Chapter 15: Persuasive Speaking – Flashcards
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Persuasive Speech
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Speech whose message attempts to change or reinforce an audience's thoughts, feelings, or actions
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Question of fact
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Question that addresses whether something is verifiably true or not
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Questions of value
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Question that addresses the merit or morality of an object, action, or belief
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Question of Policy
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Question that addresses the best course of action or solution to a problem
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Organization of Speeches on Questions of Policy
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Must clearly define a problem and the offer a well-developed solution. Can be done through problem solution, problem cause solution, causal, narrative, comparative advantages, or monroe's motivated sequence
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Gain immediate action
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Encourage an audience to engage in a specific behavior or take a specific action
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Call to action
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Explicitly request that an audience engage in some clearly stated behavior
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Gain passive agreement
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Asks audience members to adopt a new position w/o asking them to act in support of that position
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Problem solution organization
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Organizational pattern that focuses on persuading an audience that a specific problem exists and can be solved or minimized by a specific solution
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Problem cause solution organization
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Organizational pattern that focuses on identifying a specific problem, the causes of that problem, and a solution to the problem
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Causal Organization
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Organization pattern that is based on a cause and effect relationship that can develop in two ways: moving from cause to effect or from effect to cause
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Narrative Organization
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Organizational pattern that uses one or more stories to construct an argument
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Comparative Advantages Organization
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Organizational pattern that illustrates the advantages of one solution over others
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Monroe's Activated Sequence
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Step by step process used to persuade audiences by gaining attention, demonstrating a need, satisfying that need, visualizing beneficial results, and calling for action
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Evidence and Persuasion
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Use specific evidence, present novel info, use credible sources, and establish credibility and be persuasive
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Credibility
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An audience's perception of a speaker's competence and character
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Competence
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An audience's view of a speaker's intelligence, expertise, and knowledge of a subject
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Character
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An audience's view of a speaker's sincerity, trustworthiness, and concern for his/her well-being
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Initial Credibility
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The credibility a speaker has before giving a speech
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Derived Credibility
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Credibility a speaker develops during a speech
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Terminal Credibility
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Credibility given to a speaker at the end of a speech
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Common Ground
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Similarities, shared interests, and mutual perspectives held by a speaker and his or her audience
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Enhancing Credibility
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Establish competence, establish common ground, deliver your speech effectively
