Comm 1040

question

Seven truths about the media
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The Media are essential Components of our lives There are no mainstream Media Everything from the margin moves to the center Nothing is \”New\” New media are always scary Activism and analysis are not the same thing There is no \”they\”
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Mass Communication
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Communication across society
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Group Comm.
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Communication within a community
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Interpersonal Communication
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Communication one-on-one
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Intrapersonal Comm.
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Communication within yourself
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Communication
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How we socially interact at a number of levels through messages
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Socialization
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The process of educating young people and new members about the values , social norms and knowledge of a group or society
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Moderatism
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the value of moderation in all things
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FALSE
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NBC and CBS have been in the center of the Janet Jackson \”Wardrobe Malfunction\”
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Marshall McLuhan
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best known for his statement \”The Medium is the Message\”
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Chris Anderson
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describes media economics as having a \”long tail\” and a \”short head\”
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TRUE
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Media now travel with us everywhere
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the Gannett Corporation, Inc and Clear Channel Comm.
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Two of the major players in the American media market that illustrate the strong concentration of ownership in individual media.
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FALSE
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Voters with strong opinions are likely to change them because of media effects
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Barbara Ringer
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The person most responsible for creating the fair use doctrine for American copyright law
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First Amendment
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The belief that Americans should be allowed to freely express themselves originated with
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The John Peter Zenger Case
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Established truth as an absolute defense against libel
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USA Patriot Act.
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Passed by Congress following the 9/11 attacks which expanded the ability of the FBI to look into people’s media use and tap their phones
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Libel
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any published statement that unjustifiable exposes someone to ridicule or contempt
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The truth is not always clear
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Why truth is not always an effective defense against libel
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Gertz v. Roberts
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Established the actual malice standard in libel law applied to public figures as well as public officials
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A Gag order
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What did the Supreme court suggest judges to participants in the trial after overturning the Sam Sheppard conviction?
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United States v. Noriega
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Court ruled cable news channel could be dropped temporarily from broadcasting tape recordings of conversations between a criminal defendant and his lawyer in which case?
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Prior Restraint
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Several newspapers were initially prevented from printing the pentagon papers
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Roth v. United States
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Ruling: Obscenity is not protected by the first amendment
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28 Years
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The first U.S. copy right protected for how long
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FCC’s Equal Time Provision
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requires that stations give all candidates equal access to non-news air time
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Libelous
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The first amendment does not protect people from being sued for statements that are what?
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They are considered a statement of opinion
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Editorial Cartoons are given protection
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New York Times v. Sullivan
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A Newspaper can claim it is not libel and defends itself using which case?
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Invasion of privacy-misappropriation
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Lady Gaga sued a company for using her name for a clothing line using what grounds?
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Invasion of privacy-intrusion
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A photographer goes onto private property and takes a picture of a woman sunbathing, she can sue on what grounds?
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Morals
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a religious or philosophical code of behavior
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ethics
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a rational means of decision making when both alternatives are equally attractive or unattractive
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Aristotle’s \”golden mean\”
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Ethical behavior comes from striking a balance between excess and defect
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Kant’s \”categorical imperative\”
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You should act as though what you do will become universal law
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John Stuart mill’s \”utilitarianism\”
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That which is virtuous provides the greatest happiness for the greatest number
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\”veil of ignorance\”
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Justice is possible when decisions are made without consideration the social status of the people involved
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Sensationalism
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covering events that are lurid and highly emotional
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El Nuevo Herald
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Newspaper that caused a great deal of controversy for running a computer manipulated photo that showed prostitutes in Cuba soliciting tourists while police looked on
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It ran an article about how to negotiate a better deal on a new car
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Why did car dealers pull their ads from the San Jose Mercury News?
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Ethics
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involves making decisions where no answer seems to be acceptable
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Aristotle’s golden rule
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When a reporter makes the decision to talk to sources on two sides of an issue, he is making use of what?
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John Stuart Mill’s principle of utility
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A reporter decides to put the good of the public at large over the needs of the victim’s family, they are making use of what?
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Examples of potential corporate conflict of interest
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-giving positive coverage of a charity event being chaired by the golfing buddy of your newspaper’s publisher -covering a sports franchise owned by the same parent company as your television station -reporting about another media corporation your parent company partners with
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A pill company
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Which type of company would be held to the highest standard?
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TRUE
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Associated press photographer Richard Drew justified the publishing of the disturbing photos he took on 9/11 by saying they were history in the making
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TRUE
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An example of a conflict of interest issue is when a newspaper buys a sports team and then reports on that team
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False
answer

Newspapers and magazines can keep sensationalistic stories out of the news by refusing to cover them
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FALSE
answer

News photos do little to shape how people perceive a war
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False
answer

Having a code of ethics will protect the news organization from charges of misconduct
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FALSE
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Ethics deal with problems that have clear right and wrong answers
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Pictographs
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Earliest form of writing
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ideographs
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A writing system where abstract symbols stand for and object or idea
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Papyrus
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an early writing surface made of reeds by Egypt
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Parchment
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an early writing surface made from animal skin
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Chinese prior to 200 AD
answer

Printing was invented by who?
question

70
answer

The first edition of the Oxford English Dictionary took approx. how many years?
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Benjamin Franklin
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Important newspaper mag. and book publisher in colonial and revolutionary America
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People have attempted to ban
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Fahrenheit 451, I know why the caged bird sings, The scarlet letter, and Slaughter house five
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One of the biggest features of Amazon.com book
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It recommends titles to buyer based on their previous purchases
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Major advantage of electronic books
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The customer can carry ten or more books in the space of one book
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True
answer

Critics charge that substantial portions Greg Mortenson’s memoir Three cups of tea were fabricated
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True
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Author Margaret /seltzer was caught fabricating a memoir about growing up as a half-white, half native-American gang member in Los Angeles
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False
answer

Prior to the development of Gutenberg’s printing press, there were no books
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False
answer

Scriptoria was an early typeface designed by Gutenberg
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True
answer

Gutenberg’s invention of movable type led to the world’s first mass media.
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True
answer

The federal government is one of the largest publishers in the US
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True
answer

Colleges make more money on used textbooks than on new ones
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False
answer

The people who choose which textbook to use are also the people who buy them
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True
answer

Author Nathaniel Hawthorne despised the women novelists of his era because their domestic novels sold much better than his serious novels
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True
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Publishers view books as one more product in the entertainment business
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Annie Leibovitz
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Best know for her covers of Vanity fair and Rolling Stone magazines
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The Saturday Evening Post
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The first truly national mag. with a large circulation published in the US
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Entertainment/Celebrity
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The most popular mag. topic for 2010 as measure by page count
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Cosmopolitan
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Helen Gurley Brown was the Long-time editor of which mag.?
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FBL Magazines
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Mags. such as Cosmopolitan, Glamour, and Vogue are known as
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AARP: the magazine
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The biggest circulating mag. in the US
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Godey’s Lady’s Book
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Most modern women’s mags can trace their success back to.
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She looked Emaciated like a heroin addict might
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Why Calvin Klein’s ads featuring model Kate Moss have be controversial
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Dove’s Campaign for Real Beauty
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Advertisements credited with building acceptance in the public for alternative images of beauty
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Dick Stolley’s rules for mag covers
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Young is better than old Pretty is better than ugly Nothing is better than a dead celebrity
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They are afraid minority covers won’t sell
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Why mag. editors are often unwilling to put minorities on their covers
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False
answer

Benjamin Franklin published the first photos ever in a mag.
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True
answer

Esquire, Redbook, and Time are examples of consumer mags
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True
answer

Trade mags are also known as business-to-business mags
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False
answer

The Crisis founded by WEB DuBois is a politically conservative mag designed to support the concerns of Fortune 500 companies
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False
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FBL Mags target people who are football fans
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True
answer

Glamour mag. attracted a massive reader response in 2009 when it featured a nearly nude image of plus-size model Lizzi Miller as an illustration with an article about body image.
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False
answer

Advertorials are mag articles that are highly critical of the advertising industry
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True
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As of 2002, Cosmopolitan mag had only had five covers with African-American models since 1964
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False
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Owners of tablet computers tend to read fewer paper mags than do non-owners of tablets
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Stayed up
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When the Virginia tech shooting happened the website___
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1618
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The first English lang. papers were published in Amsterdam starting in
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Publick Occurrences
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Paper that is regarded as the first Newspaper in the North American colonies
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The Pennsylvania Gazette
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Which paper was published by Benjamin Franklin
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The New York Sun
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Which paper is regarded as the first of the penny papers
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The penny press
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Journalistic objectivity began with
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Jazz journalism
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What phrase was used for a lively illustrated brans of news reporting of the 1920’s
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Edward R. Murrow
answer

Who is best remembered for his accounts from London in WW2
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Persian Gulf War
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Event that helped bring CNN to prominence
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Large corporate chains
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Most American newspapers are owned by
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False
answer

The penny papers were successful because of their coverage of foreign affairs, national politics and the economy
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True
answer

New York papers owned by William Randolph Hearst and Joseph Pulitzer competed for readers by using sensational stunts
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True
answer

Until the 1960’s, newscasts offered by the networks were only fifteen minutes long
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True
answer

Gannet runs the largest newspaper chain in the US
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False
answer

Today chains and conglomerates publish about 20 percent of all American newspapers
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True
answer

The Los Angeles Times has engaged in a process known as mainstreaming. This means that the paper is trying to use news sources who are as diverse as the population of the city of Los Angeles
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True
answer

Community newspapers remain important today because they provide information that ppl can’t get anywhere else
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False
answer

Community papers are failing at a record pace
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False
answer

In 2011 the Virginia Tech student newspaper was unable to keep its Website online because of the large number of people trying to access it after a shooting left 2 people dead
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True
answer

The Chicago Defender has always tried to be both an activist paper and a profitable paper
question

Developing the gramophone
answer

Emile Berliner is famous for what?
question

Radio
answer

The medium Guglielmo Marconi helped invent
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The military took over radio broadcasting
answer

What developed during WW1
question

RCA
answer

Includes: United Fruit Co. General Electric Westinghouse
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Amos ‘n Andy
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The most popular radio drama of the late 1920’s
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Social music
answer

music that people perform for each other in a social setting
question

Akio Morita
answer

Who is famous for inventing the Walkman
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Race records
answer

Before 1948 recordings of popular black music were referred to as
question

Barry Gordy Jr.
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Best known for founding Motown records
question

Rick Rubin
answer

Producer who worked for Johnny Cash, the Dixie Chicks, and Red Hot Chili Peppers
question

True
answer

Motown was one of the first recording labels publishing songs for black artists to perform as hits rather than providing a source of covers for white artists
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False
answer

In Los Angeles, Spanish-language stations have low ratings and can’t attract enough advertisers to turn a profit.
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false
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Political talk radio is populated primarily by liberal hosts
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True
answer

Shock jocks draw listeners by making offensive and outrageous comments on the air
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False
answer

National public Radio’s Morning Edition news program attracts a larger daily audience than any of the television networks’ morning news programs.
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False
answer

Content broadcast on satellite radio has to meet the same level of content decency as terrestrial radio does
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True
answer

New car audio systems allow drivers to listen to streaming audio sources like Pandora as well as CDs or terrestrial radio
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True
answer

Brian Ibbot is the host of the podcast Coverville
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Cover
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Songs recorded by someone other than the original artist
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Sirius XM
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Major provider of consumer satellite radio
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Atlanta GA
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Where does Tyler Perry run his studio
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The great train robbery
answer

The first major movie with multiple scenes and a plot
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Auguste-Marie and Louis-Jean Lumiere
answer

Who developed the earliest portable movie cameras
question

D.W. Griffith
answer

The director of Birth of a Nation
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Florence Lawrence
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One of the earliest movie stars in the US
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Block booking
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In the 30’s and 40’s, the studios required theaters to schedule a large number of lesser movies in order to get one or two major films.
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1946
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Movie attendance peaked in what year?
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Multiplexes
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The large number of smaller theaters grouped together that replaced the large Art Deco movie palaces
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Jaws
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The film that created the idea of the summer blockbuster
question

Gone With the wind
answer

The movie that sold the most tickets of all time
question

The Blair Witch project
answer

Movie that proved the value of Internet promotion
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False
answer

The Hollywood Ten are the writers who made David Letterman a star
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True
answer

As 0f 2010 the movie Avatar had the largest domestic box office of all time
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True
answer

Movies are rated by a board consisting of Los Angeles are parents
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False
answer

The movies with the biggest box offices are generally rated G or PG because parents feel safe about bringing their children to see them
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True
answer

Directors often \”re-cut\” their films taking our violence or explicit sex in order to move their movie from an NC-17 to an R
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True
answer

Big budget movies can earn as much from ancillary rights as they do from the domestic box office.
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True
answer

Long-tail movie sources such as Netflix and iTunes allow people in rural areas to see obscure movies that would never play in their local theaters
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False
answer

Movie rental source Netflix does most of its business renting current bestselling DVD releases
question

Bollywood
answer

India’s movie industry in Mumbai
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Philo T. Farnsworth
answer

Who invented the basic technology for television
question

Sesame Street
answer

PBS attracted its first significant audiences with which show?
question

True
answer

Television networks cannot require their affiliates to carry all of the networks programs
question

False
answer

BET was the nation’s first all-horse racing cable network
question

Entertainment, learn, social reasons
answer

Reasons a child might watch television
question

What are you doing
answer

Twitter was originally created so people could share their answer to what question
question

ARPAnet
answer

What was created to allow incompatible computer to talk with each other
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False
answer

Approximately 40% of the ppl living on the African continent have access to the Internet
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True
answer

Information from the Internet may be unreliable because it does not have the gatekeeper deciding what info should or should not be published
question

Broadband service
answer

High-speed internet
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Drive time
answer

Morning and Afternoon commute
question

It is perceived as upscale
answer

Why is the gay market seen as desirable to advertisers
question

True
answer

When Sony launched its PlayStation 2 it did relatively little advertising because it did not have enough of the systems ready to sell
question

True
answer

The biggest change in outdoor advertising over the last ten years has been the growth of digital billboards
question

African Americans
answer

Urban Marketing targets who?
question

Focus group
answer

A group of people brought together to talk about how they perceive an organization or issue
question

Admitting it in a memoir early in his political career
answer

President Obama helped control news about his college drug use by
question

True
answer

Today the central notion of public relations is the model of two-way interaction between an institution and its publics
question

False
answer

Public relations is mostly about talking and meeting with people
question

Streaming Cell phone video
answer

How did Tim Pool cover the occupy movement as an independent journalist?
question

2009
answer

When did tv go digital
question

1939
answer

Ny State made first telecast
question

Know the Constitution and Bill of rights
answer

What can you do to keep from violating the law without knowing it or having your rights violated without knowing it
question

Making sure that most of America knows the news
answer

The media’s role in reporting the news
question

To make sure it is upheld
answer

What is a journalist’s responsibility when it comes to the first amendment
question

Yes
answer

Do we have a balance in journalism today?
question

Political Ideology
answer

Ideas, Characteristics of a person group or political party
question

Representative Republic
answer

What kind of government does the US have

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