Chapter 15 quiz questions – Flashcards
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Any marketing method that directly links manufacturers or intermediaries with the ultimate consumer could be classified as:
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direct marketing.
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_________ involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.
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Logistics
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Those organizations that assist in the movement of goods and services from producer to industrial and consumer users are known as:
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marketing intermediaries.
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____________ put many small shipments together to create a single large shipment that can be transported more cost-efficiently to the final destination.
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Freight forwarders
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___________ means selling goods and services to ultimate consumers over the Internet.
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Electronic retailing
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____________ wholesalers are independently owned and take title to the goods they handle
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Merchant
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One thing that franchise systems, wholesaler-sponsored chains and retail cooperatives have in common is that they are all:
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forms of contractual distribution systems
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Which of the following statements identifies a key advantage of direct marketing? Direct marketing:
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is popular with consumers because it is so convenient to shop from home or work.
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The characteristic that all forms of direct marketing have in common is that they
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include some type of activity that directly links manufacturers to the ultimate consumer.
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One way traditional retailers have maintained customers in the face of increasing competition from online sellers and other direct markers is to place more emphasis on providing _________ utility.
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service
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Which of the following activities would a drop shipper be most likely to perform?
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Solicit orders from a retailer and arrange for the producer to make the deliveries
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Which of the following statements about marketing intermediaries is true?
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Marketing intermediaries survive because they can perform marketing functions faster and more cheaply than producers and consumers.
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Items such as snow skis, lawnmowers, and other highly seasonal items are often held in ___________ warehouses during the months they are not in demand.
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storage
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In administered distribution systems, retailers:
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receive a great deal of marketing help from producers.
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Which of the following activities is most likely to be performed by someone responsible for supply chain management?
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Finding ways to handle the return of goods and recycled materials
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In the terminology of multilevel marketing, which of the following statements about the relationship between upliners and downliners is most accurate? In multilevel marketing,
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upliners are salespeople who act as independent contractors, earning commissions on their own sales and also on the sales of downliners, who are additional salespeople that they recruit.
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