CTS-115 Chapter 6 Quiz Review – Flashcards
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Overall spending for online ad campaigns worldwide is higher than for television.
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True
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Click-mapping is used by ad networks to track customer behavior across all their client websites.
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False
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Search engine marketing is far less intrusive than banner ads or pop-up windows.
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True
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Web 2.0 is less about the ways in which people and organizations are using the web than about the technologies.
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False
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An important trend for Web 2.0 and beyond is the exponential growth of data through new sensors, such as information added through RFID technology, smartphones, cameras, camcorders, GPS devices, and other sensory input, which are adding far more information than crowdsourcing and social media.
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True
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Electronic filing of tax forms on government websites is an example of government to consumer relationship.
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False
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An organization that has the primary goal of selling products and services, needs to have a smooth and convenient checkout process to maintain customer satisfaction.
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True
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Not all devices connected to the Internet have a unique IP address.
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False
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File transfer protocol (ftp://) is a transmission protocol which indicates that the resource is a file to be transferred.
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True
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The website of an international human rights organization stores a large database of information and provides a search functionality to make it easier for their visitors to locate desired information. However, it fails to be effective since the search functionality is limited to the website rather than the whole web.
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False
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The designers of a site can ask visitors to perform a sequence of tasks and observe the problems they encounter, to assess the usability of the site.
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True
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For using the web, mouse foot pedals, screen readers, Braille displays, head-mounted pointers, joysticks, and speech-to-text translators for the deaf can all improve access.
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True
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Creating text-only alternative versions for devices such as PDA or mobile phone reduces the web accessibility of a site.
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False
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Which of the following is an example of crowdsourcing?
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Electronicgadgets.com, a site that provides information on a range of electronic gadgets, encourages members to publish their reviews and user guides.
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Which of the following demonstrates a downside of crowdsourcing?
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An international funding organization for welfare programs in underdeveloped regions removes data from Wikipedia which described some of the allegations of corruption against the organization.
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Google developed a text translator that acquires its skills directly from the data and need not be programmed with any rules about semantics or syntax of the languages involved in the translation. This is an example of ________.
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machine learning
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