ch 20 – Flashcard Test Answers
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________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs, customer value and mutual gain. A) The sustainable marketing concept B) Innovation C) Consumerism D) Environmentalism E) The strategic planning concept
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a
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All of the following are concepts that define the needs of consumers and/or businesses EXCEPT? A) Marketing concept B) Societal marketing concept C) Strategic planning concept D) Sustainable marketing concept E) Consumer business concept
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e
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The ________ is specifically focused on future company needs only. A) societal marketing concept B) strategic planning concept C) sustainable marketing concept D) marketing concept E) consumer business concept
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b
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The ________ is specifically focused on the future welfare of consumers only. A) strategic planning concept B) sustainable marketing concept C) societal marketing concept D) consumer business concept E) marketing concept
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c
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societal marketing concept considers the future welfare of consumers, while strategic planning concept considers future company needs.
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t
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sustainable marketing meets the needs and future welfare of consumers (societal marketing concept) while preserving the ability of future company and company needs (strategic planning concept ) benefits the company and consumers now and in the future.
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t
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McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. "Plan to Win" best exemplifies which concept? benefits the company and consumers. A) sustainable marketing concept B) marketing concept C) societal marketing concept D) strategic planning concept E) consumer business concept
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a
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Many critics charge that the American marketing system causes ________ to be higher than they would be under more "sensible" systems. A) imports B) exports C) prices D) product safety measures E) employee morals
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c
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A long-standing charge against intermediaries is that they mark up prices beyond the ________. A) value of their services B) delivery charges C) going market price D) promotion cost E) resale value
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a
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alot of times promotions and package ads (discounts) add psychological value, not functional.
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t
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Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices by arguing all of the following factors EXCEPT? A) Advertising and promotion make consumers feel wealthy. B) Advertising and promotion make consumers feel attractive. C) Advertising and promotion adds quality to the product. D) Advertising and promotion adds value by informing potential buyers of the availability and merits of a brand.
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c
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Dan's Drugstore sells consumers medicine for twenty dollars that only costs two dollars to make. The store is guilty of ________. A) deceptive promotion B) deceptive packaging C) false advertising D) excessive markups E) redlining
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d
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Albatross Enterprises was accused of deceptive pricing. Which of the following explains what might have happened? A) Albatross refused to advertise sale prices in the local paper. B) Albatross lured customers to the store for a bargain that is out of stock. C) Albatross advertised a large price reduction from a phony high retail list price. D) Albatross misrepresented a product's features in an ad. E) Albatross used misleading labeling.
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c
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Hart's Department Store was accused of deceptive promotion. Which of the following best explains what might have happened? A) Hart's refused to advertise sale prices in the local paper. B) Hart's lured customers to the store for a bargain that is out of stock. C) Hart's advertised a large price reduction from a phony high retail list price. D) Hart's used misleading labeling. E) Hart's exaggerated its package contents through subtle design.
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b
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Deceptive practices fall into three groups: deceptive ________, deceptive ________, and deceptive ________. A) product; pricing; promotion B) pricing; promotion; placement C) pricing; promotion; packaging D) packaging; product; promotion E) product; packaging; placement
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c
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Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product's ________ or ________,bargain thats out of stock A) true price; performance B) features; performance C) packaging; costs D) design; features E) availability; package contents
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b
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A major step in regulating "unfair or deceptive business acts and practices" was the enactment of the ________ in 1938. A) Robinson-Patman Act B) Wheeler-Lea Act C) Interstate Commerce Commissions D) Taft-Hartley Act E) Stamp Act
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b
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Advertising "puffery" is a term for ________. A) a straightforward promotional message B) innocent exaggeration for effect C) emotional appeals to consumers D) subliminal appeals to consumers E) value-added promotions
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b
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Which of the following advertising situations would LEAST likely be considered "puffery"? A) Mr. Clean coming to a housewife's rescue B) instantly toned thighs and legs as a result of using the Thigh Master for only 15 minutes C) children immediately growing into attractive adults as a result of drinking milk D) a retired couple drinking a vitamin and protein shake and then going bicycling E) a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine,
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d
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When critics claim that insurance, real estate, and used cars are sold, not bought, they are making accusations of the use of ________. A) deceptive promotions B) excessive markups C) high-pressure selling D) shoddy products E) excessive materialism
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c
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________ persuades people to buy goods they had no thought of buying. A) Sustainable marketing B) High pressure selling C) Strategic marketing D) Redlining E) Reverse redlining
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b
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The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling does not work if the dealership wants to ________. A) achieve short-term gains B) move last year's models C) obey local and federal law D) build long-term relationships with customers E) maintain a database
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d
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Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement. What is this called? A) product failure B) short-term planning C) planned obsolescence D) nonfunctional warranty E) expressed dissatisfaction
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c
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Critics who believe that the American marketing system poorly serves disadvantaged consumers claim that the ________ pay more for inferior goods. A) wealthy B) uneducated C) urban poor D) rural poor E) elderly
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c
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The presence of ________ in low-income neighborhoods makes a big difference in keeping prices down. A) malls B) small stores C) redlining companies D) large national chain stores E) factory outlets
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d
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When major chain retailers avoid placing stores in disadvantaged neighborhoods, they are likely to be accused of the discriminatory practice of ________. A) embargo B) licensing C) redlining D) puffery E) scrambling merchandise
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c
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Critics have charged that the marketing system urges too much interest in ________. A) material possessions B) the push strategy C) meeting a quota D) new product invention E) entering the global market arena
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a
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Critics of the American economic marketing system have charged that marketers have created a culture in which people are judged by what they ________. A) are B) own C) do D) eat E) avoid
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b
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Bill Talen, also known as the Reverend Billy, leader of the Church of Stop Shopping, wants people to resist the temptation to shop. He annually leads a group of volunteers in his post-Thanksgiving Buy Nothing Parade in front of Macy's in Manhattan. Bill Talen is criticizing the American marketing system for creating ________. A) too few social goods B) environmental problems C) shoddy products D) false wants and too much materialism E) predatory competition
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d
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The overselling of private goods results in ________ at the expense of public goods, such as cars causing traffic jams, air pollution, injuries, and deaths. A) cultural pollution B) misdirected funding C) social costs D) materialism E) opportunity costs
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c
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To restore the balance between private and public goods, producers could be required to bear the full ________ costs of their operations. A) promotional B) cultural C) environmental D) social E) safety
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d
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For cars, "social costs" include all of the following EXCEPT ________. A) traffic congestion B) air pollution C) gasoline shortages D) congestion tolls E) traffic accidents which ones the solution, not the problem (cost)
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d
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Cultural pollution could be referred to as ________. ppls sense are sometimes assaulted by clutter of _____ A) commercial noise B) air pollution C) language barriers D) a marketer's inability to identify a target market E) zipping or zapping
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a
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Large marketing companies can use patents and heavy promotion spending to ________. A) acquire smaller companies B) bear the social costs of their operations C) set up barriers for others wanting to enter the industry D) achieve economies of scale E) offset cultural pollution
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c
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All of the following are potential advantages of acquisition EXCEPT? A) The acquiring company can gain economies of scale. B) Acquisitions require little government oversight. C) An acquiring company may improve the efficiency of an acquired company. D) An industry might become more competitive after an acquisition. E) The acquisition may result in lower costs, leading to lower prices for consumers.
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b
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Setting prices below cost, threatening to cut off business with suppliers, and discouraging the purchase of a competitor's products are all examples of ________. A) routine competition B) excessive materialism C) predatory competition D) acquisitions E) barriers to entering a market
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c
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The two major movements to keep business in line are environmentalism and ________. A) consumerism B) protectionism C) antimonopoly legislation D) regulating interstate commerce E) innovation
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a
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________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers. A) Environmentalism B) The Bill of Rights C) Grassroots politics D) Consumerism E) The Human Relations Movement
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d
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All of the following are traditional sellers' rights EXCEPT ________. A) the right to charge any price for the product B) the right to spend any amount to promote the product C) the right to promote any product to any audience D) the right to use any buying incentive programs E) the right to introduce any product in any size and style
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c
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Consumer advocates call for all of the following additional consumer rights EXCEPT ________. A) the right to be protected from unwanted marketing messages B) the right to be well informed about important product aspects C) the right to be protected against questionable products and marketing practices D) the right to influence marketing practices in ways that will improve the quality of life E) the right to influence products in ways that will improve the quality of life
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a
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Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise." A) not buy a product that is offered for sale B) expect the product to perform as claimed C) be well informed about important aspects of the product D) be protected against questionable marketing practices E) influence products and marketing practices in ways that will improve the "quality of life"
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e
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Proposals related to the consumer's right to be informed including knowing all of the following EXCEPT ________. A) unit pricing B) ingredient labeling C) nutritional labeling D) product freshness (open dating) E) product safety
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e
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Proposals ________ include promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption. A) related to the right to be informed B) related to consumer protection C) for preserving the world for future consumption D) relating to quality of life E) related to the right to charge any price for the product
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c
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________ is an organized movement of concerned citizens and government agencies to protect and improve people's living environment. A) Consumerism B) Environmentalism C) Social responsibility D) Enlightened marketing E) Sense-of-mission marketing
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b
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________ is a management approach that involves developing strategies that both sustain the environment and produce profits for the company. A) Consumerism B) New clean technology C) Environmental sustainability D) Social responsibility E) Ethical decision making
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c
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Companies emphasizing ________ involves not just cleaning up waste but also eliminating or minimizing waste before it is created. A) pollution prevention B) product stewardship C) "beyond greening" D) new clean technology E) sustainability vision
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a
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All of the following are components of both internal and external "greening" and "beyond greening" activities EXCEPT ________. A) pollution prevention B) product stewardship C) environmentalism D) new clean technology E) sustainability vision
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c
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Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________. A) green marketing B) design for environment (DFE) C) product stewardship D) environmental sustainability E) pollution prevention
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c
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________ involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or recover. A) Pollution control B) Design for environment (DFE) C) Consumerism D) Societal marketing E) Strategic planning
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b
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Companies can develop ________, which serves as a guide to the future. It shows how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there. A) new clean technology B) cradle-to-cradle practices C) pollution prevention D) product stewardship E) a sustainability vision
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e
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The philosophy of ________ holds that a company's marketing should support the best long-run performance of the marketing system. A) corporate social responsibility B) environmentalism C) the sustainable marketing concept D) the free enterprise system E) consumer-oriented marketing
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c
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All of the following are sustainable marketing principles EXCEPT ________. A) consumer-oriented marketing B) customer-value marketing C) innovative marketing D) value marketing E) societal marketing
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d
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Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice? A) consumer-oriented marketing B) societal marketing C) sense-of-mission marketing D) customer-value marketing E) innovative marketing
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a
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Which sustainable marketing principle requires that a company seek real product and marketing improvements? A) consumer-oriented B) innovative C) customer-value D) sense-of-mission E) market-oriented
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b
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Some firms define their purpose in narrow product terms. Others that define their purpose in broad social terms follow ________. A) societal marketing B) sense-of-mission marketing C) consumer-oriented marketing D) customer-value marketing E) consumerism
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b
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When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing. A) value B) societal C) sense-of-mission D) consumer-oriented E) customer-value
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b
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What are deficient products? A) products that have neither immediate appeal nor long-run benefits B) products that give high immediate satisfaction but only hurt consumers in the long run C) products that have low appeal but may benefit consumers in the long run D) products that are either unsafe or inferior E) any product in the decline stage of the product life cycle
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a
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Dales Drugstore sells cough medicine that is sour and ineffective. This is an example of a ________ product. A) societal B) pleasing C) salutary D) deficient E) desirable
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d
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A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products. A) deficient B) pleasing C) salutary D) desirable E) threatening
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b
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________ products give both high immediate satisfaction and high long-run benefits. tasty and nutricious A) Deficient B) Pleasing C) Desirable D) Salutary E) Threatening
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c
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Examples of pleasing products include ________. A) cigarettes and junk food B) dental services and medications C) seat belts and air bags D) fruits and vegetables E) bicycle helmets and elbow pads
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a
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Baker Enterprises produces several new products that have low appeal but may benefit consumers in the long run. What is the most accurate classification of these products? like a helmet A) deficient B) pleasing C) salutary D) desirable E) unpleasing
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c
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Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas. Monica and other managers could create broad guidelines that everyone in the organization must follow in the form of ________. they should cover ad standards, customer service, product development.. etc A) a company value statement B) a company mission statement C) a company vision statement D) corporate marketing ethics policies E) a financial statement
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d
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A company that produces and heavily markets cigarettes, with many promotions aimed at young (although legal age) nonsmokers, most likely follows which of the following as a guiding principle? A) the philosophy that companies should have a social conscience B) the philosophy that companies can do in good conscience whatever the market and legal systems allow C) the philosophy of environmentalism D) the philosophy of consumer-oriented marketing E) the philosophy of consumerism
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b
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Companies must decide what principle they should use as a guide on issues of ethics and social responsibility. All of the following are common philosophies to accomplish this end EXCEPT? A) Let the free market decide. B) Let the legal system decide. C) Let society decide. D) Let individual managers decide. E) Let individual companies decide.
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c
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The Sustainable Company At the foundation of marketing is the belief that companies that fulfill the needs and wants of customers will thrive. Companies that fail to meet customer needs, or that intentionally or unintentionally harm customers, others in society, or future generations will decline.
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t
