college marketing true false and multiple choice – Flashcards
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internal search w
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occurs when consumers scan their memory for previous experiences with products or brands
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consideration set
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the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is
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motivation
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is the energizing force that stimulates behavior to satisfy a need
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perceived risk
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the anxiety felt because the consumer cannot anticipate the outcomes of purchase, but believes there may be a negative consequence which is
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you see marketing every day
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true
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non profit businesses conduct marketing activities
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true
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a marketing mix is the blending of three elements
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false
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marketing can not be successful for a low-quality product
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false
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marketing
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An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
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place
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the ability to buy soda from a vending machine demonstrates the place aspect of the marketing mix
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prospective customers include
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all of the above
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the text explains that the two central concerns of marketing are
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discovering and satisfying needs
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target market
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sound and cinema is a company that will turn an ordinary basement into a home theater. it advertises in publications that are mailed to homeowners in subdivisions in which the least expensive home cost 775,000. these homeowners are the target market for sound and cinema
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marketing mix
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a marketing mangers controllable factors-product price promotion and place
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product
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the owners of old school brand authentic antique foods researched civil war records to come up with recipes used in the old fashioned cookies the company produces and markets. this statement deals with which part of the marketing mix
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marketing concept
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in the 1960s, Pillsbury defined as " we are the business satisfying needs and wants to customers." this is a brief statement of what has come to be known as the marketing concept
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all the above
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do politicians, nonprofit organizations, and major corps. use marketing?
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all the above
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which of the following items are likely marketed
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ultimate consumers
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the people who use the goods and services purchased for a household
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organizational buyers
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manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale
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following eras in correct order
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production era, sales era, marketing dept era, consumer era
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4 ps are
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place, product, promotion, price
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when marty attened his first statistics class, he realizes that he ought to buy a calculator or else he would be iunable to do assignments. in which stage of the consumers purchase decisions process was marty when he made this realization
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problems recognition
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Keisha is in the process of buying a new car appropritate to her role as the newest vice president at her company. she was overheard telling a co-worker. "the Volvo has reclining bucket seats, but the Cadillac has front and back stereo speakers."
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alternative evaluation
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bertween classes. many college students stop at conveniently locataed snak shak for their favorite candy bar and soft drink. their choices are generally made wuicjly and with little or no effort to consider alternative product offerings. the college students are involved in
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extended problem solving
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hierarchy of needs in order
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physiological, safety, social needs, personal, self actualization
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self concept
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is the way ppl see themselves and the way they believe others see them
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more magazibes us a new publiciation designed to appeal to women over the age of 40. demand for such magazines is an example of how changing demographic characteristics impact the marketing environment
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demographics
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the most recent esitimates indicate that the population of the world is
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growing
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remote suburbs are called
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exerbs
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the owner of your local kfc franchise has had a good year with rising renenues and reduced operating coosts that resulted ina personal income of roughly 100,000. approximately one third of the was taken for local, state and federal income taxes, and another third went to pay for mortgage, car payments, food, clothing, and other necessities. the remaining third is called
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discretionary income
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income is the total amount of money made in one year by a person, household or family unit
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gross income
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a form of competition in which every company has a similar product
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pure compeitions
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is the form of competition where just a few companies control the majority of industry sales
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oligopoly
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the form of compeition when only one firm sells the product
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monopoly
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when an industry attempts to police itself rather than relying on government controls, this action is called
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self regulation
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the blended family is one
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1 person and another who are previously married
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ethics serve as guidelines on how to act rightly and justly when faced with moral dilemmas
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all the above
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which of the following activites is the least objectionable from the standpoint of ethics
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running ads that point out the weaknesses of competitive products
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a study of marketing can
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do all the above
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which of the following would be the best target market for tickets to the home game of the dallas cowboys pro football team
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people in the dallas area with an interest in pro football
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over the past 30 years in the us the attitudes of men and women have changed. which of the following factors have contributed to this shift in attitudes
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development of products that reflect particular needs of each gender.
