chapter 14 (unit 8)

question

Which of the following most accurately describes a podcast?
answer

a digital audio or video file
question

___ is the largest video site on the Internet.
answer

YouTube
question

Which of the following would be part of a media sharing site?
answer

podcast
question

Which of the following statements is correct about the definition of “social media”?
answer

There are many definitions of “social media.”
question

Claire browses for clothing at Banana Republic’s website, but goes to a Banana Republic store to try on and purchase the clothing. This demonstrates what aspect of e-business?
answer

A firm’s website may lead to increased sales in its physical stores.
question

What is usually the primary revenue stream for online auction sites such as eBay?
answer

fees charged for selling products on the site
question

Which of the types of resources needed for an e-business is Storybook.com most likely to receive from an investor?
answer

financial resources
question

What does “stickiest” refer to in regard to social media?
answer

users spending a great deal of time at a particular site
question

Mystarbucksidea.com is an example of a ___ site.
answer

crowdsourcing
question

Social media can most accurately be described as being about
answer

people
question

Which of the following are sentiment analysis measurements?
answer

issue resolution rate, resolution time, mood measurement, customer satisfaction score
question

Refer to Pure Training, Inc. When Pure Training is discussing typical measurements for various types of social media and it starts discussing “number of fans,” “number of likes,” and “growth of wall responses,” clients should know that these are typical measurements for
answer

Facebook
question

Current estimates suggest that about ___ people in the world use the Web.
answer

2.4 billion
question

A business model represents a ___ in a business situation.
answer

group of common characteristics and behaviors
question

KPIs are
answer

quantitative measurements that define and measure the progress toward social media objectives
question

The use of webinars and online informational promotional materials is most often related to businesses selling to
answer

other businesses
question

Website designers, Web masters, and programmers belong to which of the following specialized e-business resources?
answer

human resources
question

Rebecca is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that
answer

one loyal customer’s repeated purchases for life will be well worth the expense
question

The Wall Street Journal’s online edition is not provided free to Internet users. Therefore, the primary revenue stream for this online version is probably
answer

subscription fees
question

Which of the following are internal forces affecting e-business?
answer

management decisions, the organizational structure of the firm, the firm’s planning activities, available financing

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