Chapter 11 Journalism – Flashcards
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The Target department store identifies pregnant women who might want baby product coupons by:
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Tracking the products they buy at the store.
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An example of an advocacy message would be which of the following?
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a political ad promoting reduced government spending
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Some experts believe even companies with billions of customers will need to communicate on a one-to-one basis with those customers in the future.
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True
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The Coca Cola commercial we watched in the lecture on advertising is an example of a direct action message.
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False
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The biggest change in outdoor advertising over the last ten years has been the growth of digital billboards.
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True
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The advertising agency department responsible for developing the actual advertisements is which of the following?
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Creative activity
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In which way are newspaper ads more effective than radio or TV ads?
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Newspaper ads allow advertisers to give detailed information.
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The social process by which people go from having the identities they are born with, to being able to decide who they want to be is which of the following?
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modernization
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Using the VALS System, a company like Gucci would most likely target ___________________________.
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Strivers
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The inclusion of sponsors' products into the plots of television shows and movies is known as product integration.
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True
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Advertisers like sending their messages to mobile phone screens because they can reach a highly targeted audience that way.
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True
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Integrated marketing communication campaigns typically involve:
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advertising public relations sales promotion Correct: all of the above
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Consumers will often pay more for a product that has a premium image attached to it by advertising.
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True
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In the future, advertisers will need to keep the following in mind: _________________________________.
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Relevance, Restraint, Responsibility
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Subliminal advertising using hidden sales messages is considered to be highly successful by major advertising agencies.
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False
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One disadvantage of advertising in monthly magazines is that you need a long lead time to purchase space for your ads.
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True
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The biggest advertising medium in the United States for which audience size is measured is which of the following?
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Broadcast television
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One advantage of advertising on radio is that you can purchase time for your ads at the last minute.
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True
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The media business often involves selling audiences to advertisers.
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True
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Scott Fiene, who runs the undergraduate IMC program at Ole Miss, says that Apple's IMC strategy includes all of the following except ________________________________.
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the slogan, "Empowering us all."
