COM 135 CHP 13, 4

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teach others new information
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In a speech with the general purpose “to inform,” a speaker’s goal is to
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to maintain interest
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When a speaker shows the audience that the information presented will affect them directly, he/she is fulfilling which goal of information speaking?
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procedures.
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An informative speech that discusses how something works, or describes a process with a particular outcome, is a speech about
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chronologica
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An informative speech about an event typically follows this pattern of organization
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clarity.
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To express your ideas so that the intended message is accurately understood by the audience is known as
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analogies.
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This term means comparisons and is usually good for giving listeners the big picture before going into great detail:
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She used the principle of speaking with clarity.
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In her speech about small pox, Jessica previewed her ideas in the introduction, summarized key points throughout the speech, and provided a visual outline on an overhead. What public speaking principle did Jessica apply?
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conflict, action, suspense
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An effective way to keep an audience’s attention is to tell a story. According to your text, what are three elements that make a good story?
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build in redundancy
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Sheena presented her informative speech on the life of Marie Curie. She had decided to cover Curie’s early life and marriage, her scientific achievements despite the prejudice against her as a woman, and finally, the importance of Curie’s discoveries on our lives today. She concluded her introduction by previewing all the main points, then used an internal summary as a transition to each of the main ideas. In her conclusion, she summarized her main ideas, emphasizing the importance of Marie Curie’s life. What strategy to enhance audience recall was Sheena using?
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reinforcing key ideas nonverbally
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When Kiko reviewed the main points in her informative speech, she slowed down her rate of speech, decreased her volume, made sure to articulate each word clearly, and paused between each point. What technique of enhancing audience recall did Kiko effectively employ?
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demographics.
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Information such as age, race, gender, education, and religious views are part of
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ask open-ended and closed-ended questions on a survey.
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To gather formal information about audience members’ attitudes, beliefs, and values, you can
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common ground.
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In discovering that the audience members have similar cultural characteristics, are about the same age, and have relatively the same education level—although they don’t have the same socioeconomic background—the speaker is trying to discover
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audience adaptation.
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A good speaker should ethically use the information gathered in an audience analysis so that the message will be clearly understood by them. According to your text, this process is called
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the attitude that one’s own cultural approach is superior to those from other cultures
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What is ethnocentrism?
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ethnicity.
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That portion of a person’s background that relates to a national or religious heritage is known as
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high-context; low-context
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Audience members who place more importance on nonverbal than verbal messages from a speaker might be from _____ cultures, whereas those placing more emphasis on what was said than the nonverbal messages might be from _____ cultures.
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socioeconomic status
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As defined by your text, analyzing the audience’s income, occupation, and education refers to
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people with more education usually have a larger vocabulary.
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It is important to know the approximate education level of your audience because
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target audience
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A segment of your audience that you most want to address or influence is the

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