Chapter 15 Multiple Choice – Flashcards

Which of the following is an instance of persuasive speaking? a. A president of a company presenting an award to an outstanding employee. b. A marketing manager explaining a new product to the company's sales force. c. A personnel manager defining employee benefits at a meeting of workers. d. A union representative urging management to avoid a strike by raising wages. e. A finance officer reporting sales figures to the board of directors.

"To persuade my audience that long-term exposure to electromagnetic fields can cause serious health problems" is a specific purpose statement for a persuasive speech on a question of a. value. b. opinion. c. attitude. d. policy. e. fact.

As your textbook explains, if you want to persuade a skeptical audience, you need to a. Organize the speech in Monroe's motivated sequence. b. Urge the audience to take immediate action. c. Circulate an audience-analysis questionnaire. d. Answer the reasons for the audience's skepticism. e. Focus your speech on questions of practicality.

Which of the following specific purpose statements is from a persuasive speech seeking immediate action? a. To persuade my audience that the federal government should increase funding to provide computers for children in low-income housing. b. To persuade my audience that the state must increase funding for wetland preservation. c. To persuade my audience that federal campaign finance laws must be reformed to preserve the integrity of electoral process. d. To persuade my audience to decrease the amount of electricity they use during the summer in order to prevent blackouts. e. To persuade my audience that the college administration should increase spending for intramural athletics on campus

That part of the audience a speaker most wants to persuade is called the a. specific audience. b. designated audience. c. central audience. d. special audience. e. target audience

Persuasive speeches on questions of argue for or against particular courses of action. a. need b. value c. policy d. fact e. plan

Regardless of whether your aim is to encourage passive agreement or immediate action, you must deal with three basic issues whenever you discuss a question of policy. They are a. cause, effect, and practicality. b. evidence, practicality, and reasoning. c. need, action, and reaction. d. problem, plan, and solution. e. need, plan, and practicality

If you give a persuasive speech advocating a change in policy, your main points often will fall naturally into order. a. problem-solution b. chronological c. causal d. comparative advantages e. topical

According to your textbook, "To persuade my audience that downloading music from the Internet for personal use is ethically wrong" is a specific purpose statement for a persuasive speech on a question of a. policy. b. opinion. c. value. d. legality. e. fact.

Which organizational pattern is especially effective for persuasive speeches that seek immediate action by listeners? a. comparative advantages order b. Monroe's motivated sequence c. problem-solution order d. reflective-thinking sequence e. psychological process order

One way for a persuasive speaker to uphold the ethical obligations of speechmaking is to learn about all sides of an issue

A persuasive speech on a question of fact is essentially the same as an informative speech.

To persuade my audience that cloning human beings is morally unjustifiable" is a specific purpose statement for a persuasive speech on a question of value.

"To persuade my audience that video games are a major cause of youth violence" is a specific purpose statement for a persuasive speech on a question of policy.

Research indicates that audiences often engage in a mental give-and-take with the speaker as they listen to a persuasive speech.

Audience analysis and adaptation are less challenging in persuasive speaking than in speaking to inform.

When you give a persuasive speech on a question of policy, you can seek either passive agreement or immediate action from your audience.

When you discuss a question of policy, you must deal with three basic issues—need, plan, and practicality.

If you advocate a new policy in a persuasive speech, your main points will usually fall naturally into topical order.

Monroe's motivated sequence is most appropriate for speeches that try to persuade listeners to take immediate action.