question

A conglomerate is:

answer

a company that owns media companies and other companies that are unrelated to media.

question

Affiliates are stations that use network programming but are owned by companies other than the networks. TRUE OR FALSE

answer

TRUE

question

A response sent to a sender from someone who receives a message is called:

answer

feedback

question

Disadvantages of media concentration include a loss of diversity and opinion. TRUE OR FALSE

answer

TRUE

question

Mass communication:

answer

is communication from one person or group of persons through a transmitting device to large audiences or markets.

question

Media convergence is the melding of the communications, computer and electronics industries. TRUE OR FALSE

answer

TRUE

question

Phonetic writing, the first information communications evolution, was developed about 1000 B.C. TRUE OR FALSE

answer

TRUE

question

The most widespread trend among today's media companies is vertical integration. TRUE OR FALSE

answer

TRUE

question

The term that describes the way that different people process messages differently is:

answer

selective perception.

question

The third information communications revolution introduced digital computers that can process, store and retrieve information. TRUE OR FALSE

answer

TRUE

question

Which of the following is an example of interactive media?

answer

the internet

question

Which of the following is not considered a mass media industry?

answer

advertising

question

A collection of programs and/or media services offered together for a set fee is called:

answer

a bundle

question

MSN, Cox, Time-Warner Cable, MSN, etc. are examples of:

answer

internet service provider

question

This describes the means by which a message reaches the audience.

answer

medium

question

Message pluralism is about:

answer

Diversity of opinion in the mass media

question

Noise is about:

answer

Distortion that interferes with clear communication

question

Who the FCC is:

answer

Organization that regulates broadcast ownership and operations

question

Pictographs are about:

answer

Using symbols of objects to convey an idea (pictograph)

question

A book that sells millions of copies by a well-known author is called:

answer

a blockbuster

question

Approximately one-third of all early American novels were written by:

answer

women

question

A royalty is:

answer

a percentage of the selling price of each copy of a book.

question

Book publishers pay authors by a system known as:

answer

royalties

question

Compulsory elementary education by 1900 meant more demand for textbooks. TRUE OR FALSE

answer

TRUE

question

Grove Press in the late 1950s and early 1960s:

answer

challenged censorship laws by publishing Lady Chatterley's Lover and The Autobiography of Malcolm X.

question

Many American book publishing firms are owned by large media corporations. TRUE OR FALSE

answer

TRUE

question

Online bookselling and chain stores:

answer

have expanded the book market to people who did not buy many books.

question

Paperback books:

answer

drastically dropped the price of books. could fit into a pocket or purse. democratized reading in America. became popular when Pocket Books began publishing best-sellers in 1939. All of the above.

question

Small presses are typically alternative publishing houses, specializing in specific topics. TRUE OR FALSE

answer

TRUE

question

Subsidiary rights mean using the contents of a book to create related products, such as movies. TRUE OR FALSE

answer

TRUE

question

The biggest selling work published by colonial presses in the 1700s was:

answer

Common Sense by Thomas Paine.

question

The first book published in America was:

answer

The Bay Psalm Book.

question

The Google Book Project is seen as beneficial by everyone, including publishers and authors. TRUE OR FALSE

answer

FALSE

question

The International Copyright Law of 1891 required:

answer

that all authors had to give permission to publish their work.

question

The most promising growth area in book publishing today is electronic books (e-books). TRUE OR FALSE

answer

TRUE

question

The most significant change in the marketing of books in the past 40 years has been:

answer

the growth of bookstore chains and Internet retailers.

question

Using the contents of a book to create related products, such as movies and t-shirts, is called:

answer

subsidiary rights.

question

The book below most-closely describes adult and juvenile trade books:

answer

Romance novels, biographies, and cook books

question

The book above most-closely describes professional and scholarly books: The books below most-closely describe textbooks

answer

Auto repair manuals and and encyclopedia of veterinary terms Books on history, grammar, biology, etc.

question

Which of the following is true about the ground-breaking journalist, Ida Wells?

answer

She was an African American woman who eventually owned the Memphis Free Speech and Headlight. She wrote about three African-American men who were jailed and killed, then later had her newspaper office ransacked. She campaigned for African American rights in Chicago. She was active in the women's suffrage movement. ALL OF THE ABOVE

question

Early colonial newspapers:

answer

printed "Published by Authority" on the first page to indicate British approval.

question

In the future of newspapers:

answer

photographers will send most photos electronically to the newsroom from the field. reporters will send most stories from the field. satellite publishing will provide more customized newspapers. information will be sold to people who want it. ALL OF THE ABOVE

question

In the late 19th and early 20th centuries, Joseph Pulitzer and William Randolph Hearst demonstrated that newspapers focused on sensationalism could yield enormous profits. TRUE OR FALSE

answer

TRUE

question

Language that incites rebellion against the government is called:

answer

seditious.

question

Newspaper unions created standard wages for journalists and increased professionalism. TRUE OR FALSE

answer

TRUE

question

Satellite publishing allows companies to create customized national newspapers. TRUE OR FALSE

answer

TRUE

question

Sedition is:

answer

writing that, authorities claim, could incite rebellion against the government.

question

The alternative press:

answer

is also called the dissident press. was revived in the late 1950s and 1960s. challenged the conventional wisdom and espoused "radical" ideas. became an outlet for social protest. ALL OF THE ABOVE

question

The trial of John Peter Zenger established the legal principle that truth is a defense against a libel suit. TRUE OR FALSE

answer

TRUE

question

Today, chains and conglomerates own many American newspapers. TRUE OR FALSE

answer

TRUE

question

Two features common in the era of "jazz journalism" were tabloids and the use of many pictures. TRUE OR FALSE

answer

TRUE

question

What was the U.S. federal government's first attempt to control the press?

answer

the Alien and Sedition Laws

question

Which newspaper was founded by Frederick Douglass and was often called the most important African-American pre-Civil War newspaper?

answer

the North Star

question

Which of the following is NOT associated with tabloid journalism?

answer

investigative journalism on important public issues

question

Yellow journalism:

answer

is a form of sensationalized reporting that emphasizes crime, sex and violence.

question

The description below defines what a syndicate is.

answer

News agencies that sell articles for publication to a number of newspapers simultaneously.

question

The description below defines what a paywall is.

answer

A fee-for-access system set up by a newspaper to charge readers for internet content.

question

This man established a weekly newspaper that was often called the most important African-American pre-Civil War newspaper.

answer

Frederick Douglass

question

The most celebrated journalist to chronicle the frontier was:

answer

Samuel Clemens

question

Glamour, O, and Wired are examples of consumer magazines. TRUE OR FALSE

answer

TRUE

question

Ida Tarbell's most famous series of muckraking articles examined the practices of John D. Rockefeller's Standard Oil Company. TRUE OR FALSE

answer

TRUE

question

In the future, Internet magazines will expand publications' readerships. TRUE OR FALSE

answer

FALSE

question

Magazines play a more cutting edge social, political and cultural role than ever before. TRUE OR FALSE

answer

FALSE

question

Over the past 20 years, magazines have begun to rely less on freelance writers. TRUE OR FALSE

answer

FALSE

question

"Muckrakers" were America's first:

answer

Investigative reporters

question

The average magazine reader today:

answer

owns a home and works full-time

question

The first truly national magazine with a large circulation was:

answer

The Saturday Evening Post

question

The magazine _______________, founded by Henry Luce in the 1950s, was one of the first to anticipate the trend toward specialized magazines:

answer

Sports Illustrated

question

The number of magazines published in the US is increasing. TRUE OR FALSE

answer

FALSE

question

The pass-along readership rate of magazines is beneficial for advertisers. TRUE OR FALSE

answer

TRUE

question

Today, men are the largest purchasers of magazines. TRUE OR FALSE

answer

FALSE

question

W. E. B. Du Bois:

answer

founded and edited The Crisis, the NAACP's magazine that continues to publish today.

question

Which of the following is not true of magazines?

answer

Most magazines today are seeking to appeal to a broader audience.

question

Which of the following is not true of trade magazines:

answer

They are read by the general public wanting to know about new products.

question

The AAM stands for the American Association of Magazines and assists in promoting magazine purchases in America. TRUE OR FALSE

answer

FALSE

question

The following describes a company magazine:

answer

Magazine produced by businesses for their employees

question

The following describes a trade, technical, professional magazine:

answer

Magazines dedicated to a particular business

question

The following describes a webzine magazine:

answer

A magazine available only on the internet.

question

What is the least popular category of music?

answer

jazz

question

Because of file sharing, the Recording Industry Association of America (RIAA) has:

answer

sued individuals who downloaded music.

question

BMI was born when broadcasters pooled their money to build their own music collection in 1939. TRUE OR FALSE

answer

TRUE

question

File sharing, as it relates to the music recording industry, means:

answer

downloading music free from the internet

question

In 1887, Emile Berliner:

answer

developed the gramophone, which replaced Edison's cylinder.

question

Invention of the transistor in the 1960s resulted in miniaturization that made music more portable. TRUE OR FALSE

answer

TRUE

question

Lawsuits by the Recording Industry Association of America (RIAA) have successfully stopped all music file sharing. TRUE OR FALSE

answer

FALSE

question

Many recording music groups say they make the bulk of their money from:

answer

concert performances.

question

Napster was ordered to shut down in 2001 for:

answer

copyright infringement

question

The development of tape recorders included:

answer

German experimentation during World War II. high-quality recorders built by the Ampex Corp. 3M's perfected production of a usable plastic tape. Bing Crosby's use of tape recording. ALL OF THE ABOVE

question

The inventor of the phonograph in 1877 was:

answer

Thomas Edison

question

The man who created the long-playing record was:

answer

Peter Goldmark

question

The most threatening widespread type of piracy for the industry is:

answer

copying of prerecorded music overseas and their sale in the United States.

question

The Parents' Music Resource Center demanded that record companies specially label albums that contain explicit lyrics. TRUE OR FALSE

answer

TRUE

question

The two licensing companies that handle most of the rights to play music for broadcast are:

answer

ASCAP and BMI.

question

What is Jammie Thomas' claim to fame?

answer

she was the first person to be legally fined for music piracy

question

Which of the following companies is not one of the four major record labels?

answer

Seagate

question

Which of the following is not true about warning labels on records?

answer

Teenagers demanded labeling of explicit lyrics.

question

Which of the following is true?

answer

The 45 rpm was David Sarnoff's idea.

question

Which of the following statements was not true of music recording before the development of stereophonic recording in 1956?

answer

Musicians performing music to be heard on a single recording could be recorded in separate locations at separate times and their performances later mixed together.

question

ASCAP still licenses its music stations with the same type of blanket licensing agreement they've been using since the 1920s. TRUE OR FALSE

answer

TRUE

question

Identifying a specific audience segment and programming is called:

answer

the American Society of Composers, Authors and Publishers charged stations a fee for licensed music.

question

Cross ownership is:

answer

when a company owns individual radio and TV stations in the same market.

question

David Sarnoff:

answer

as a wireless operator, received a distress call from the sinking Titanic and eventually became RCA's general manager.

question

FM radio was an immediate financial success that brought inventor Lee de Forest both wealth and happiness. TRUE OR FALSE

answer

FALSE

question

HD radio

answer

makes it possible for radio stations to transmit real-time text-based information services as well as programming.

question

Heinrich Hertz:

answer

experimented with radio waves, which became known as Hertzian waves.

question

Identifying a specific audience segment and programming is called:

answer

narrowcasting

question

Payola

answer

concerns the payment of cash or gifts by recording companies to disc jockeys or program directors in exchange for air play.

question

Pittsburgh's KDKA radio was the nation's first commercial station, established in 1920. TRUE OR FALSE

answer

TRUE

question

Radio station programming delivers a targeted audience to advertisers better than television programming. TRUE OR FALSE

answer

TRUE

question

Satellite radio:

answer

is supported primarily by subscriptions.

question

The most significant trend in radio today is toward:

answer

greater audience segmentation

question

The Radio Act of 1912:

answer

required federal licenses for people who wanted to broadcast or receive messages.

question

The War of the Worlds broadcast demonstrated that alarming information could be misinterpreted by the public, and radio stations had to take responsibility for their broadcasts. TRUE OR FALSE

answer

TRUE

question

Which of the following is not true of Internet radio?

answer

It is another name for satellite radio. Uses analog signals. It eliminates static and hiss from broadcast signals. It offers limited program choices. ALL OF THE ABOVE

question

The BBC stands for:

answer

the British Broadcasting Corporation

question

Digital audio broadcasting is about:

answer

eliminating all static making more program choices possible C ; D

question

The cities below can, especially, capitalize on car drive-time audiences because of long commutes:

answer

San Francisco ; Los Angeles

question

The following describes a radio network:

answer

A collection of radio or TV stations that offers programs to affiliate stations

question

Because of the practice of block booking, movie theater owners:

answer

were forced to accept several movies at once.

question

D. W. Griffith's The Birth of a Nation:

answer

cost five times more to make than any other American film up until that time. presented a dramatic view of the Civil War and Reconstruction. portrayed racial stereotypes. made Griffith the first famous director. ALL OF THE ABOVE

question

Eadweard Muybridge:

answer

first photographed motion

question

Étienne Jules Marey invented the first motion picture camera, and it looked like:

answer

a rifle (gun)

question

In the 1930s, the movie industry was dominated by the Big Five, which included:

answer

MGM, Paramount, Warner Bros., RKO and 20th Century-Fox.

question

The Lincoln Motion Picture Company was the first company to produce serious narrative movies for the African American audience. TRUE OR FALSE

answer

TRUE

question

The MPAA began a rating system:

answer

modeled on Great Britain's system.

question

The U.S. v. Paramount Pictures case led to:

answer

the major studios divesting themselves of their theaters.

question

United Artists was formed in rebellion against the big studios by:

answer

Mary Pickford, Charlie Chaplin, Douglas Fairbanks and D. W. Griffith.

question

What was or were the important contribution(s) of Edwin S. Porter's 1903 film, The Great Train Robbery?

answer

Shooting at multiple locations The use of human action and a speeding train The introduction of dissolves rather than cuts only between shots ALL OF THE ABOVE

question

Which of the following can be said of foreign ownership of major movie studios:

answer

American motion pictures are one of America's strongest exports. Access to foreign audiences for American films has increased. More than one-third of today's movie industry profits come from foreign sales. Foreign ownership means easier access to overseas markets. ALL OF THE ABOVE

question

Which of these 1940s events helped reverse the growth of the movie industry that began in 1930?

answer

the hearings of the House Un-American Activities Committee

question

Will Hays, president of the Motion Picture Producers and Distributors Association, was the first person to appear on screen in the public premiere of talking pictures in 1926. TRUE OR FALSE

answer

TRUE

question

Blind booking involves:

answer

theatres getting a package of films that they don't know about

question

Ancillary rights for films involves:

answer

marketing ops related to a movie, in addition to direct income from the movie itself getting video game rights having internet downloads and streaming ALL OF THE ABOVE

question

Blacklisting involved:

answer

Studio owners' refusal to hire someone who was suspected of taking part in subversive activities

question

The star system involved:

answer

the studios promoting popular movie personalities to lure audiences

question

George Melies is known for:

answer

being the first to produce A Trip to the Moon and utilizing special visual effects in his films

question

Thomas Edison is known for:

answer

producing films for the nickelodeon parlor

question

Edwin Porter is known for:

answer

producing the first American story film: The Great Train Robbery

question

About 50 percent of all television stations in the United States are:

answer

affiliated with a network

question

A share is...

answer

the percentage of households watching TV that are watching a particular program.

question

Edward R. Murrow is known for:

answer

Doing live radio reports during WWII. Hosting the Hear It Now (radio) and See It Now (TV) newscasts Setting the standard for broadcast news A, B, & C

question

A rating is...

answer

the percentage of the total number of households with TV sets tuned to a specific program.

question

Former FCC chairman Newton Minow in 1961 said that television:

answer

was a "vast wasteland"

question

HDTV (not counting "smart TV's"):

answer

scans 1,125 lines across the screen for a higher resolution picture than analog television.

question

More than any other media industry, commercial TV exists primarily as an advertising medium. TRUE OR FALSE

answer

TRUE

question

Network affiliate television stations:

answer

are paid by the network to carry network programming.

question

"Prime time" means that more people watch television during this period than any other, so advertising costs more. TRUE OR FALSE

answer

TRUE

question

Sweeps, the months in which TV ratings services gather their most important information, occur during which months?

answer

February, May, and November

question

The two men who developed network TV and held the country's largest interest in radio were:

answer

David Sarnoff and William Paley.

question

The two researchers who played the most significant role in the technical development of television were:

answer

Vladimir Zworykin and Philo Farnsworth.

question

TV stations that are owned and operated by the networks are called:

answer

O & Os

question

Which of the following is/are true about cable television?

answer

The early cable-connected households were part of a CATV (community antenna TV) system. The FCC once required that movies on cable had to be at least ten years old. Ted Turner's TNT first relayed programs by satellite in 1976, and CNN began in 1979. More than half of American homes have basic cable TV. ALL OF THE ABOVE

question

DBS involves:

answer

The technology used to receive satellite programming

question

A DVR involves:

answer

TV programming recorded on a hard drive connected to the television

question

CATV involves:

answer

An antennae being shared (and programs provided) to multiple households

question

Subscription television involves:

answer

The term used to describe cable and satellite program delivery

question

Time shifting involves:

answer

Recording a television program to watch at a more convenient time

question

Syndicators sell programming to broadcast stations and cable. TRUE OR FALSE

answer

TRUE

question

A browser is:

answer

software that allows people to display and interact with information on Web pages.

question

Congressional passage in 1998 of the Digital Millennium Copyright Act successfully stopped sharing of copyrighted material on the Internet. TRUE OR FALSE

answer

FALSE

question

Intellectual property rights:

answer

concern the rights of creative people to be compensated for the use of their work.

question

Placing something on the World Wide Web is called publishing. TRUE OR FALSE

answer

TRUE

question

Search marketing involves placing clients' ads next to consumers' online search results. TRUE OR FALSE

answer

TRUE

question

Signal or data compression means:

answer

a method of squeezing information into a tiny electronic package.

question

The 30-year rule says it takes about 30 years for new ideas to become outmoded and disappear from the culture. TRUE OR FALSE

answer

FALSE

question

The Communications Decency Act, outlawing certain Internet content:

answer

was struck down by the U.S. Supreme Court in 1997.

question

The content of digital media:

answer

combines text, graphics, sound, and video.

question

The Digital Millennium Copyright Act allows the free use of copyrighted material on the Internet. TRUE OR FALSE

answer

FALSE

question

The Internet is:

answer

a combination of millions of computer networks sending and receiving data worldwide.

question

The main advantage for advertisers on the Web is:

answer

they can get instant electronic feedback on the effectiveness of their ads.

question

The media theory termed "convergence":

answer

was introduced in 1978 by Nicholas Negroponte and the Massachusetts Institute of Technology. holds that media industries are combining economically. holds that media industries are combining technologically. predicted that print, broadcast/motion picture, and computer media would overlap substantially by 2000. ALL OF THE ABOVE

question

Analog is about:

answer

the sending of video or audio info sent as continuous signals through the air on specific airwave frequencies:

question

Data streaming is about:

answer

cloud computing that allows the user to play back an audio or video file without first completely downloading it

question

File sharing is about:

answer

peer to peer distribution of copyrighted material on the internet without the copyright owner's permission

question

ISP is about:

answer

the one who gives access to the internet

question

HTTP is about:

answer

owing people to create and send text, graphics, and video information electronically, and to set up links from one source to another

question

An Avatar involves:

answer

An icon or representation of a user--a digital stand-in--that represents an online identity.

question

This specifically allows you to display and interact with information on web pages.

answer

browser

question

Advertisers use a formula based on the cost of reaching __________ to determine where to run their ads.

answer

1000 people

question

Advertising is:

answer

not a medium but a support industry in America. any paid form of non-personal presentation by an identified sponsor. how American consumers pay for most of their media. ALL OF THE ABOVE

question

Advertising sales representatives, or "rep" firms, sell:

answer

advertising time and space to companies outside their geographic area.

question

CPM means "cost per million" people an ad can reach. TRUE OR FALSE

answer

FALSE

question

Daniel Boorstin said advertising in the United States has which of the following characteristics?

answer

repetition an advertising style ubiquity ALL OF THE ABOVE

question

Early TV advertisers expected viewers to buy their products out of gratitude for sponsoring a popular program. TRUE OR FALSE

answer

TRUE

question

In the 1800s, many readers complained about:

answer

patent medicine ads

question

One of the main criticisms of advertising is that it adds to the cost of products. TRUE OR FALSE

answer

TRUE

question

The federal agency with the main responsibility for monitoring ads for deception is the:

answer

Federal Trade Commission

question

The rate at which someone visits a Web site to learn more because of an Internet ad is called:

answer

the "click-through rate"

question

The term "demographics" refers to:

answer

the analysis of audience characteristics, such as sex, age and marital status.

question

The ubiquity of advertising means that:

answer

advertising is everywhere

question

What is "viral marketing"?

answer

pass-along advertising messages

question

Which agency of government was the first to engage in regulation of advertising to protect consumers early in the 20th century?

answer

The Food and Drug Administration

question

An advertising campaign is:

answer

a planned advertising effort coordinated for a specific time period

question

A rep firm:

answer

advertising sales people who sell ad time and space in their market to companies outside their geographic area

question

Searching advertising is:

answer

advertising is the form of a list or link to a company's site domain accessed by typing in a word or phrase

question

Branded content or branded entertainment or content marketing is...

answer

a program/story that mimics regular programs or journalism to promote a specific product

question

Real-time marketing NOW mainly involves...

answer

Using Twitter as a marketing tool

question

A "pop up" ad involves...

answer

an ad on the screen that appears either behind a web page after leaving it OR on top of the webpage when someone first visits it.

question

An organized attack against a corporation presented on the Internet is called:

answer

cybersmear

question

Cybersmears is / are:

answer

Internet attacks on brands or products launched by disgruntled customers, pranksters and competitors.

question

Editors use very little of the information submitted as press releases by public relations people. TRUE OR FALSE

answer

FALSE

question

In a PR firm, placement people contact news media, hoping to persuade them to publish or broadcast stories about their clients. TRUE OR FALSE

answer

TRUE

question

In the classic definition, public relations involves:

answer

creating understanding for or good will toward, a company, a person or a product.

question

In the future, PR people must:

answer

pay close attention to the media industries. expand overseas. incorporate new technologies. be aware of changing demographics. ALL OF THE ABOVE

question

Many firms attempt to use PR to get positive publicity for their products because:

answer

it is cheaper to get a publicity release published than to purchase an ad.

question

Public relations for nonprofit groups is growing especially fast as organizations compete for limited donation dollars. TRUE OR FALSE

answer

TRUE

question

Public relations people are responsible for organizing open houses and other special events, testing message concepts, and writing press releases. TRUE OR FALSE

answer

TRUE

question

The Internet offers many benefits for public relations companies because:

answer

It can deliver information quickly. PR help creates a company's public face on the Internet. News releases can be made available online. Company profiles can be made available online. ALL OF THE ABOVE

question

The nation's largest single employer of public information people is (are):

answer

the federal government

question

The Public Relations Society of America was the first organization to establish a code of ethics for the public relations industry. TRUE OR FALSE

answer

TRUE

question

There are three ways to encourage someone to do what you want them to do: power, patronage, and persuasion. TRUE OR FALSE

answer

TRUE

question

The U.S. Supreme Court ruled in 1961 that a public relations firm could exercise its First Amendment rights to present dishonest information on behalf of its client. TRUE OR FALSE

answer

TRUE

question

Two examples of poorly handled public relations crises are:

answer

Toyota and BP Petroleum

question

Using public relations to create a favorable story about a new toy is an example of:

answer

product public relations

question

Which of the following is a major difference between the practice of public relations and the practice of advertising?

answer

Advertising people are usually not involved in corporate policy decisions, and public relations people usually are.

question

Which of the following is not a service typically offered by a PR professional?

answer

planning a party to launch a new product line editing shareholder reports paying bills leading focus groups ALL OF THE ABOVE

question

Which of the following women was not an early public relations pioneer?

answer

Ida Tarbell

question

Which types of industries are likely to use PR?

answer

Businesses, such as Toyota Non-profit organizations, such as Habitat for Humanity Educational institutions Professional sports teams ALL OF THE ABOVE

question

The Internet news site visited most often is:

answer

Yahoo!-ABC News

question

Which of the following is true about the news and social media coverage after the 2013 Boston Marathon bombing?

answer

Public officials sometimes both scolded news organizations and in the same news conference asked for their help.

question

Accreditation of reporters by the government began during the Civil War. TRUE OR FALSE

answer

TRUE

question

Agenda-setting, as the term is typically used, refers to the flow of information from:

answer

news organizations to their audiences and one news organization to another.

question

During the Civil War:

answer

reporters were accredited for the first time as war correspondents by the government.

question

During the Cuban missile crisis, President John F. Kennedy confronted Russian Premier Nikita Khrushchev with a live challenge on television. TRUE OR FALSE

answer

TRUE

question

Ernie Pyle:

answer

wrote stories during World War II that debunked the "glory" of war.

question

In the age of the Internet, who bears an increased burden to seek reliable information?

answer

news consumers

question

Live coverage of the Vietnam War made viewers shy away from war reporting because it was too graphic. TRUE OR FALSE

answer

FALSE

question

Mathew Brady is considered the nation's first photojournalist. TRUE OR FALSE

answer

TRUE

question

News coverage of World War II:

answer

was an opportunity for radio to bring America closer to the action than they had ever been.

question

News on the Internet appeals to people because:

answer

It's available 24 hours a day. it compiles headlines from TV and print news services. people can choose what they want when they want it. they're losing interest in network TV news. ALL OF THE ABOVE

question

Reality shows make it difficult for an audience to distinguish true news footage from recreated drama. TRUE OR FALSE

answer

TRUE

question

The Golden Age of Television:

answer

began in 1961 with President John F. Kennedy's inauguration.

question

The tendency of journalists to report similar quick conclusions about an event is called:

answer

consensus journalism.

question

Which event led to what has been called television's finest four days?

answer

the JFK assassination

question

Which of the following is not true of The Associated Press?

answer

It was founded overseas by six international news organizations.

question

Which of these is not a trend affecting the future of news media?

answer

the increase in the number of cable news networks

question

Which term describes journalists who were allowed to cover the Iraq war on the frontlines, supervised by the US military?

answer

embedded

question

Advertorials are paid advertising supplements in newspapers and magazines that look similar to the regular news pages. TRUE OR FALSE

answer

TRUE

question

According to a study conducted by Princeton scholar Hadley Cantril, less well-educated people were more likely to be fooled by the 1938 broadcast of "War of the Worlds. TRUE OR FALSE

answer

TRUE

question

According to the 1971 study, Television and Social Behavior, there was a "tentative" connection between violent TV programming and aggressive behavior. TRUE OR FALSE

answer

TRUE

question

Lasswell's model for communication research asks five questions. Which of the following is not one of those questions?

answer

Where is the feedback coming from

question

After Congress held hearings on violent content in television programming in 1993, cable operators and network broadcasters agreed:

answer

to develop violence ratings for TV programming.

question

After studying the 1972 presidential race (The Unseeing Eye), researchers Thomas Patterson and Robert McClure concluded that political advertising on television:

answer

was able to manipulate about 7 percent of voters.

question

________ analyzes how people use information they receive from the media:

answer

media effects research

question

An early study that concentrated on the effects of movies on children was:

answer

one of the Payne Fund studies.

question

A study by the California Assessment Program of children's TV viewing habits suggested that students who watch a lot of TV do as well in school as those who watch less TV. TRUE OR FALSE

answer

FALSE

question

Celebrity worship syndrome, a psychiatric condition identified by researchers:

answer

is an unhealthy interest in the rich and famous

question

Children who watch a lot of television, according to a 1981 California study:

answer

have lower scores on math, reading and writing tests.

question

In his book, No Sense of Place, Joshua Meyrowitz concludes that:

answer

TV blurs the distinction between childhood and adulthood.

question

Marshall McLuhan is best remembered for which concept?

answer

The medium is the message

question

One legacy of John F. Kennedy's use of TV in the 1960 presidential campaign is that national political campaigns came to depend almost entirely on TV to promote presidential candidates. TRUE OR FALSE

answer

TRUE

question

Researcher Elisabeth Noelle-Neumann says the media discourage people from expressing views that disagree with the prevailing point of view. She calls this effect:

answer

the spiral of silence

question

The 1971 study of violence and TV (Television and Social Behavior), conducted by George Gerbner, found that:

answer

TV violence affected some children who were already predisposed to violence.

question

The Cantril study of media effects found that:

answer

better-educated people were less likely to believe what the media said.

question

The first U.S. election where the Internet began to play a role in national politics was:

answer

the 2004 presidential election.

question

The People's Choice study:

answer

found that family and friends have more effect on people's voting decisions than the media.

question

The Television Advertising to Children study suggested that many young children think of advertising as just another form of programming and don't distinguish between programs and ads. TRUE OR FALSE

answer

TRUE

question

The two-step flow of communication is:

answer

the transmittal of information from mass media to opinion leaders and then to friends.

question

After the Roth and Miller cases, determining obscenity is the responsibility of:

answer

local courts

question

Changes in 2003 in FCC regulations concerning ownership of broadcast stations:

answer

allowed companies to expand the number of radio and TV stations they could own.

question

In Near v. Minnesota, the U.S. Supreme Court ruled that the government can prevent the media from publishing or broadcasting certain types of information. TRUE OR FALSE

answer

TRUE

question

In the New York Times v. Sullivan decision, the Supreme Court held that:

answer

a public official must prove that the story was published with a reckless disregard for the truth.

question

The belief that the U.S. press should be free from government control originated with the:

answer

First Amendment

question

The Child Online Protection Act:

answer

was never implemented because the U.S. Supreme Court in 2002 said that Congress had no authority to limit Internet access.

question

The Digital Millennium Copyright Act is designed to prevent legal copying of material that is published and distributed on the Internet. TRUE OR FALSE

answer

FALSE

question

The media can invade privacy by:

answer

disclosing embarrassing personal facts. placing someone in a false light. using someone's name or likeness for commercial benefit. intruding on a person's physical or mental solitude. ALL OF THE ABOVE

question

The Pentagon Papers were prevented from ever being printed in the Washington Post and The New York Times by the U.S. Supreme Court. TRUE OR FALSE

answer

FALSE

question

The U.S. Supreme Court has held that obscenity is protected by the First Amendment. TRUE OR FALSE

answer

FALSE

question

To prove libel, someone must show that:

answer

the statement injured the person's reputation or income or caused mental anguish. the statement was communicated to a third party. people who read or saw the statement would be able to identify the person, even if that person was not actually named. the journalist or the print or broadcast organization is at fault. ALL OF THE ABOVE

question

Which of the following is not true of the concept of press shield laws?

answer

Reporters are protected by a federal shield law.

question

A "bundle" involves...

answer

...a combination of telecom services that the media can offer consumers

question

SLAPP involveer...

answer

...a Florida real estate developer who accused (and sued) two Florida newspapers of assassinating his character (libeling him) -- causing him to lose his Senate election.

question

WIPO involves...

answer

...the protection of copyrighted materials throughout the world.

question

NSL involves...

answer

...a connection with the Patriot Act which compels businesses to share personal information about their customers without a judge's order.

question

RBOC involves...

answer

....local telephone companies who also want to provide telecom services

question

A "false light" charge can involve being sued for not portraying events and people truthfully in a story. TRUE OR FALSE

answer

TRUE

question

"Fleeting expletives" are about _______ and have been ________________.

answer

...profanity uttered without warning on live television; have been allowed because disallowing them interferes with freedom of expression.

question

HUAC stands for the "House Un-American Activities Committee" which involved the President throwing communists in jail for promoting communism. TRUE OR FALSE

answer

FALSE

question

The film company Alliance requested $2,000 for a 20-minute interview with actor Brad Pitt at Cannes in 2012. This practice is called:

answer

checkbook journalism

question

An example of misrepresentation is:

answer

Noah Lehrer's quotes in his book, Imagine: How Creativity Works

question

Codes of ethics established by professional and industry groups:

answer

are voluntary and carry no penalties.

question

Disinformation is the practice of:

answer

government misleading the media to achieve its objectives with the public.

question

Immanuel Kant said that people should make decisions based on principles that they want to be universally applied. TRUE OR FALSE

answer

TRUE

question

John Stuart Mill's principle of utility supports an egalitarian society that asks everyone to work from a sense of basic respect for each other. TRUE OR FALSE

answer

FALSE

question

Situational ethics, often applied by journalists to their reporting, may at any time involve which of the following philosophical principles?

answer

Aristotle's golden mean Mill's principle of utility Rawls' veil of ignorance Judeo-Christian view of persons as ends in themselves ALL OF THE ABOVE

question

The journalistic concept of fairness is reflected in:

answer

Aristotle's golden mean.

question

The Judeo-Christian ethical principle holds that journalistic decisions should "seek the greatest happiness for the greatest number." TRUE OR FALSE

answer

FALSE

question

The media faces all of these ethical issues except:

answer

NONE OF THE ABOVE

question

The National Association of Broadcasters (NAB) code:

answer

was abolished after a decision by a federal judge that the provisions violated the First Amendment.

question

The word ethics derives from the Greek word ethos, which means:

answer

traditions that govern a culture

question

When government officials intentionally mislead the press and public, they are engaging in an act of:

answer

disinformation

question

When reporters go on free trips and/or are given free passes to entertainment events, it could result in:

answer

conflict of interest

question

Which ethical question is raised by a reporter who misrepresents the facts or creates false stories and attributes them to others?

answer

truthfulness

question

Which of the following best describes Rawls' veil of ignorance?

answer

Justice emerges when negotiating without social differentiation.

question

Which of the following is an example of "checkbook journalism"?

answer

Reporters who paid neighbors of Jaycee Lee Dugard for information about her alleged kidnappers Phillip and Nancy Garrido.

question

Which of the following is an example of unethical journalistic behavior?

answer

Jayson Blair's fabricated stories a stock columnist's providing advance information to friends journalists accepting a free trip to Disney World Joe Scarborough's donation to a political candidate. ALL OF THE ABOVE

question

Which overriding ethical question is raised when the media report that a famous person is suffering from AIDS?

answer

Is it an invasion of the person's privacy?

question

Professional ethics involves...

answer

...always protecting the media that you work for

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