Chap 9: Social Networking TRUE/FALSE Essay

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False
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Social networking Web sites are used strictly to communicate with your friends, family members, and colleagues.
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False
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There are over 3 billion Interent users.
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True
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Twitter text-based posts must be 140 characters or less.
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False
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Social networking Web sites are used almost exclusively for nonbusiness purposes with almost no business applications
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False
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Brazil has the highest percentage of Internet consumers visiting network and blog sites at just under 40 percent.
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True
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Social network advertising has at least two significant advantages over more traditional advertising media such as radio, TV, and newspapers: 1) creates an opportunity to generate a conversation with ad viewers and 2) ads can be accurately targeted to reach people with the desired demographic characteristics.
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True
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There are many ethical issues associated with using social network advertising to send messages to an individual’s network of friends.
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True
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Coca-Cola has been able to acquire and maintain a highly popular Facebook fan page to promote its image and brands.
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False
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The goal of viral marketing is to spread rumors and innuendo about a rival’s product that will hurt its image
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True
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Many hiring managers use social networking Web sites as a source of information about candidates.
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True
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Unless organizations monitor social networks, their customers are left to resolve their issues and questions on their own, often in ways that are not ideal. (Circle the correct answer.)
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True
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Creating a Web site or social networking profile with the purpose of humiliating or threatening someone is a form of cyberbullying.
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True
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Cyberstalking is the adult version of cyberbullying. (Circle the correct answer.)
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False
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Facebook spent two years purging potential problem members from its site, including over 90,000 registered sex offenders.
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???
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Under no conditions can a Web site remove user submitted content as this would be a violation of their right to freedom of speech
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True
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A visitor to a virtual world represents himself or herself through an avatar
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true
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In some virtual worlds, an avatar can earn virtual world money by performing some task in the virtual world and convert their virtual world money into real world cash.
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True??? page 352
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Some virtual world activities can cause real life anguish for the human owners of the avatars involved but may or may not rise to the level of real life crimes.
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True
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A number of organizations are exploring the use of virtual online worlds to improve teaching, learning, and creative expression.
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False
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No organizations have yet figured a practical way to conduct classes and meetings from within a virtual learning world.
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c. Social networking Web site
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A _______ creates an online community of Internet users that enables members to break down barriers created by time, distance, and cultural differences. (Circle the correct answer.) 337 a. Social networking shopping Web site b. Internet portal c. Social networking Web site d. Chat room
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b. people they already know
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Members of an online social networking Web site may use the site to interact with _______. (Circle the correct answer.) a. people whom they have designated as their “friends” b. people they already know c. people they want to develop some sort of relationship with d. people they know and people who they would like to meet
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d. Facebook
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_______ is the most popular social network destination worldwide. (Circle the correct answer.) a. Twitter b. LinkedIn c. MySpace d. Facebook
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c. Orkut
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______ is a popular social network that is very popular in Brazil and India. (Circle the correct answer.) a. LinkedIn b. Live Journal c. Orkut d. Tagged
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b. Social network advertising
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_______ involves the use of social networks to communicate and promote the benefits of products and services. (Circle the correct answer.) a. Social network shopping b. Social network advertising c. Viral marketing d. Direct advertising
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d. to access exclusive deals or offers
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The primary reason someone “friends” a brand on Facebook is to ______. (Circle the correct answer.) a. make additional friends b. gain publicity c. earn direct payments from the brand marketing people d. to access exclusive deals or offers
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b. Dell
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7. _______ created its own social networking Web site, IdeaStorm, as a means for its millions of customers around the world to talk about new products, services, or improvements they would like. (Circle the correct answer.) a. Apple b. Dell c. Hewlett Packard d. IBM
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b. Viral marketing
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______ encourages individuals to pass along a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. (Circle the correct answer.) a. Word of mouth advertising b. Viral marketing c. A social network d. Direct advertising
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d. password
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Some organizations ask for a candidate’s username and _______ so they can log in as the candidate to Facebook or other social media networks. (Circle the correct answer.) a. bank account b. date of birth c. list of friends d. password
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a. retailer advertising
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Social shopping Web sites generate revenue through _______. (Circle the correct answer.) a. retailer advertising b. sharing with retailers data about their members’ like and dislikes c. both retail advertising and sharing with retailers data about their members’ likes and dislikes d. names and e-mail addresses of friends of shoppers
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c. 16
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As of April 2013, _______ states have enacted laws to curb cyberbullying by calling on schools districts to develop policies regarding cyberbullying detection and punishment. (Circle the correct answer.) a. nearly all b. 7 c. 16 d. no
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c. occurred off school premises
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When school authorities do get involved in an effort to discipline students for cyberbullying, they are sometimes sued for violating the student’s right to free speech, especially if the activity involved _______. (Circle the correct answer.) a. minority students b. students under the age of 13 c. occurred off school premises d. both a student and a teacher
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d. Cyberstalking
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_______ is threatening behavior or unwanted advances directed at an adult using the Internet or other forms of online and electronic communications. (Circle the correct answer.) a. Libel b. Slander c. Cyberbullying d. Cyberstalking
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d. send the stalker a written notice that their contact is unwanted and that further contact should cease
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The National Center for Victims of Crime offers this advice for cyberstalking victims ______. (Circle the correct answer.) a. destroy all evidence of any contact with the cyberstalker b. meet in a public place with the cyberstalker to talk things out before involving any law enforcement officers c. do not consider getting law enforcement officers involved until the stalker threatens violence d. send the stalker a written notice that their contact is unwanted and that further contact should cease
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c. 90,000
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MySpace purged _______ sex offenders from its site over a period of two years. (Circle the correct answer.) a. 25,000 b. 65,000 c. 90,000 d. 113,500
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b. delete material that violates the site’s policies
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Most social networking Web sites have a terms of user agreement that states the Web site has the right to _______. (Circle the correct answer.) a. post messages about its users b. delete material that violates the site’s policies c. edit spelling in material submitted by its users d. charge users to view adult material
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d. 100 hours
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More than _______ of video is uploaded to YouTube every minute, making it difficult to review all material submitted for posting. (Circle the correct answer.) a. 8 hours b. 24 hours c. 48 hours d. 100 hours
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c. Anthony Weiner
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US Represenative ______ was forced to resign in 2011 after admitting he sent sexually explicit photos of himself to several women using social networks including Facebook and Twitter. (Circle the correct answer.) a. John Boener b. Barney Frank c. Anthony Weiner d. Ron Paul
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d. performing tasks in the virtual world, or their owners can purchase virtual world money for them using real world cash
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Avatars can earn virtual world money by _______. (Circle the correct answer.) a. virtual world money laundering in the virtual world without their owners b. performing some actual task in the real world c. physically moving back and forth between the real and virtual worlds d. performing tasks in the virtual world, or their owners can purchase virtual world money for them using real world cash
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c. game administrators
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Bad deeds done in a virtual online world can be mediated by _______, who can take action according to the rules of the game and with consequences internal to the game. (Circle the correct answer.) a. real world law enforcement officers b. other virtual world members c. game administrators d. virtually no one
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LinkedIN
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____________________ is a business-oriented W eb site used for professional networking; users create a network made up of people they know and trust in business.
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viewers
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An advantage of social network advertising is that advertisers can create an opportunity to generate a conversation with ____________________ of the ad
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demographic
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An advantage of social network advertising is that ads can be targeted to reach people with the desired _________________________ characteristics.
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Direct
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____________________ advertising involves placing banner ads on a social networking Web site.
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fans
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Innovative companies are using a new marketing technique by creating a group on a social networking Web site that interested users can join by becoming ____________________.
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Virals
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____________________ marketing encourages individuals to pass along a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence.
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Hotmail
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____________________ created what is recognized by many as the most successful viral marketing campaign ever when it first launched its service in 1996.
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remove
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Job candidates should review their presence on social networking sites and ____________________ photos and postings that reveal them in a potentially negative light.
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shopping
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Social shopping Web sites combine two highly popular online activities – ____________________ and social networking
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Cyberbullying
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______________________________ has become so intense that minors have committed suicide as a result.
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school premises
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Some schools have modified their discipline policy to reserve the right to punish a student for actions taken off ___________________ ____________________ if they adversely affect the safety and well-being of a student while in school.
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cyberstalking
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______________________________ is threatening behavior or unwanted advances directed at an adult using the Internet or other forms of online and electronic communications
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unwanted
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The National Center for Victims of Crime recommends that when the cyberstalker is known, victims should send the stalker a written notice that their contact is ________________________ and that all further contact must cease.
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violence
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Most social networking Web sites have policies against uploading videos depicting ____________________ or obscenity.
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terminated
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User accounts that violate a Web site’s terms of use agreement can be ________________________. (Fill-in-the-blank.)
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obectionable
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Quite often, it is only after other members of a social networking Web site complain that ___________________________ material is taken down
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online virtual
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A(n) ____________________ ____________________ world is a shared multimedia, computer-generated environment in which users, represented by avatars, can act, communicate, create, retain ownership of what they create, and exchange assets. (Fill-in-the-blank.)
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avatar
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A(n) ____________________ in a virtual world is a character in the form of a human, animal, or mythical creature.
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role playing game
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Massively multiplayer online ____________________ ____________________ ____________________ provide a huge online world in which players take on the role of a character and control that charcter’s action.
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creative expression
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The New Media Consortium is an international consortium of hundreds of organizations focused on exploring the use of new media and technologies to improve teaching, learning, and __________________ ___________________.

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