Chapter 11-16 BUS 101 J. Matthews – Flashcards

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_____ is not just selling and advertising; it is a systematic approach to satisfying consumer through creating, distributing, pricing, and promoting goods, services, and ideas.
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Marketing
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Buying behavior refers to the decision processes and actions of people who purchase and use products.
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True
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The ______ is the basic philosophy that guides all marketing activities.
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Marketing concept
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Psychographic characteristics of segmentation include personality characteristics, motives, and lifestyles.
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True
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Marketing occurs only in large business organizations.
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False
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_______ is information that is complied inside or outside an organization for some purpose other than changing the current situation.
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Secondary Data
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_______ usually have both favorable and unfavorable attributes.
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Products
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In the marketing environment underemployment, purchasing power, and general economic conditions all fall under the _______ forces.
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Competitive and Economic
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A marketing strategy is a plan of action for developing, pricing, distributing, and promoting products that meet the needs of specific customers.
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True
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Customer satisfaction is a goal of the marketing concept.
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True
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______ is knowledge and positive or negative feelings about something is a psychological variable of buying behavior.
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Attitude
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If an exchange is to occur, each participant must be willing to give up something of value to receive something the other has.
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True
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The ______ function expedites purchases through making credit available.
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Financing
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As long as both a buyer and seller have something of value to exchange, and exchange will take place.
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False
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________ requires organization to gather information about customer needs, share that information throughout the entire firm, and use it to help build long term relationships.
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Market Orientation
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Although customer satisfaction is the goal of the marketing concept, a business must also achieve its own objectives.
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True
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The best products in the world will not be successful unless companies make them available where and when consumers want to buy them.
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True
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Penetration pricing is less flexible than price skimming.
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True
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Products can be goods, services, and ideas.
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True
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Marketers are blurring the lines between television ads and the Internet by directing consumers to a website for more information.
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True
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Promotion is used only to sell products.
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False
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Raw materials are natural products taken from the earth and are a subset of business products.
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True
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Stimulating demand is especially important when a firm is using a pull strategy.
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True
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The use of a pull strategy means that marketers attempt to motivate middlemen to make a product available to their consumers.
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False (Push)
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Pricing objectives are influenced solely by marketing mix decisions.
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False
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Maximizing profits and sales, boosting market share, maintaining the status quo, and survival are common pricing objectives.
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True
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The Internet is not a valid advertising medium.
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False
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Distribution channels for consumer products and business products are the same.
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False
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Factors such as characteristics of the intended audience, the objective, and the platform used can all affect how an advertising campaign is constructed and its message.
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True
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Exclusive distribution makes a product available in as many outlets as possible.
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False (Inclusive)
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Most new product ideas are rejected during the business analysis phase.
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False
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Of the thousands of products introduced every year, most succeed.
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False
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The _____ has helped marketers to reach target markets that were previously inaccessible to many businesses.
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Internet
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______ are a valuable part of marketing bc they change the way consumers communicate with each other and with firms.
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Social Networks
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The phenomenal growth of digital media has provided new ways of conducting business.
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True
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Intellectual property is technically protected by patents and copyrights, but companies still suffer billions of dollars in losses related to intellectual property theft each year.
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True
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_____ are consumers who create their own media outlets, such as blogs, podcasts, consumer generated videos and wikis.
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Creators
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Social networking sites are useful for relationship marketing or the creation of relationships that mutually benefit the marketing business and the customer.
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True
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______ is when criminals obtain personal information that allows them to impersonate someone else in order to use their credit card to access financial accounts and make purchases.
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Identity theft
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With customer-generated video content increasingly available, some companies are using it instead of professional advertising firms.
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True
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An audio or video file that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers is called _______.
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Podcast
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Companies are beginning to use mobile marketing to offer additional incentives to consumers in order to remain competitive.
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True
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Phising is a scam in which con artists counterfeit a well-known website and end out e-mails directing victims to it.
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True
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______ occurs when a message gets sent from person to person to person.
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Viral marketing
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_______ is short for web logs.
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Blogs
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_____ are websites where users can add to or edit the content of posted articles.
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Wikis
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Consumer feedback is an important part of the digital media equation.
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True
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Digital media can also impedes communication within and between businesses.
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False
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Negative cash flow always indicates that a company is in financial trouble.
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False
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A ______ shows the financial position of an organization at any given moment in time.
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Balance Sheet
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______ brings the information on financial statements into sharper focus so that a firm's managers and others can measure its productivity, profitability, and sources of financing relative to other firms.
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Ratio analysis
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The _____ is also known as the acid test.
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Quick Ratio
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______ is a four step process that examines source documents, records transactions, and prepare financial statements.
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The Accounting Cycle
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Profitability ratios measure how efficiently a firm uses its assets to generate $1 of sales.
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False
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______ show how fast a company can turn current assets into cash to pay off short-term debt.
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Liquidity Ratio
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Accounting is the recording, measurement, and interpretation of financial information.
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True
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Assets = Liabilities + OE known as the _______
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The Accounting Equation
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In a _____ assets are transferred to another entity with the contractual promise of buying them back at a set price.
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Repurchase Agreement
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An example of double taxation is when Dividends per share payments are made from earnings after taxes by the corporation but is still taxable income for the shareholder.
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True
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_______ is an internal financial plan that forecasts expenses and income over a set period of time.
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Budget
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Expenses are the costs incurred in the day to day operations of an organization.
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True
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The income statement, the balance sheet, and the statement of cash flows are all considered financial statements.
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True
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_____ measure how much debt a company is using relative to other sources of capital.
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Debt Utilization Ratios
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Small businesses do not use the financial language of accounting.
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False
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The US government created the _______ in an effort to prevent economic collapse during the most recent financial recession.
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Troubled Asset Relief Program (TARP)
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The three important functions of money are that it serves as a medium of exchange, a measure of value, and a store of value.
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True
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______ have become an increasingly popular substitute for money because of their convenience and acceptance by merchants around the world.
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Credit Cards
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_____ is the study of money; how its made, how it's lost, an show it's managed.
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Finance
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Mutual funds spread the risk of investing across many securities.
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True
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One of the major functions of _____ is regulating banks and other financial institutions.
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The Federal Reserve Board
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A credit union is owned and controlled by a larger bank.
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False - it's depositors
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_____ are businesses that offer short term loans at substantially higher rates of interest than banks.
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Finance companies.
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A medium of exchange known as bartering is trading one good or service for another of similar value.
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True
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A form of electronic banking that provides 24 hour banking services and is accessible worldwide is known as _______.
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Automated Teller Machines (ATM)
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______ was established in 1933 to help stop bank failures through the country during the Great Depression.
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The Federal Deposit Insurance Corporation (FDIC)
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The second major monetary policy tool is the reserve requirement.
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True
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______ are savings accounts that guarantee a depositor a set interest rate over a specified interval as long as the funds are not withdrawn before the end of the interval.
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Certificates of deposit
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An Individual Retirement account (IRA) is a type of savings accounts.
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False
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There is a division of the Fed that handles almost all the checks written against a bank in one city and presented for deposit to a bank in the second city known as a ________.
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Check Clearninghouse
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______ buy and sell stocks, bonds, and other securities for their customers.
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Brokerage firms
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The capital in excess of par account is usually significantly smaller than the par value account on a balance sheet.
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False (larger)
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One aspect of financial management involves managing cash flow for a business on a daily, weekly, monthly, and yearly basis.
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True
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The longer a project or asset is expected to last, the smaller is its potential risk.
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False
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A bond can be transferred from one owner to another.
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True.
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Interest is a percentage of the principal that the bank charges for use of its money.
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True
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Bonds can be issued only by corporations.
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False
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Securities markets provide liquidity.
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True
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The over-the-counter market is a network and does not have a central location for trading.
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True
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A marketable security is a temporary investment of cash.
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True
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Eurodollar deposits can only be made at banks located in London.
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False
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An operating lease is a long-term contract that shows up on the balance sheet as an asset and a liability.
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False
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The principal is the amount of money a business pays to use a bank's funds.
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False (interest)
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The par value is the interest rate on a bond.
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True
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Most business failures are the result of poor long-term financial planning.
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True
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In organized exchanges, investors buy and sell only for their own accounts.
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False
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Common stock is a safer investment than preferred.
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False (Preferred)
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