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Chapter 19 Cards Answers

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1. Social media are
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online media where users submit news, photos and videos
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2. Sites w/ interacting users, e.g., Facebook, Twitter,LinkedIn, YouTube, are referred to as a(n)
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social network
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3. A publicly accessible personal journal and online forum for individual or an organization is a
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blog
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4. A website with content created and edited by an ongoing collaboration of end users is a(n)
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Wiki
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5. All the following statements about user generated content (UGC) are true EXCEPT:
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Rposting an article found in a newspaper without editing
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6. Interactive ads with drop-down menus or built-in games to engage viewers are__________.
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Rich media
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7. Social networks can be classified based on (1) __________ and (2) __________.
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Media richness and self disclosure
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8. Based on the social media image, the social media site rated LOWEST in self-disclosure is
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wikipedia
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9. Social media are DIFFERENT from traditional media because
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traditional requires specialized skills and a team of people
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10. Users create a profile, add friends, & exchange comments, photos,videos, and “likes” with them
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Facebook
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11. The website that enables users to send and receive messages up to 140 characters long is
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twitter
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20. The GREATEST concern consumers may have regarding the convergence of real and digital worlds is
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Interference w/ personal privacy as personal data is shared
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19. The interaction rate is:
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# of people comment on/like a Post divided by seeing Post
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14. __________ : Members”affix” images, videos, etc. to “boards” categorized into different themes.
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pinterst
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2. LinkedIn is
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users post and connect to a network of business people
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18. In terms of performance measure important to marketing managers, unique visitors are
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total unique visitors to a facebook page in a given period
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YouTube is
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a website where users upload, view and comment on videos
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17. Cost per thousand (CPM) is a measure in which
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A fixed amount paid for every 1000 times ab ad loads
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15. One of the three guidelines on marketing and promoting a brand using YouTube include
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target viewers using YouTube insights and analytics research
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16. An example of the ideal performance measure for social media advertising is one that _________.
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Ties actual sales to the cost of the ad