Company Timeline of Starbucks Essay Example

Starbucks made its debut in Seattle's Pike Place Market, serving as the company's first store. Howard Schultz came on board as director of retail operations and marketing. The brand began supplying coffee to high-end restaurants and espresso bars. During a trip to Italy, Schultz was inspired by the popularity of Milanese espresso bars and saw an opportunity to bring that culture back to Seattle. After successfully experimenting with the coffeehouse concept downtown, Schultz founded his own coffee company in 1985, which led to Starbucks' Christmas Blend release. Schultz launched Il Giornale, offering brewed coffee and espresso beverages using Starbucks® beans like Eggnog Latte before acquiring Starbucks assets with local investor support. The