Chapter 15 Gaubert – Flashcards
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In the four Ps of marketing, Place refers to all the activities to get the right products to the right customer when that customer wants it.
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True
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Supply chain management creates value by getting products to customers efficiently
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True
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A marketing channel and a supply channel are virtually the same.
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True
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Logistics management concentrates on control of retail sales in the supply chain.
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False
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Logistics managers tend to focus on making sales while marketing managers tend to focus on keeping costs low.
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False
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CPFR refers to cost, profit, frequency, and return in an inventory management system.
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False
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Radio frequency identification tags (RFID's) automatically transmit information about a container's contents or individual products.
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True
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Quick response systems allow retailers to maximize their inventory holdings
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False
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Supply chain relationships evolve when the parties want something from one another
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True
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For a supply chain to operate efficiently, the participating members must cooperate
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True
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Conflicts within a supply chain tend to be more pronounced when the members are part of a corporate vertical marketing system
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False
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Successful supply chain relationships develop because all parties make credible commitments to the relationship
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True
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CPFR helps channel members to share information and collaborate more efficiently
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True
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Much of Zara's success is due to their supply chain management
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True
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Universal product codes (UPC) are used to describe products for inventory taxation purposes
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Flase
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Retailers generally have no prior knowledge of the merchandise they will be receiving from suppliers in any particular shipment
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False
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In marketing's four P's, Place refers to all activities required to get
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the right products to the right customer when that customer wants it
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Supply chain management adds value for customers by
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getting products to customers efficiently
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Supply chain management systems include
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suppliers, manufacturers, warehouses, stores
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Dawn works for a firm that buys products directly from the manufacturer and sells them to retailers, who then sell the products to consumers. Dawn works for a
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wholesaler
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Students of marketing often overlook or underestimate the importance of place in the marketing mix simply because
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it happens behind the scenes
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Stores like home depot and costco act as wholesalers when they
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sell to contractors or restaurant owners
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One of the hot publishing markets is ebooks, electronically downloaded books from the internet, for ebook publishers, supply chain management is
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relatively simple, quick, and inecpensive compared to regular publishers
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Brenda is working on an automated re-ordering system which will electronically reorder inventory for her shoe store as purchases are made. Brenda is working on a supply chain management system that will
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provide products at the right time, provide products at the right locations, provide the right quantities, minimize system-wide costs
