CMST Chpt 13 – Flashcards

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Your textbook states that to make statistics concrete you should avoid using statistical comparisons
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False
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"She walks as graceful as a cat" is an example of an:
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Simile
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Any humorous comment, joke, story or quotation that grabs attention is appropriate for a speech
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True
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Believing something to be true just because everyone else believes it to be true is the essence of
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Ad populum fallacy
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In evaluating the quality of evidence, validity means the same as consistency of evidence
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False
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Effective oral style fulfills all of the following criteria except
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Substance
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Proving that there is a correlation between two events is the same thing as proving one of the events causes the other
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False
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A stylistic device that uses opposites to create an impact is
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Antithesis
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A consistent relationship between two variables is a
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Correlation
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A single study is sufficient to draw a general conclusion
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False
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"Our state legislature passed an open-carry law making access to guns more accessible and visible in public. As a consequence, violent crime in our state has dropped significantly." This is an example of which of the following fallacies
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Correlation as causation
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To use statistics effectively in a speech
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Make statistics concrete
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Tips for appropriate and competent use of examples in a speech include
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Both a and b
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In evaluating the quality of evidence, validity means the same as accuracy
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True
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There are virtually no differences between oral and written style. That is, a speech is essentially an essay read allowed to an audience
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False
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A competent conclusion to a speech includes all of he following requirements except
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Apology for running overtime
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Clarity of style comes from a simple, concise use of language
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True
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The words a speaker chooses to express his/her thoughts and the ways he/she uses language to bring his/her thoughts to life for an audience is the speaker's
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Style
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Inadequate sample, self-selected sample, testimonials, correlation mistaken for causation and false analogies are examples of fallacies that fail the test of
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sufficiency
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The _______ Of evidence used to support claims is determined by its validity and reliability
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Credibility
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Effective ways to gain attention in the introduction to your speech include
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Begin with a clever notation
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Which of the following are guidelines for using humor competently
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All of the above
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Which of the following is/are guidelines for using a humorous appeal to gain the audiences attention
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All of the above
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Which of the following is an example of alliteration?
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"His speeches are full of bluster, bloviation, bombast, and blather"
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Your latest issue of people magazine includes a survey of readers on jealousy. You are asked to mail in your responses, and 19,000 responses are received. The results appear in the next issue. The results cannot validly be generalized to a population beyond the readership of cosmo because
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The sample is self selected
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Ways to gain and maintain attention during your speech include which of the following
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Both a and d
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an ad hominem fallacy is
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Both a and d
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Research shows that highly unpleasant stimuli is usually uninteresting to an audience and thus not effective as an attention strategy
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False
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Antithesis is the repetition of the same sound, usually a consonant sound, starting several words in a sentence
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False
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"A staggering total of 22,304 readers of sports today magazine filled out a survey and sent it to the magazine that included the question, "Should Pete Rose be voted into the baseball hall of fame?' A resounding 69% said No! Based on these results, Rose should never be inducted into the hall of fame." This example includes which of the following fallacies?
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Both Ad populum and Self-Selected sample
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A metaphor is an explicit comparison of two seemingly dissimilar things using the words "like" or "as"
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False
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During the 2008 presidential election, when candidate John McCain stated "Homeowners are innocent bystanders in a drive by shooting by wall street and Washington," he was using a
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Metaphor
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"Preparation, practice, perspective, and performance avoidance are the four P's for coping with speech anxiety" is an example of
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Alliteration
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Attention is always the first requirement of the introduction
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True
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Use rhetorical questions as an attention-getting device in the introduction to your speech
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is effective if they are meaningful questions
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Requirements for a competent introduction include which of the following?
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Gain attention Establish the significance of your topic for the audience
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In the bonfire of the vanities, Tom Wolfe wrote "All at once he was alone in this noisy hive with no place to roost." This quote is an example of
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mixed metaphor
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In general the time you devote to your conclusion should constitute about 25% of your total speech
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False
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In evaluating evidence, reliability means consistency
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True
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"He had a face like a doormat, trampled and dirty" is an example of
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Similie
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A complete citation of the source of your information
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Can add credibility to your argument if the sources is perceived as qualified by the audience Includes at a minimum the name of the source, the title or expertise of the source, and the specific publication and date in which the evidence is found
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A clear style, or clarity
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comes from a concise, simple style
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Drawing a conclusion based on too few unrepresentative samples is called a hasty generalization
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True
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Intensity is
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concentrated stimuli
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Ways to use examples appropriately and effectively include
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Make sure the examples are relevant to the point being made Examples should be vivid
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Correlations are sufficient to claim probable causation
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False
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A clear style is the same thing as a simplistic style
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False
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The oral ad the written word have distinct differences that should be considered when speaking to an audience. Which is true about the oral style?
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Oral style usually uses simpler sentences than written style Oral style is highly interactive, written style is not
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A complete citation of a source of your information includes, as minimum, the
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Name of the source The date of the publication in which the evidence can be found The specific title or expertise of the source, if not obvious The specific publication in which the evidence can be found
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In determining the quality of evidence, reliability means accuracy
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False
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Surveys using a self-selected sample
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Are unrepresentative Attracts partisan respondents
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A speaker should use a rhetorical question to get verbal feedback from an audience
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False
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Suggestions for making your speech more vivid include
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Incorporating figures of speech such as metaphors and similes Try to create rhythm to your delivery by using a similar arrangement of words, phrases or sentences
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"He looked like a deer with head lice" is an example of
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mixed metaphor
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The ad hominem fallacy and the ad populum fallacy fail the test of
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Relevance
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Any kind of startling statement of behavior that grabs the attention of an audience is appropriate for a speech
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False
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The conclusion to your speech should be approximately _____ of your total speech
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5%
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In his inaugural address, John F. Kennedy stated "Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe to assure the survival and the success of liberty" This quotation from Kennedy is an example of
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Parallelism
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The margin of error is a measure of the degree of sampling error accounted for by the imperfections in a sample selected for surveys and polls
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True
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"It is difficult to tell whether this is the beginning of the end or the end of the beginning of this war" is an example of
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Antithesis
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Unpleasant, intense examples used to arouse audience interests are always inappropriate and should be avoided
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False
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A memorable conclusion to a speech should
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Use attention strategies much as they are use in the introduction of a speech
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Fredricka states in her speech that "35% of the worlds children live in poverty." As credible support for her claim that poverty is a serious global catastrophe, this statistic as cited
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Could be out of date, since no date is provided Has no credible source for the statistic
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Testimony cited on the internet is usually reliable and credible evidence
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False
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Samuel Johnson wrote "Integrity without knowledge is weak and useless, and knowledge without integrity is dangerous and dreadful." This quotation from Johnson is an example of
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Antithesis
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Your style as a speaker
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Reveals an identity Is composed of the words you choose to express your thoughts Is the ways you use language to bring your thoughts to life for an audience
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The credibility of evidence used to support claims is determined by its
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Reliability Validity Warrants
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When citing testimony from an expert as supporting material for a claim made in a speech, a complete citation should include
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The name of the expert The experts specific title or expertise The publication in which the experts statement appears
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Basic a claim on popular opinion is called
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None
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According to Rothwell, requirements for a competent introduction include which of the following
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Make specific purpose Gain attention Establish the significance of your topic for the audience Preview the main points
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In a speech to his colleagues celebrating winning a prestigious award, Sam stated "We bagged the baldridge award because our brainy, beautiful business people are the best" Sam was using which is the following
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alliteration
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Supporting materials for speeches accomplish which of the following purposes
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Support claims Amplify ideas Clarify points
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Which of the following is not an attention-getting strategy
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Captivating appeal
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A memorable conclusion to speech should
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use the attention strategies much as they are used in the introduction to a speech
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Credibility of a statistic used to support a claim in a speech is enhanced by
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Citing a credible source for the statistic Citing a source for the statistic that is objective Citing a source for the statistic that has a history of accuracy
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Purposes of supporting materials include
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Clarify points Create impact Support claims Gain interest
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You are asked to accept a claim by a speaker because a huge majority of the 1,000 individuals randomly chosen in a national survey supported the speakers claim. The speaker has committed a fallacy called
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Ad populum
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All of the following can be validly claimed when comparing oral and written styles of communicating except
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They have no differences, a speech and an essay read to an audience are the same
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A claim that personal attack to avoid the message is
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Ad hominem
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Hypothetical examples are more effective than real examples for making points in a speech
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False
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Implied comparison of two seemingly dissimilar things is a
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Metaphor Simile
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All of the following statements are true about intensity except
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It is appropriate only when using highly pleasant stimuli
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As a speaker you can create credibility primarily
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Revealing that you have expertise relevant to the purpose statement Developing your purpose with supporting materials
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Suggestions for using statistics appropriately in your speech include all of the following except
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Never use a statistic alone, always stack statistics for maximum impact
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"My old neighbor was french and he was very rude. Thus French people are rude." This is
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A hasty generalization
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Oral and written style are virtually the same, so writing your speech word for word and reading it to your audience is an effective way to present a speech
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False
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"Tomorrow we begin our quest, tomorrow we embark on a new adventure, tomorrow we grab for the golden ring" is an example of
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Parallelism
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A personal attack is the same thing as an ad hominem fallacy
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False
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Statistics can be used to
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Provide magnitude Allow comparisons Can be manipulated
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Whenever Jacob shaves his beard and gets a haircut, he is successful when asking a woman for a date. Whenever he doesn't shave and get a haircut, he is unsuccessful. Clearly, a shave and a haircut product a successful dating life. This is a
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Correlation mistaken for causation
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Your text recommends that you gain and maintain attention through
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Novel appeals Startling appeals Vital appeals Intensity
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When the outrageous, shocking, graphic, and gruesome event galvanizes our attention and distorts our perception of the facts, this is called the vividness effect
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True
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"A hypnotic horror that hounded them to hell" is an example of
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Alliteration
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Rothwell recommends all of the following primary criteria, or standards, in evaluating reasoning and evidence except
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Intensity
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An effective speaking style should include which of the following
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Clarity of language Precise use of words
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When used appropriately, humor is an effective way to gain attention
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True
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Ways to gain attention in the introduction to your speech include all of the following except
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Beginning with a direct statement such as "My topic is"
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