The Credit card facility posed a high risk due to overspending and only 30% of users being able to repay monthly. Stakeholders' differing values and priorities hindered efforts to avoid financial crackdown and strengthen banking. Citibank's laying off of staff to reduce operational costs resulted in a negative image, while outsourcing information to India increased fraud cases and caused significant loss. The closure of co-branded Mastered accounts, including Shell and Citing, was necessary to avoid piling up losses from the credit card business, resulting in a downfall of share prices. Citibank's use of scenario analysis instead of a single solution caused further issues. Additionally, Citibank suffered financial losses and asset impairment.Citreous faced several challenges, including severe liquidity problems that resulted in losses of approximately $30 billion. To address underperforming stock, the bank decided to reduce its numbe
...r of employees, leading to significant job cuts. Additionally, Citreous faced a loss of credibility due to its substantial losses and write-downs, which caused stakeholders to fear the bank's collapse. The bank also relied heavily on credit rating agencies for reports and recommendations, risking the reliability of its credit ratings. Another issue was the reliance on shadow banking systems, such as hedge funds and Structured Investment Vehicles (Siva), which provided corporate financing services like traditional banks. Citibank's downfall began with the closure of its consumer banking division and loss of interest in its international presence. The bank failed to pass the Federal Reserve's annual stress test, leading to further challenges.According to the Fed, Citibank's capital planning practices in 2014 displayed multiple inadequacies, and these were due to flawed processes rather than a flawed business model. The solution to address
these concerns would be for Citibank to implement a methodology that allows for repayment of funds, opportunities in emerging markets, and a refined hiring and layoff procedure. These strategies should be comprehensive and encompass all interrelated constraints.
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