Chapter 3 Answers

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Formal research methods are generally required for what type of business documents?
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Long reports and complex business problems
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Stephanie is preparing a market analysis for her business plan. For firsthand information she should
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conduct interviews and surveys or organize a focus group
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How should the following be classified? Liana called ReliaCare she also requested a new bid for health insurance premiums.
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Fused or run-on sentence
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Effective paragraphs
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all choices are correct
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Which of the following business messages would use the direct strategy?
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An e-mail to your staff reminding them of the upcoming all-staff meeting
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Which of the following sentences is most effective in de-emphasizing the bad news?
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Although cash refunds are not offered, you can exchange resalable merchandise
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What kind of sentences contains two independent clauses?
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compound sentence
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Yosevin began his memo with background information and explanations before announcing a reduction in health insurance coverage. The strategy Yosevin used is called
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indirect
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Which of the following is an advantage of the indirect strategy?
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Respects the feelings of the audience
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Paragraphs are coherent when
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ideas are linked; that is, one idea leads logically to the next
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When should passive voice be used in business writing?
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When you want to de-emphasize negative news
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Which of the following contains no sentence faults?
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HealthNet’s coverage is extensive, and the rates are fair
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Writer’s block can best be defined as
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an inability to produce a first draft because of poor preparation
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What is the recommended maximum number of words for a sentence?
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20
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How should the following be classified? Railcar increased insurance premiums by 28 percent for our next fiscal year, that is why we are seeking new insurance bids
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Comma splice
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The direct strategy would be most appropriate when
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expecting the audience to be pleased, mildly interested, or neutral
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What is a comma splice?
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Two independent clauses joined by a comma without a conjunction
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Transitional expressions such as next, first, and finally are useful to show
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time association
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Most writers can compose their business messages more effectively if they
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have a quiet environment in which to concentrate
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When brainstorming to generate ideas, you should
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record ideas without judging them
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Matthew must develop a proposal for his supervisor that will describe the cost savings for an automated call center. Where should he begin?
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Researching the proposal
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To emphasize an idea through style, place it
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in a simple sentence
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Which formal research source is best to obtain firsthand information?
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Interviews
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Which of the following message openings is the most direct opening for an e-mail message announcing a new telecommuting plan?
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Our new telecommuting program will begin on August 1.
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Which of the following kinds of business messages typically use the indirect strategy?
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Sensitive messages
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As interns in human resource management, Brad and his team are administering a professionally developed employee questionnaire to collect information on workplace violence.
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firsthand information
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Which of the following is a simple sentence?
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HMO and PPO insurance plans offer additional cost savings
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Which of the following is a formal research method?
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Organizing a focus group
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Organizing your ideas into an outline is especially important when you are
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developing a complex project
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What is a sentence fragment?
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A broken-off part of a complex sentence
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Which of the following is an advantage of the direct strategy?
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Saves the reader time
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What do most writers use as the first sentence in a paragraph?
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Topic sentence
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What kind of sentence contains at least two independent clauses and a dependent clause?
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Compound-complex sentence
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Which of the following sentences uses modifiers correctly?
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To take advantage of the discounted pricing, place your order immediately
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You will create clear, readable message if you
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group similar items together and emphasize important ideas
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Which of the following uses only active voice in a complete sentence?
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A few unhappy customers criticized the company’s rigid return policy
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Organizing data includes two processes. These processes are
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grouping and strategizing
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Many routine writing tasks such as composing e-mail message or informational reports require that you collect information informally by
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looking in the files
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Ahna is sending a persuasive memo to her staff asking them to participate in the new wellness program. Which of the following sources would be most appropriate to help
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Questionnaires and surveys of employees
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When you expect a reader of your message to be uninterested, unwilling, displeased, or hostile, you should
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explain all background information first
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What kind of sentence contains an independent clause and a dependent clause?
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complex sentence
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What is a run-on sentence?
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Two independent clauses run together without punctuation or a conjunction
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What kind of sentence contains only one independent clause?
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simple sentence
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Which of the following uses parallel structure?
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Big business demands superior forecasting, reporting, and analyzing
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Quality Building Materials Inc. has developed a new whole-house weather blanket. Best research method…
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scientifici experiment that presents price choices with controlled variables
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Active-voice sentences
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place the subject of the sentence as the doer of the action
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Before composing a business document, you should gather information that will answer which of these questions?
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What is the receiver to do?
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According to communication experts, what is the greatest failing of business writers?
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poor organization
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To emphasize an idea through mechanics, place it in
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any of these techniques would emphasize the idea
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Paragraphs should
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contain eight or fewer printed lines

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