Chapter 12 & 13 Quiz – Flashcards
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Penetration pricing is less flexible than price skimming.
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*True False
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Of the thousands of products introduced every year, most succeed.
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True *False
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When a company sets a low price for a new product to discourage competition from entering the market, it is using the
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*penetration pricing strategy. psychological pricing strategy. symbolic pricing strategy. even/odd strategy. price skimming strategy.
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An example of a product distributed through Channel B, producer to retailer to consumer, is
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*a chair from Target. soft drinks. office supplies for use at a business. lemonade at a roadside stand. candy.
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_____________________ encourages consumers to make purchases based on emotion, rather than rational considerations about the price.
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Price skimming Discount Pricing Penetration pricing *Psychological pricing Promotions
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Selective distribution
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makes a product available in as many outlets as possible. *uses only a small proportion of all available outlets to expose products. is appropriate for convenience products. gives a middleman the sole right to sell a product in a defined geographic territory. combines planned distribution systems under one management.
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A light bulb used to provide light for workers on an assembly line would be classified as what type of product?
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Technical Consumer *Business Commercial Mechanical
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The financial value placed on an object involved in an exchange is
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negotiated value. *the price. nominal value. the discount. comparable value.
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Retailers generally buy from producers or from other wholesalers and sell to other retailers but not ultimate consumers.
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True *False
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The use of a pull strategy means that marketers attempt to motivate middlemen to make a product available to their customers.
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True *False
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Consumer consumption patterns are changing in all of the following ways except
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*slowly. even in the developing world. rapidly. globally. in ways to which marketers must adapt.
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___________ are electronic media that function using digital codes and includes media available via computers and other digital devices, including mobile and wireless ones like cell phones and smart phones.
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The Internet Virtual realities Digital marketing *Digital media Online social networking sites
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Which of the following is not a difference between digital media and traditional media?
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*Digital media make communications more confusing. Digital media help marketers and customers share information. Digital media help companies reach new target markets. Digital media make customer communications richer. Digital media help marketers utilize new resources.
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According to the Javelin Strategy and Research 2009 Identity Fraud Survey Report, at least _____ million U.S. adults were victims of identity theft in 2009.
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1 101 301 201 *11
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Although customer-generated videos are increasingly available, most companies still prefer to hire professional advertising firms.
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True *False
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The ability of a business to identify customers before they make a purchase is ________.
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accessibility *addressability control interactivity connectivity
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_______________ involves the use of digital networks to provide linkages between information providers and users.
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*Connectivity Interactivity Addressability Control Accessibility
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Why is investment trading less expensive online?
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Because there are good sales online. Because electronic stocks are worth less. It is not less expensive. It is a less popular option, therefore prices are lower. *Because investors can buy and sell investments themselves without hiring a trader.
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Social networks have existed in one form or another for over _______ years.
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25 *40 50 15 10
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Many companies believe podcasts will do all of the following except
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*will become the most popular avenue for conveying information. will create brand awareness. will promote their products. are convenient. will encourage customer loyalty.
