its extremely delicious food.

Alternatively, Gingersnaps usually have a dinner with their family and friends by weekly. Therefore, customers will probably expect to wait or queue for a table and may not expect a high degree of personal service. On the other hand, when I went to Din Tat Fungi, first in my eyes is that the particular open kitchen which set in a very visible location. Customers can witness the world-class showmanship of Din Tat Fungus chefs within the open concept itched, where edible masterpieces are created and executed with precision and skill.

From services marketing, services are often intangible and customers cannot assess their quality well. It is important for organizations that deliver high-contact services, the design of the physical environment and the way in which tasks are performed by customer-contact personnel Jointly play a vital role in creating a particular corporate identity and shaping the nature of customer experiences (Lovelace, 2011). Thus, the food festival were serving based on the open kitchen in order to show the actual service quality by vision.

As a result that totally increased customer expectations and satisfaction. Service delivery- the role of customer and personnel To encourage customer participation in service delivery, service processes should be made less complex. Service process including Tangible cues can also be used to assist customers. For first time users, the presence of highly explicit signs prevents them being disorientated in the service setting. Likewise, clearly written instructions regarding what is expected of customers leads to

more customers using the service correctly (McCollum-Kennedy, 2003).

For example, Din Tat Fungi provides an automatic alcohol dispenser which is free use for customer to disinfect their hands as well as the use steps. This is very convenient for family in order that remind parent's that they cannot need to take their children to the washroom. Din Tat Fungi continuous efforts to serve their target customer better. To ensure high standards of service delivery, service organizations need to carefully consider the selection, training, outfitting, motivating and rewarding of their staff so that they deliver services effectively, efficiently and to the standard expected by customers and the organization (Greg, 2012).

For example, when I went to there on weekend and waited about half an hour then I got the table with my friends. But the food was quite slowly while I asked waiter the reason. She felt sorry said that because of too many people and the food would be soon after the orders. After two minutes, the foods were really coming. In service organizations, a key issue for the delivery of high standards of customer services is the concept of 'empowerment', which enables staff to respond to the particular needs of individual customers (Greg, 2012). Conclusion Overall, Din Tat Fungi understanding of what consumers expected.

It is starting point for them wishing to manage the satisfaction processes in service quality and service delivery. And totally they have done well to serve people in different ways. It is the key reason that they can sustainable for a long time in food and beverage industry.