question

One business promising to do something for another business in return for receiving compensation is an example of

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contract.

question

A basic principle of procedural due process involves __________ before taking action.

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providing notice

question

Channels of distribution allow channel members to share

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risk.

question

Massimo's Corner Grocery sells a variety of fruits and vegetables to consumers within the community. Massimo's is considered a(n)

answer

retailer.

question

Radio frequency identification (RFID) increases channel efficiency because it stores product information on a computer chip that is attached to the

answer

box or container.

question

To assist and support another channel member's sales promotion in a particular area, a producer might work with the channel member to

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coordinate a regional advertising campaign.

question

What does a channel of distribution usually need to be able to manage or avoid conflict within the channel?

answer

Strong leadership

question

One of the characteristics of effective verbal communication is

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precise speech

question

Before DiAnn presents her new idea to her boss, she searches the Internet and jots down two statistics that reinforce the idea. This is an example of

answer

supporting ideas with research.

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What should you do if you phone an important customer and the customer indicates that you have called at a bad time?

answer

Offer to schedule a second call.

question

When businesses need to formalize the information provided to employees, customers, or other businesses, they often use __________ communication.

answer

written

question

When writing e-mail correspondence to customers and coworkers, it is important to remember that the messages

answer

are often seen by people other than the recipients.

question

Which of the following is a characteristic of a persuasive sales message:

answer

Makes the product appealing

question

When Brian got a new job, he made sure he knew how to use the cash register, became familiar with all the products and prices, and kept his work station very organized. In which way did Brian demonstrate the customer-service mindset?

answer

Being efficient

question

Which of the following is the best way to handle slow/methodical customers:

answer

Help them along by not overwhelming them.

question

What is the most important economic resource?

answer

People

question

Which of the following is a reason that natural resources are considered limited:

answer

The earth has certain boundaries.

question

One of the advantages of a market economy is

answer

freedom of competition.

question

Which of the following is not an advantage of labor specialization:

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Increased interdependency

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Why is the concept of price stability an effective measurement of the state of the economy?

answer

Indicates positive and negative trends

question

Which of the following is not a characteristic of the peak phase of a business cycle:

answer

High unemployment

question

Which of the following characteristics describes a person who always arrives at work on time:

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Dependable

question

A responsible employee who realizes that s/he has given a fellow employee the wrong answer to a work question would handle the situation by

answer

apologizing and giving the right answer.

question

One way that businesses can protect the privacy of their customers is to limit the number of employees who have access to the customers'

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personal information.

question

When you ask coworkers for help and they aren't able to help you, which of the following responses would be most appropriate:

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"Thanks anyway; maybe another time."

question

26. Which of the following is a characteristic of good visions:

answer

Permanent results

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Achievement-oriented people rely on __________ to set the standards for their work.

answer

themselves

question

A business manager who wants to lead change in the company needs to be

answer

persuasive.

question

Pedro received a check in the amount of $432.87 from the Tabor Corporation, a company in which he is a stockholder. This source of income is referred to as

answer

dividends.

question

Choosing to buy an item at the check-out counter is often an example of

answer

impulsive spending.

question

Investors take a risk for the potential of receiving which of the following:

answer

Return

question

Electrical storms, floods, and earthquakes are examples of __________ risk.

answer

natural

question

A summarization of the total income and expense of a business for a period of time is called

answer

the profit-and-loss statement.

question

When return on capital is positive, the company is

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growing in value.

question

To make sure that their budgets are effective, what should businesses do with budget information?

answer

Communicate it to all employees

question

A human-resources manager is reviewing job applications for a marketing position to select which candidates to call for an interview. What process is the human-resources manager performing?

answer

Screening

question

The purpose of using a marketing-information management system to gather data on the activities and new products of other businesses is to

answer

monitor the competition.

question

Which of the following is an example of a business obtaining marketing information about consumers in a way that might be considered unethical:

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Offering a free product in exchange for personal data

question

Secondary research is cost-effective for marketers because the data

answer

already exist.

question

Managers should avoid marketing-research projects that

answer

make little financial sense.

question

The results of exploratory research are often

answer

qualitative.

question

Marketers draw samples from

answer

their target population.

question

Marketing researchers would use the Likert rating scale when its questionnaire's statements are designed to measure the respondents'

answer

level of agreement.

question

Which of the following is a technique that businesses can use to monitor their competitors' activities:

answer

Reading annual reports

question

What is an example of a marketing-research method that is used to collect primary data?

answer

Customer survey

question

When should researchers ask potentially sensitive questions during an interview?

answer

Toward the end of the interview

question

One reason businesses often avoid using open-ended questions as a method of obtaining results from a marketing survey is because the results may be difficult to

answer

code for evaluation.

question

It is beneficial to a marketing researcher to use open-ended questions on a survey when

answer

conducting exploratory research.

question

One of the strengths of using internal sources to collect marketing research information is that the information

answer

pertains directly to the issue.

question

Which of the following is a measure of how happy a customer is:

answer

Customer satisfaction

question

Changes that occur in the marketplace may cause an established business to __________ its marketing strategies.

answer

redesign

question

Which of the following is an example of market segmentation on the basis of product usage:

answer

How often a person attends the opera

question

Why is it important for a business to conduct a situational analysis during the marketing planning process?

answer

To ward off problems

question

One way for businesses to obtain needed information efficiently is to

answer

access a database.

question

When developing a computer-based presentation, it is important that each slide contain

answer

key points.

question

What must businesses determine during the phases of record keeping?

answer

Who will be responsible for record keeping

question

Which of the following is an ongoing population trend that affects how businesses market their goods and services:

answer

Migration

question

Companies obtain internal information about their various business activities to operate effectively by monitoring

answer

internal records.

question

Which of the following is a true statement about the term "environment":

answer

It consists of your surroundings.

question

Which of the following is an ethical issue that might affect the operations function:

answer

Quality

question

Determine whether the following statement is true or false: Accidents in the workplace cannot be prevented or reduced.

answer

False, employees can be trained in accident prevention.

question

Protecting company information and intangibles often involves following the rules established to control access to

answer

computer systems.

question

Raw materials are transformed into finished goods in the __________ process.

answer

production

question

Many businesses have eliminated free services in order to

answer

reduce operating expenses.

question

The most important reason that a business's public restrooms should be thoroughly cleaned on a regular basis is to

answer

protect the health of customers/clients.

question

Before you can reach a goal, you must first __________ an appropriate one.

answer

select

question

Which of the following is a technique that you can use to become more creative:

answer

Forced association

question

One of the most effective methods of locating job leads is asking for tips from

answer

friends.

question

Which of the following are the best references to list in a résumé:

answer

Former employers

question

Membership in a local chamber of commerce is __________ for marketing businesses.

answer

voluntary

question

A business that refuses to raise the price of its goods and services that are in high demand in a certain part of the country because of a natural disaster is being

answer

socially responsible.

question

What technological advancement has allowed consumers to collect the most information for price-comparison shopping?

answer

Internet

question

Why is it necessary for a business to price its products very carefully?

answer

To get a fair share of the market

question

Which of the following is the purpose of screening ideas for new products:

answer

To eliminate some ideas

question

What technological advancement has had the greatest impact on the travel, hospitality, recreation, and insurance industries?

answer

Internet

question

Businesses often identify product opportunities by conducting

answer

trend research.

question

What does the following statement illustrate: The shelf should be 12" inches long and weigh 14 ounces.

answer

Standards

question

When a manufacturer provides a full warranty with a product, it is the manufacturer's responsibility to

answer

replace or repair a faulty product.

question

Which of the following is an example of product bundling:

answer

Business selling computer, printer, and scanner as a unit

question

A business that positions its products as the ones offering the best quality and service for the price might gain a

answer

competitive advantage.

question

Walt Disney has sold the rights to Mickey Mouse and other Walt Disney characters to a company that makes stuffed animals. This is an example of brand

answer

icensing.

question

Corporate branding provides a variety of products and product lines with a common

answer

identity.

question

In promotional communication, the feedback that buyers (consumers) give to senders (businesses) is usually in the form of

answer

purchases.

question

Which of the following newspaper ads would be considered promotional rather than institutional:

answer

A January white sale

question

Which of the following is an example of a business using unethical promotion:

answer

Exaggerating a product's attributes in an advertisement

question

Which of the following is typically NOT a penalty imposed upon marketers who run false or deceptive advertisements:

answer

Incarceration

question

What does a business's customers recommending the business to their friends exemplify?

answer

Word-of-mouth communication

question

In what communications channels are holding press conferences and giving interviews used?

answer

Public relations

question

Which of the following parts of a print ad often creates an image that people come to associate with that business:

answer

Logotype

question

Which of the following is an activity that is performed by a business's public-relations department:

answer

Coordinating speaking engagements for employees

question

One reason why it is important for businesses to use public-relations activities to reach external audiences is to

answer

pass on positive information.

question

Which of the following components of a promotional plan addresses exactly how a business will achieve its goals:

answer

Strategy

question

Which of the following is a promotional activity that should be coordinated with an advertised sales event:

answer

Product displays

question

What should salespeople be prepared to use, when appropriate, to communicate with customers?

answer

Technical terms

question

Because product quality and price can easily be matched, customer service becomes a key component in business

answer

competition.

question

Selling policies not only benefit the company by providing guidelines for sales activities, employee actions, and services provided, they also help managers to

answer

assess sales staff performance.

question

What is one way that businesses use the technology of electronic data interchange in the selling function?

answer

To communicate with customers

question

Which of the following sources of information might provide salespeople with the most information about actual product performance:

answer

Customers

question

During the feature-benefit selling process, it is important for the salesperson to remember that the customers are buying

answer

benefits.

question

Why should managers know how to do the work of the workers they supervise?

answer

To have realistic expectations for workers

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