COMM 1311 Ch 11 – Flashcards
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a topic is a narrow concept, whereas a subject is a broad area of knowledge..
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The difference between a topic and a subject is that:
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can adapt his or her topic to the audience's knowledge and interest level.
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By gathering demographic data about an audience, a speaker:
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informally observing them
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Calvin is preparing to give a speech in his personality development class. He wants to know if the members in his audience smoke or not. However, he does not want to ask them directly because he wants his speech topic to be a surprise. He is also unsure if they will answer honestly. In this scenario, Calvin could obtain this information by _____.
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Requesting the contact person for information
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Which of the following is a reliable way of gathering information about an unfamiliar audience?
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When there are several related ideas in her topic
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Alia, a professor of zoology, wants to use concept mapping for her speech at a seminar. In which of the following situations will that be effective?
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specific goal
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Sheila, a social worker, is going to deliver a speech at a seminar. She wants at least half her audience to be involved in charitable work after listening to her speech. This is an example of a(n) _____.
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a topic that is current or highly specialized.
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As secondary sources of information, periodical articles are excellent sources for:
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accurate sources
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In the context of secondary research, _____ present unbiased information that often includes a balanced discussion of controversial ideas.
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By evaluating the qualifications of the organization sponsoring the article
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Which of the following is the best way to evaluate the expertise of the author of an anonymous article on the Internet?
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Jackson reports data from the survey he conducted for his speech.
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Which of the following instances best exemplifies the use of primary research?
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hypothesis
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A(n) _____ is an educated guess about a cause-and-effect relationship between two or more things.
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Statistics should be used to show comparisons.
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Which of the following statements is true of using statistical information in research work?
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They can be used to gain and keep the audience's attention.
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Which of the following statements is true of narratives?
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Comparisons; contrasts
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_____ illuminate a point by showing similarities, whereas _____ highlight differences.
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plagiarism
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Jose is a history student. In one of his research works, he quotes a well-known anthropologist's opinion on human race to validate his research and does not mention the source of his idea. In this scenario, Jose is involved in the act of _____.
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audience analysis
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_________ is the study of the intended audience for a speech.
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___brainstorming___
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________ is an uncritical, nonevaluative process of generating associated ideas
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annotated bibliography
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A(n) _________ is a preliminary record of the relevant sources a person finds as he or she conducts research.
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oral footnotes
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__________are references to an original source, made at the point in a speech where information from that source is presented
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___skimming___
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_________ is a method of rapidly viewing a work to determine what is covered and how.
