chapt5 – Flashcard
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What is a "sticky" Web site?
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A Web site that attracts consumers and encourages them to return.
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Which of the following types of products purchased on the Internet are typically priced low because they are used more frequently?
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Convenience
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The primary reason most dot-com businesses from the late 1990s are no longer in existence today is because they didn't:
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develop a path-to-profitability (P2P) plan
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_____ is the set of marketing tools that your organization will use to pursue its marketing objectives in reaching and attracting potential customers.
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Marketing mix
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Which of the following types of products purchased on the Internet are typically high priced items because they are purchased infrequently and often require some sort of customization?
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Specialty
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Which type e-commerce occurs when an individual sells products and services to a business?
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C2B
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An affiliate program is:
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an arrangement made between two e-commerce sites that directs viewers from one site to the other site.
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_____ are materials that are used in production in a manufacturing company or are placed on the shelf for sale in a retail environment.
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Direct materials
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If you created links on your personal Web site that connected your visitors to businesses with the goal that you would earn a fee for purchases made by your visitors, what type e-commerce model are you creating?
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Affiliate programs
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When businesses provide enabling technologies that allow people to create, modify, and oversee the development of a product or service, it is known as ____.
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crowdsourcing
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Which type of digital wallet maintains your e-commerce information on the seller's Web site?
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Server-side digital wallet
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What term describes electronic commerce that can be conducted over a wireless device?
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M-commerce
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Which type of e-commerce model typically requires the use of an intermediary organization to complete transactions?
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C2C
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Which of the following is a count of the number of people who visit one site, click on an ad, and are then taken to the site of the advertiser?
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Click Through
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Which type of digital wallet maintains your e-commerce information on your computer?
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Client-side digital wallet
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What is the major difference between B2B and B2C e-commerce?
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The B2B marketplace does not involve consumers, just business partners; the B2C marketplace involves consumers.
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Which of the following is true of commoditylike business environments?
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They have low barriers to entry.
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Which terms describes the ability of an organization to give its customers the opportunity to tailor its products or services to their specification?
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Mass customization
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What is the difference between a reverse auction and mass customization?
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Reverse auction is most often found in B2B whereas mass customization is often found in B2C.
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Google allows publishers at all levels of web traffic to place contextual ads in blog posts. Hence, Google is a(n) _____ program.
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affiliate
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_____ is a B2B service that offers information-sharing intermediary services between organizations based on various standards regarding the format of the information and how it will be sent and received.
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Value-added network (VAN)
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What term depicts a virtual marketplace in which all businesses buy from and sell products and services to each other, and share information?
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B2B e-marketplace
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What mechanism is used for sending money from your checking or savings account to another person or organization?
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Electronic check
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The _____ e-commerce model is an example of citizens paying their income tax returns online rather than through the mail.
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G2C
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What term is used to describe the small advertisements that appear on other Web sites?
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Banner ads
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If you were to purchase a song from iTunes with your cell phone, what type of technology would you be using?
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M-commerce
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Which type of e-commerce occurs when a business sells products and services to customers who are primarily individuals?
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B2C
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Which of the following is an electronic marketplace that connects buyers and sellers in a given industry?
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Vertical e-marketplace
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_____ occurs when a government entity sells products and services to businesses.
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G2B e-commerce
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When you purchase your books for this course from an online source such as Amazon.com, you are participating in which type of e-commerce?
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B2C
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Which of the following is true of Long Tail economics?
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It is ignored by traditional businesses but e-commerce businesses profit from it.
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Maintenance, repair, and operations (MRO) materials are also called ____.
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indirect materials
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_____ is accelerated and enhanced by the Internet and the technology that supports it.
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E-commerce
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_____ refers to the combining of purchase requests from multiple buyers into a single large order, which justifies a discount from the business.
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Demand aggregation
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BMW is currently creating interactive Web sites that allow one to build and purchase their own unique car. This type of Web site creates what type of business opportunity?
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Mass customization
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Which of the following is an electronic marketplace that connects buyers and sellers across many industries, primarily for MRO materials?
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Horizontal e-marketplace
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What is the percentage of potential customers who visit your site who actually buy something?
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Conversion Rate
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Which type of e-commerce occurs when a business sells products or services to customers who are primarily other businesses?
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B2B
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What financial tool contains both security software and information about the user's payment and delivery preferences?
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Digital Wallets
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What term is used to describe a small Web page containing an advertisement that appears on your screen, outside the current Web site loaded into your browser?
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Pop-up ads
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What is the difference between a smart card and a digital wallet?
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A smart card is a physical device; a digital wallet is both software and information
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What system sends bills over the Internet and provides an easy-to-use mechanism to pay for them?
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EBPP
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In the world of e-commerce, your business should be able to distinguish between which of the following?
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End consumers and other businesses
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What is the difference between a pop-up and pop-under ad?
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A pop-up ad appears when you open a Web site; you do not see a pop-under ad until you close your current browser window.
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If you were a seller on the Internet and you wanted to ensure that your buyer's transaction information was correct and legitimate, what type of Web environment would you need?
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Secure Electronic Transactions (SET)
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What term is used to describe an ad that appears after you close your current browser window?
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Pop-under ads
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Affiliate programs are good examples of which type of e-commerce?
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C2B
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_____ is a credit-card like device that contains an embedded chip on which digital information can be stored and updated?
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Smart card
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_____ scrambles the contents of a file so that you can't read it without having the right key to unscramble the file.
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Encryption
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Which type of e-commerce occurs when a business sells products and services to a government entity?
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B2G
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What is the difference between horizontal e-marketplaces and vertical e-marketplaces?
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Vertical e-marketplaces support commerce between businesses from the same industry; horizontal e-marketplaces support commerce between businesses from different industries
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Which type of technology allows you to wirelessly connect to and use centrally located information and/or application software?
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Mobile Computing
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_____ occurs when an individual sells products and services to a government entity.
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C2G e-commerce
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Which scrambling technique provides you with two keys: one key that everyone in an organization can have to scramble the contents of a file and another key for the intended recipient to unscramble the file?
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Public key encryption (PKE)
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Which type of business environment supports computer-to-computer transfer of transaction information in a standard business document and format?
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Electronic data interchange (EDI)
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A(n) _____ is the process in which a buyer posts its interest in buying a certain quantity of items with notations concerning quality, specification, and delivery timing, and sellers compete for the business by submitting successively lower bids until there is only one seller left.
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Reverse Auction
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Which of the following is an example of commodity like merchandise?
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Toothpaste
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Which computer tool creates a secure and private connection between a Web client's computer and a Web server's computer, so that files sent from one to another are kept confidential?
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Secure Sockets Layer (SSL)
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eBay is a hybrid of both:
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a B2C e-commerce site and a C2C e-commerce site.
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Which type of business environment is used within the B2B e-commerce model for the payment of purchases?
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Financial EDI
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What type of Internet-based company makes it easy for one person to pay another person or organization over the Internet?
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Financial cybermediary
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_____ is a formal business plan that maps out your customer base and your strategy for reaching them.
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Path-to-profitability (P2P)
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If your company sold tires to the automobile industry and these sales were conducted through the Internet, what type of e-commerce model would you be using?
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b2b
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Viral marketing is:
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a marketing campaign that persuades consumers to encourage friends to purchase the same products or services.
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Which transmission method ensures that transactions traveling over the Internet are legitimate as well as secure?
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Secure Electronic Transactions (SET)
