college marketing true false and multiple choice

internal search w
occurs when consumers scan their memory for previous experiences with products or brands
consideration set
the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is
motivation
is the energizing force that stimulates behavior to satisfy a need
perceived risk
the anxiety felt because the consumer cannot anticipate the outcomes of purchase, but believes there may be a negative consequence which is
you see marketing every day
true
non profit businesses conduct marketing activities
true
a marketing mix is the blending of three elements
false
marketing can not be successful for a low-quality product
false
marketing
An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
place
the ability to buy soda from a vending machine demonstrates the place aspect of the marketing mix
prospective customers include
all of the above
the text explains that the two central concerns of marketing are
discovering and satisfying needs
target market
sound and cinema is a company that will turn an ordinary basement into a home theater. it advertises in publications that are mailed to homeowners in subdivisions in which the least expensive home cost 775,000. these homeowners are the target market for sound and cinema
marketing mix
a marketing mangers controllable factors-product price promotion and place
product
the owners of old school brand authentic antique foods researched civil war records to come up with recipes used in the old fashioned cookies the company produces and markets. this statement deals with which part of the marketing mix
marketing concept
in the 1960s, Pillsbury defined as ” we are the business satisfying needs and wants to customers.” this is a brief statement of what has come to be known as the marketing concept
all the above
do politicians, nonprofit organizations, and major corps. use marketing?
all the above
which of the following items are likely marketed
ultimate consumers
the people who use the goods and services purchased for a household
organizational buyers
manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale
following eras in correct order
production era, sales era, marketing dept era, consumer era
4 ps are
place, product, promotion, price
when marty attened his first statistics class, he realizes that he ought to buy a calculator or else he would be iunable to do assignments. in which stage of the consumers purchase decisions process was marty when he made this realization
problems recognition
Keisha is in the process of buying a new car appropritate to her role as the newest vice president at her company. she was overheard telling a co-worker. “the Volvo has reclining bucket seats, but the Cadillac has front and back stereo speakers.”
alternative evaluation
bertween classes. many college students stop at conveniently locataed snak shak for their favorite candy bar and soft drink. their choices are generally made wuicjly and with little or no effort to consider alternative product offerings. the college students are involved in
extended problem solving
hierarchy of needs in order
physiological, safety, social needs, personal, self actualization
self concept
is the way ppl see themselves and the way they believe others see them
more magazibes us a new publiciation designed to appeal to women over the age of 40. demand for such magazines is an example of how changing demographic characteristics impact the marketing environment
demographics
the most recent esitimates indicate that the population of the world is
growing
remote suburbs are called
exerbs
the owner of your local kfc franchise has had a good year with rising renenues and reduced operating coosts that resulted ina personal income of roughly 100,000. approximately one third of the was taken for local, state and federal income taxes, and another third went to pay for mortgage, car payments, food, clothing, and other necessities. the remaining third is called
discretionary income
income is the total amount of money made in one year by a person, household or family unit
gross income
a form of competition in which every company has a similar product
pure compeitions
is the form of competition where just a few companies control the majority of industry sales
oligopoly
the form of compeition when only one firm sells the product
monopoly
when an industry attempts to police itself rather than relying on government controls, this action is called
self regulation
the blended family is one
1 person and another who are previously married
ethics serve as guidelines on how to act rightly and justly when faced with moral dilemmas
all the above
which of the following activites is the least objectionable from the standpoint of ethics
running ads that point out the weaknesses of competitive products
a study of marketing can
do all the above
which of the following would be the best target market for tickets to the home game of the dallas cowboys pro football team
people in the dallas area with an interest in pro football
over the past 30 years in the us the attitudes of men and women have changed. which of the following factors have contributed to this shift in attitudes
development of products that reflect particular needs of each gender.