COM115 FINAL EXAM – Flashcards
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Why is it important to balance free speech with ethical speech?
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It is important to balance free speech and ethical speech in order to gain the audience's trust and to be a credible speaker.
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How have the courts come to view freedom of speech in the last 20 years?
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Free speech has gained protection when the Supreme Court declared, "virtually all attempts to restrain speech in advance...unconstitutional," regardless of how hateful or disgusting the speech may seem to some
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false speech that harms someone
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Slander
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Why are "to inform" or "to persuade" ethical goals, while "to coerce" or "to manipulate" are unethical?
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"To inform" and "to persuade" are respectful and do not make the audience feel uncomfortable. "to coerce" and "to manipulate" can be considered as demeaning, coercing, and manipulating
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What requirements must be present for evidence and reasoning to be ethical?
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All information, including information that may be damaging to your case, must be presented in order for it be ethical.
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sensitivity to differences but does not mean that speakers must abandon their own convictions for those of their audience members.
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Accommodation
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What kinds of statements might be considered dishonest?
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Statements that are not backed up with credential information. If not backed up then say, "imagine that.." if that is added then it is considered ethical
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stealing words and/or ideas ex: not crediting the source during a oral presentation or paper
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Plagiarism
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What types of information, ideas, etc. should a speaker give credit for?
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Direct quotations, opinions, assertions, statistics, any non-original visual materials
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A citation spoken orally during a speech ex: the publication date and author, type of resource, and its title
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Oral citation
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the root word of ethic and ethical; term comes from the Greek rhetorician Aristotle
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Ethos
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What are the main sources of supporting material?
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personal knowledge and experience, the Internet, online databases, traditional library holdings, and interviews
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What are the six criteria for evaluating a website, and how might they be applied to various types of websites?
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accountability, accuracy, objectivity, timeliness, usability, and diversity
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How does a database differ from the internet at large, or from search engines?
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the internet can be viewed by everyone but search engines are restricted to the patrons of the libraries that subscribe to them.
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What are some of the traditional holdings available in the library?
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encyclopedias, dictionaries, atlases, almanacs, yearbooks, books of quotations, and biographical dictionaries
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What are the steps in conducting research?
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develop preliminary research, locate resources, assess the usefulness of resources, take notes, identify possible presentation aids
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What are the types of supporting material one might use in a speech? What makes each type effective?
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illustrations- attention getters, supporters your statements descriptions and explanations- avoid to much of each; descriptions must be brief and the explanations must use language that is as specific and concrete as possible definitions- use only when needed; understandable; consistent analogies- comparisons must be very similar; comparison is readily apparent statistics- reliable, authoritative, unbiased,sources; interpret accurately; understandable and memorable, round off numbers, and use visual aids to present statistics opinions- authority you cite is an expert; identify your sources; cite unbiased authorities; quote accurately; use literary quotations sparingly
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What is the difference between a description and an explanation?
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A description provides the details that allow audience members to develop mental pictures of what a speaker is talking about. An explanation is a statement that makes clear how something is done or why it exists in its present form or existed in its past form
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Definition by classification or operational definition?
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Definition by classification both places a term in the general class, group, or family to which it belongs and differentiates it from all the other members of that class. Operational definition explains how something works or what it does
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What are the two types of analogies?
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literal analogies and figurative analogies
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What are the guidelines for using statistics correctly in a speech?
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use reliable sources, use authoritative sources, use unbiased sources, interpret statistics accurately, make your statistics understandable and memorable
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What are the two types of opinions?
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the testimony of an expert authority and the testimony of an ordinary person with firsthand or eyewitness experience
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How do you determine which supporting material is best to use in your speech?
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magnitude, proximity, concreteness, variety, humor, and suitability
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What pet peeves do teachers have about ineffective introductions and conclusions?
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beginning a speech with "ok" ah.., apologizing or making excuses at the beginning of the speech for not being prepared, beginning a speech with "hello, my speech is on..." saying "in conclusion," ending a speech with "thank you," ending a speech with "are there any questions?"
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What are the main functions of an introduction?
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get the audience's attention, give the audience a reason to listen, introduce the subject, establish your credibility, and preview your main ideas
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What are the different ways to introduce a speech?
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illustrations or anecdotes, startling facts or statistics, quotations, humor, questions, references to historical events, references to recent events, personal references, references to the occasion, and references to preceding speeches
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What factors make humor effective in an introduction?
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attention getter, help relax your audience, and win their goodwill for the rest of the speech
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can prompt your listeners' mental participation in your introduction A question you ask without expecting an answer in return
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Rhetorical question
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What are the purposes of conclusions?
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to summarize the speech and provide closure
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How might a speaker provide closure to the speech?
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use verbal or nonverbal cues to signal the end of the speech and motivate the audience to respond
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What specific strategies are effective in conclusions?
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illustrations, quotations, personal references, or any of the other methods of introduction
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What are the differences between oral and written language styles?
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oral style is more personal, less formal, and more repetitive than written style
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Why are each of these differences important to a speech?
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They are important to a speech in order to make the speech sound less memorized but instead fluid
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How can a speaker use words effectively for their audience (pp. 219-221)?
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use specific, concrete words, simple words, use words correctly, and concisely
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What's the difference between connotation and denotation, and why might this matter in a speech?
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connotation of a word is not usually found in the dictionary. denotation of a word is its literal meaning, the definition you find in a dictionary
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How does a speaker adapt their language style to their listeners?
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make sure your language is understandable, appropriate, and unbiased the speaker should use Standard American English
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What are ethnic vernacular, regionalism, and jargon?
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ethnic vernacular- "spanglish" an informal combination of English and Spanish regionalism- words or phrases specific to one part of the country but rarely used in quite the same way in other places jargon- the specialized language of your profession or hobby
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What is considered unbiased language?
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Unbiased language is gender neutral
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How can a speaker create memorable word structures?
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they create arresting images, drama, figurative images, and cadences
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deviates from the ordinary, expected meanings of words, to make a description or comparison unique, vivid, and memorable
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figure of speech
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How can a speaker create drama in a speech?
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short sentences, omission, inversion, and suspension
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rhythm, can be used in a speech by using stylistic devices as repetition, parallelism, antithesis, and alliteration
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cadence
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refers to using identical grammatical patterns
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parallelism
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has two parts with parallel structures but contrasting meanings
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antithesis
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the repetition of a consonant sound several times in a phrase, clause, or sentence
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alliteration
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What tips does the book suggest for using these word structures effectively?
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use distinctive stylistic devices sparingly, use stylistic devices at strategic points in your speech, use stylistic devices to ecoonomize
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Why is effective delivery important (pp. 236-238)?
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It is important because an audience believes what it sees more than than what you say
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What is nonverbal communication, and what does that mean in the context of a speech?
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nonverbal communication is communication other than through written or spoken language that creates meaning for someone
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What is nonverbal expectancy theory?
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People have certain expectations as to how you should communicate
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rarely done well enough to be interesting; provides insurance against forgetting the speech
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manuscript speaking
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sound stiff, stilted, and over rehearsed; advantage of allowing you to have maximum eye contact
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memorized speaking
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"thinking on your feet" or "speaking off the cuff" advantage is that you can speak informally, maintaining direct eye contact with the audience
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impromptu speaking
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speak from a written or memorized general outline, but you do not have the exact wording in front of you or in memory advantage is the style is conversational
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extemporaneous speaking
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What should an impromptu speaker do in order to be effective?
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consider your audience, be brief, organize, speak honestly, but with reserve from personal experience and knowledge, and be cautious
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What are the stages of developing an extemporaneous speech?
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early rehearsal, later rehearsal, and final rehearsal
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What type of speaking is expected in COM 115?
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extemporaneous speaking
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What are the main characteristics of effective delivery?
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eye contact, use appropriate gestures, move meaningfully, maintain an appropriate posture, use facial expressions to communicate emotion, use your voice both to be understood and to maintain interest, and ensure that your personal appearance is appropriate
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the process of producing speech sounds clearly and distinctly
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articulation
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a consistent style of pronouncing words that is common to an ethnic group or geographic region such as the South, New England, or the upper Midwest
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dialect
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concerns the degree to which sounds conform to those assigned to words in standard English
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pronunciation
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is how high or low your voice sounds
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pitch
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how fast you talk
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rate
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also known as effective timing
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pauses
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How should a speaker adapt their delivery to different kinds of audiences?
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avoid an ethnocentric mind-set, consider using a less dramatic style for predominantly high-context listeners, consult with other speakers who have presented to your audience, monitor your level of immediacy with your audience, monitor the intensity of your expression of emotion and know the code
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What are some tips the books suggests for rehearsing a speech?
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finish drafting your speech outline at least two days before your speech performance, before you prepare the speaking notes you will use in front of your audience. rehearse your speech aloud, time your speech, prepare your speaking notes, rehearse your speech standing up, present your speech to someone else so you can practice eye contact, make a video, rehearse using all presentation aids, finals rehearsals should re-create the speaking situation you will face, and practice good delivery skills
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How does a speaker respond to questions?
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prepare, repeat or rephrase the question, stay on message, respond to the entire audience, ask yourself the question first, listen nonjudgmental, neutralize hostile questions, when you don't know admit it, be brief, use organizational signposts, and indicate when the Q ; A period is concluding
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In what circumstances might a speaker want to reinforce rather than change beliefs, values, or attitudes? Which of these are most stable? Which are easiest to change? What is the relationship between these three and behavior?
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A speaker would want to reinforce instead of change if the audience had the same views that the speaker was talking about. values are the hardest to change attitude is the easiest to change
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Aristotle believed that in order to be credible, a public speaker should be ethical, possess good character, have common sense, and be concerned for the well-being of the audience
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ethos
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an emotional appeal
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pathos
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"the word" Aristotle used this term to refer to the rational, logical arguments that a speaker uses to persuade someone
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logos
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this theory is a simple idea that offers an explanation of how people are persuaded to do something or think about something
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ELM elaboration likelihood model of persuasion.
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what are the direct and indirect routes of persuasion?
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Direct route of persuasion- when you elaborate, using logos Indirect route of persuasion- when you do not elaborate, you simply develop an overall impression of what the speaker says and how the speaker says it
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How can cognitive dissonance motivate listeners?
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according to the theory, when you are presented with information inconsistent with your current attitudes, beliefs, values, or behavior, you become aware that you have a problem, you experience a kind of discomfort
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What are some other ways to motivate listeners?
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use cognitive dissonance, listeners' needs, positive motivation, negative motivation
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How do listeners cope with dissonance?
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listeners may discredit the source, may reinterpret the message, may seek new information, may stop listening, and may change their attitudes, beliefs, values, or behavior
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What are Maslow's levels of motivational needs?
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physiological needs, safety needs, social needs, self-esteem needs, and self-actualization needs
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How can a speaker motive positively? Negatively?
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positive- emphasize positive values, emphasize benefits, not just features negative- strong threat to a loved one, more competent, trustworthy, or respected the speaker the greater the likelihood that an appeal to fear will be successful
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What are the steps in developing a persuasive speech?
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consider the audience, select and narrow your persuasive topic, determine your persuasive purpose, develop your central idea and main ideas, gather supporting material, organize your persuasive speech, and rehearse and deliver your speech
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suggests that when listeners are confronted with a persuasive message, their responses fall into one of three categories 1. a latitude of acceptance, in which they generally agree with the speaker 2. a latitude of rejection, in which they disagree with the speaker 3. a latitude of non commitment, in which they are not yet committed either to agree or to disagree- they are not sure how to respond
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social judgement theory
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focuses on whether something is true or false or on whether it did or did not happen
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proposition of fact
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a statement that calls for the listener to judge the worth or importance of something
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proposition of value
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advocates a specific action- changing a policy, procedure, or behavior
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proposition of policy
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the audience's perception of a speaker's competence, trustworthiness, and dynamism
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credibility
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What are the elements of credibility, and what phases does a speaker's credibility go through?
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competence, trustworthiness, dynamism phases- initial, derived, terminal
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reasoning that arrives at a general conclusion from specific instances or exampless
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inductive reasoning
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reasoning from a general statement or principle to reach a specific conclusion
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deductive reasoning
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How can you test the validity of inductive reasoning?
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are there enough specific instances to support the conclusion? are the specific instances typical? are the instances recent?
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What is reasoning by analogy?
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a special type of inductive reasoning, compares one thing, person, or process with another to predict how something will perform and respond
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What is a syllogism, and what are its parts?
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is a way of organizing an argument into three elements: a major premise, a minor premise, and a conclusion
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What is causal reasoning?
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when you reason by cause, you relate two or more events in such a way as to conclude that one or more of the events caused the others
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What are specific ways in which a speaker can adapt to a culturally diverse audience? What kinds of evidence might a speaker use?
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establish a personal relationship before debating issues, use a deductive pattern of reasoning rather than an inductive pattern Evidence a speaker could use are facts, examples, opinions, and statistics
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What are the criteria we can use to judge whether evidence is effective (could you apply those criteria if asked)?
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use credible evidence, use new evidence, use specific evidence, use evidence to tell a story, and use evidence appropriate to a diverse audience
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What is a fallacy, and what are the common fallacies addressed in the book (could you recognize them)?
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a false reasoning that occurs when someone attempts to persuade without adequate evidence or with arguments that are irrelevant or inappropriate
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What is the role of emotion in persuasion, and what specific strategies can a speaker use to employ emotion in persuasion?
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in order to persuade you must make the listener use their hearts use concrete examples that help your listeners visualize what you describe, use emotion-arousing words, use nonverbal behavior to communicate your emotional response, use visual images to evoke emotions, use appropriate metaphors and similes, use appropriate fear appeals, consider using appeals to several emotions, and tap audience members' beliefs in shared myths
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"it does not follow"
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non sequitur
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What are some of the ethical concerns that might arise in the use of emotion?
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making false claims, misusing evidence to arouse emotions, or relying only on emotions without offering evidence to support a conclusion violates ethical standards of effective public speaking
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What are appropriate strategies for receptive, neutral, and unreceptive audiences?
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receptive- identify your audience, clearly state your speaking objective, tell your audience exactly what you want them to do, ask listeners for an immediate show of support, use emotional appeals effectively, and make it easy for your listeners to act neutral- capture your listeners' attention early in your speech, refer to beliefs that many listeners share, relate your topic not only to your listeners but also to their families, friends, and loved ones, be realistic about what you can accomplish unreceptive- don't announce immediately that you plan to change their minds, begin your speech by noting areas of agreement before you discuss areas of disagreement, don't expect a major shift in attitude from a hostile audience, acknowledge the opposing points of view that members of your audience may hold, establish your credibility, consider making understanding rather than advocacy your goal
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What are the main strategies for organizing persuasive speeches?
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problem-solution refutation cause and effect motivated sequence