Question 1

Social networking Web sites are used strictly to  communicate with your friends, family members, and  colleagues.

Accepted Answer

False

Question 2

There are over 3 billion Interent users.

Accepted Answer

False

Question 3

Twitter text-based posts must be 140 characters or less.

Accepted Answer

True

Question 4

Social networking Web sites are used almost exclusively for  nonbusiness purposes with almost no business applications

Accepted Answer

False

Question 5

Brazil has the highest percentage of Internet consumers  visiting network and blog sites at just under 40 percent.

Accepted Answer

False

Question 6

Social network advertising has at least two significant  advantages over more traditional advertising media such as  radio, TV, and newspapers: 1) creates an opportunity to  generate a conversation with ad viewers and 2) ads can be  accurately targeted to reach people with the desired  demographic characteristics.

Accepted Answer

True

Question 7

There are many ethical issues associated with using social  network advertising to send messages to an individual\'s  network of friends.

Accepted Answer

True

Question 8

Coca-Cola has been able to acquire and maintain a highly  popular Facebook fan page to promote its image and  brands.

Accepted Answer

True

Question 9

The goal of viral marketing is to spread rumors and  innuendo about a rival\'s product that will hurt its image

Accepted Answer

False

Question 10

Many hiring managers use social networking Web sites as a  source of information about candidates.

Accepted Answer

True

Question 11

Unless organizations monitor social networks, their  customers are left to resolve their issues and questions on  their own, often in ways that are not ideal. (Circle the  correct answer.)

Accepted Answer

True

Question 12

Creating a Web site or social networking profile with the  purpose of humiliating or threatening someone is a form of  cyberbullying.

Accepted Answer

True

Question 13

Cyberstalking is the adult version of cyberbullying. (Circle  the correct answer.)

Accepted Answer

True

Question 14

Facebook spent two years purging potential problem  members from its site, including over 90,000 registered sex  offenders.

Accepted Answer

False

Question 15

Under no conditions can a Web site remove user submitted  content as this would be a violation of their right to freedom  of speech

Accepted Answer

???

Question 16

A visitor to a virtual world represents himself or herself  through an avatar

Accepted Answer

True

Question 17

In some virtual worlds, an avatar can earn virtual world  money by performing some task in the virtual world and  convert their virtual world money into real world cash.

Accepted Answer

true

Question 18

Some virtual world activities can cause real life anguish for  the human owners of the avatars involved but may or may  not rise to the level of real life crimes.

Accepted Answer

True??? page 352

Question 19

A number of organizations are exploring the use of virtual  online worlds to improve teaching, learning, and creative  expression.

Accepted Answer

True

Question 20

No organizations have yet figured a practical way to conduct  classes and meetings from within a virtual learning world.

Accepted Answer

False

Question 21

A _______ creates an online community of Internet users that enables members  to break down barriers created by time, distance, and cultural differences.  (Circle the correct answer.) 337  a. Social networking shopping Web site  b. Internet portal  c. Social networking Web site  d. Chat room

Accepted Answer

c. Social networking Web site

Question 22

Members of an online social networking Web site may use the site to interact  with _______. (Circle the correct answer.)  a. people whom they have designated as their \"friends\"  b. people they already know  c. people they want to develop some sort of relationship with  d. people they know and people who they would like to meet

Accepted Answer

b. people they already know

Question 23

_______ is the most popular social network destination worldwide. (Circle the  correct answer.)  a. Twitter  b. LinkedIn  c. MySpace  d. Facebook

Accepted Answer

d. Facebook

Question 24

______ is a popular social network that is very popular in Brazil and India.  (Circle the correct answer.)  a. LinkedIn  b. Live Journal  c. Orkut  d. Tagged

Accepted Answer

c. Orkut

Question 25

_______ involves the use of social networks to communicate and promote the  benefits of products and services. (Circle the correct answer.)  a. Social network shopping  b. Social network advertising  c. Viral marketing  d. Direct advertising

Accepted Answer

b. Social network advertising

Question 26

The primary reason someone \"friends\" a brand on Facebook is to ______.  (Circle the correct answer.)  a. make additional friends  b. gain publicity  c. earn direct payments from the brand marketing people  d. to access exclusive deals or offers

Accepted Answer

d. to access exclusive deals or offers

Question 27

7. _______ created its own social networking Web site, IdeaStorm, as a means for  its millions of customers around the world to talk about new products, services,  or improvements they would like. (Circle the correct answer.)  a. Apple  b. Dell  c. Hewlett Packard  d. IBM

Accepted Answer

b. Dell

Question 28

______ encourages individuals to pass along a marketing message to others,  thus creating the potential for exponential growth in the message\'s exposure and  influence. (Circle the correct answer.)  a. Word of mouth advertising  b. Viral marketing  c. A social network  d. Direct advertising

Accepted Answer

b. Viral marketing

Question 29

Some organizations ask for a candidate\'s username and _______ so they can  log in as the candidate to Facebook or other social media networks. (Circle the  correct answer.)  a. bank account  b. date of birth  c. list of friends  d. password

Accepted Answer

d. password

Question 30

Social shopping Web sites generate revenue through _______. (Circle the  correct answer.)  a. retailer advertising  b. sharing with retailers data about their members\' like and dislikes  c. both retail advertising and sharing with retailers data about their members\'  likes and dislikes  d. names and e-mail addresses of friends of shoppers

Accepted Answer

a. retailer advertising

Question 31

As of April 2013, _______ states have enacted laws to curb cyberbullying by  calling on schools districts to develop policies regarding cyberbullying detection  and punishment. (Circle the correct answer.)  a. nearly all  b. 7  c. 16  d. no

Accepted Answer

c. 16

Question 32

When school authorities do get involved in an effort to discipline students for  cyberbullying, they are sometimes sued for violating the student\'s right to free  speech, especially if the activity involved _______. (Circle the correct answer.)  a. minority students  b. students under the age of 13  c. occurred off school premises  d. both a student and a teacher

Accepted Answer

c. occurred off school premises

Question 33

_______ is threatening behavior or unwanted advances directed at an adult  using the Internet or other forms of online and electronic communications.  (Circle the correct answer.)  a. Libel  b. Slander  c. Cyberbullying  d. Cyberstalking

Accepted Answer

d. Cyberstalking

Question 34

The National Center for Victims of Crime offers this advice for cyberstalking  victims ______. (Circle the correct answer.)  a. destroy all evidence of any contact with the cyberstalker  b. meet in a public place with the cyberstalker to talk things out before  involving any law enforcement officers  c. do not consider getting law enforcement officers involved until the stalker  threatens violence  d. send the stalker a written notice that their contact is unwanted and that  further contact should cease

Accepted Answer

d. send the stalker a written notice that their contact is unwanted and that  further contact should cease

Question 35

MySpace purged _______ sex offenders from its site over a period of two years.  (Circle the correct answer.)  a. 25,000  b. 65,000  c. 90,000  d. 113,500

Accepted Answer

c. 90,000

Question 36

Most social networking Web sites have a terms of user agreement that states the  Web site has the right to _______. (Circle the correct answer.)  a. post messages about its users  b. delete material that violates the site\'s policies  c. edit spelling in material submitted by its users  d. charge users to view adult material

Accepted Answer

b. delete material that violates the site\'s policies

Question 37

More than _______ of video is uploaded to YouTube every minute, making it  difficult to review all material submitted for posting. (Circle the correct answer.)  a. 8 hours  b. 24 hours  c. 48 hours  d. 100 hours

Accepted Answer

d. 100 hours

Question 38

US Represenative ______ was forced to resign in 2011 after admitting he sent  sexually explicit photos of himself to several women using social networks  including Facebook and Twitter. (Circle the correct answer.)  a. John Boener  b. Barney Frank  c. Anthony Weiner  d. Ron Paul

Accepted Answer

c. Anthony Weiner

Question 39

Avatars can earn virtual world money by _______. (Circle the correct answer.)    a. virtual world money laundering in the virtual world without their owners  b. performing some actual task in the real world  c. physically moving back and forth between the real and virtual worlds  d. performing tasks in the virtual world, or their owners can purchase virtual  world money for them using real world cash

Accepted Answer

d. performing tasks in the virtual world, or their owners can purchase virtual  world money for them using real world cash

Question 40

Bad deeds done in a virtual online world can be mediated by _______, who can  take action according to the rules of the game and with consequences internal to  the game. (Circle the correct answer.)  a. real world law enforcement officers  b. other virtual world members  c. game administrators  d. virtually no one

Accepted Answer

c. game administrators

Question 41

____________________ is a business-oriented W eb site used for professional  networking; users create a network made up of people they know and trust in  business.

Accepted Answer

Question 42

An advantage of social network advertising is that advertisers can create an  opportunity to generate a conversation with ____________________ of the ad

Accepted Answer

viewers

Question 43

An advantage of social network advertising is that ads can be targeted to reach  people with the desired _________________________ characteristics.

Accepted Answer

demographic

Question 44

____________________ advertising involves placing banner ads on a social  networking Web site.

Accepted Answer

Direct

Question 45

Innovative companies are using a new marketing technique by creating a group  on a social networking Web site that interested users can join by becoming  ____________________.

Accepted Answer

fans

Question 46

____________________ marketing encourages individuals to pass along a  marketing message to others, thus creating the potential for exponential growth  in the message\'s exposure and influence.

Accepted Answer

Virals

Question 47

____________________ created what is recognized by many as the most  successful viral marketing campaign ever when it first launched its service in  1996.

Accepted Answer

Hotmail

Question 48

Job candidates should review their presence on social networking sites and  ____________________ photos and postings that reveal them in a potentially  negative light.

Accepted Answer

remove

Question 49

Social shopping Web sites combine two highly popular online activities -  ____________________ and social networking

Accepted Answer

shopping

Question 50

______________________________ has become so intense that minors have  committed suicide as a result.

Accepted Answer

Cyberbullying

Question 51

Some schools have modified their discipline policy to reserve the right to punish  a student for actions taken off ___________________ ____________________  if they adversely affect the safety and well-being of a student while in school.

Accepted Answer

school premises

Question 52

______________________________ is threatening behavior or unwanted  advances directed at an adult using the Internet or other forms of online and  electronic communications

Accepted Answer

cyberstalking

Question 53

The National Center for Victims of Crime recommends that when the  cyberstalker is known, victims should send the stalker a written notice that their  contact is ________________________ and that all further contact must cease.

Accepted Answer

unwanted

Question 54

Most social networking Web sites have policies against uploading videos  depicting ____________________ or obscenity.

Accepted Answer

violence

Question 55

User accounts that violate a Web site\'s terms of use agreement can be  ________________________. (Fill-in-the-blank.)

Accepted Answer

terminated

Question 56

Quite often, it is only after other members of a social networking Web site  complain that ___________________________ material is taken down

Accepted Answer

obectionable

Question 57

A(n) ____________________ ____________________ world is a shared  multimedia, computer-generated environment in which users, represented by  avatars, can act, communicate, create, retain ownership of what they create, and  exchange assets. (Fill-in-the-blank.)

Accepted Answer

online virtual

Question 58

A(n) ____________________ in a virtual world is a character in the form of a  human, animal, or mythical creature.

Accepted Answer

avatar

Question 59

Massively multiplayer online ____________________ ____________________  ____________________ provide a huge online world in which players take on  the role of a character and control that charcter\'s action.

Accepted Answer

role playing game

Question 60

The New Media Consortium is an international consortium of hundreds of  organizations focused on exploring the use of new media and technologies to  improve teaching, learning, and __________________ ___________________.

Accepted Answer

creative expression

Chap 9: Social Networking TRUE/FALSE

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards