CIS Chapter 13
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Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?
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Digital Darwinism
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Which of the following produces an improved product, customers are eager to buy, such as a faster car or larger hard drive?
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Sustaining Technology
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Which of the following represents a form of disruptive technology?
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All of these are included
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Which of the following is a challenge of sustaining technology?
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Provides a product that does not meet existing customers' future needs
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The Innovator's Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers, partners, and stakeholders.
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Disruptive technologies
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Which of the following began as an essential emergency military communications system operated by the U.S. Department of Defense Advanced Research Project Agency (DARPA)?
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Internet
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Which of the following terms could you use synonymously when referring to the web?
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URL, domain name
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Which of the following is not a reason for the explosive growth of the WWW?
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Digital darwinism
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Which term describes the WWW during its first few years of operation between 1991 and 2003?
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Web 1.0
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What is the difference between ecommerce and ebusiness?
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Ecommerce is buying and selling of goods or service online. Ebusiness includes ecommerce and all activities related to internal and external business operations
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What is the Internet protocol web browsers use to request and display web pages using universal resource locators?
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Hypertext transport protocol (HTTP)
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What allows users to access the WWW?
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Web browser
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Which of the following are types of web browsers?
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Internet Explorer and Mozilla's Firefox
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What caused Polaroid to go bankrupt?
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One-hour film processing and digital cameras stole its market share
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Many social media sites today allow you to customize your web address, for example, www.facebook.com/Womenwithdrive. What is an alternate name for a web address such as www.apple.com?
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Universal resource locator
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Many industries have been forced to change due to technology advances. Which of the below industries has felt the lowest amount of economic impact from ebusiness?
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Waste or recycling industry
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Universities were among some of the first users of the Internet. What was the Internet first called?
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ARPANET
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What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?
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Information richness
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What measures the number of people a firm can communicate with all over the world?
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Information reach
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What is the ability of an organization to tailor its products or services to the customers' specifications?
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Mass customization
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Which of the below would not be considered a company operating in the long tail of a typical sales curve?
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Walmart
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M&M's offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M's ebusiness strategy?
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Mass customization
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Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?
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Personalization
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Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?
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Personalization
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Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nike's ebusiness strategy?
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Mass customization
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What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?
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Reintermediation
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When evaluating the business value of disintermediation, the more ____________ that are cut from the distribution chain, the lower the product price.
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intermediaries
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What type of mediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness?
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Cybermediation
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A company can reduce its costs by using ebusiness to change its business processes. Which of the following does not represent an example of how a company can reduce its costs through ebusiness?
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Researching products to find the lowest price and visiting the store to purchase the item.
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What is the exact pattern of a consumer's navigation through a site?
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Clickstream data
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What is the best way to measure a company's ebusiness success?
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All of these
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Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?
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Viral marketing
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What does digital Darwinism imply?
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Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
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Which of the following is an example of a disruptive technology?
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All of these
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Which of the following is an example of a sustaining technology?
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Porsche's faster car
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Which of the following is a reason for the growth of the World Wide Web?
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All of these.
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What is information richness?
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The depth and breadth of details contained in a piece of textual, graphic, audio, or video information.
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What is information reach?
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Measures the number of people a firm can communicate with all over the world
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What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together?
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Intermediaries
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What occurs when a business sells directly to the customer online and cuts out the middle man?
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Disintermediation
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What occurs when steps are added to the value chain as new players find ways to add value to the business process?
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Reintermediation
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What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank?
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Cybermediation
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Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities. What is that small file called?
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Cookie
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What is the name for a small ad on one website that advertises the products and services of another business, usually another dot-com business?
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Banner ad
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All of the following are types of website visitors except:
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Usability visitor
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What category of website metrics does stickiness, or visit duration time, belong to?
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Visit metric
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Which type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages?
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Hit metric
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What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?
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Personalization
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What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?
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Paradigm shift
