CB Final Chapter 10
Unlock all answers in this set
Unlock answersquestion
1. A group of people who share similar values and tastes that are subsumed within a larger culture is defined as a _____. a. native culture b. macroculture c. microculture d. global culture e. mainstream culture
answer
c. microculture
question
2. Many aspiring artists identify themselves with various bohemian groups which are seen as unconventional and liberating. Such groups are an example of a(n) _____. a. collective culture b. universal culture c. mainstream culture d. microculture e. macroculture
answer
d. microculture
question
3. Jane had very few friends in school until she joined Techno-buzz, a group for technology enthusiasts. She felt a sense of belongingness with the group and met other members with whom she shared many common interests. This is an example of belonging to a _____. a. collective culture b. mainstream culture c. macroculture d. microculture e. global culture
answer
d. microculture
question
4. Rodeo, a popular animal-riding sport in Texas, draws huge crowds every time it is organized. However, there are others among them who view the sport as encouraging animal cruelty and hence they stage protests to ban this sport. These people come together and form groups to further the cause of safeguarding animals. Such groups are an example of a(n) _____. a. universal culture b. Macroculture c. Subculture d. collective culture e. mainstream culture
answer
c. subculture
question
5. When a consumer faces a situation involving conflicting expectations based on cultural expectations, he or she is said to be experiencing _____ conflict. a. Armed b. relational c. physical d. structural e. role
answer
e. role
question
6. Randy and Cindy, a married couple who are professionals in the same field, were planning to attend a conference together. However, when their two-year-old daughter fell ill, Randy stayed home to take care of her, while Cindy attended the conference. When Cindy told fellow attendees why her husband could not make it for the conference, they were surprised that she was not the one who stayed back at home as she was the mother. Which of the following is Cindy most likely to have experienced due to the conflicting expectations between being a mother and being a professional? a. Expectation divergence b. Role conflict c. Relational conflict d. Cognitive dissonance e. Structural conflict
answer
b. role conflict
question
The phenomenon in which consumers often choose membership in microcultures in an effort to stand out or define themselves from the crowd is called _____. a. resurgence b. acculturation c. divergence d. enculturation e. stratification
answer
c. divergence
question
Greg is part of a fraternity whose members wear only Polo shirts to college. Greg and his friends have chosen to join it as they wanted to define themselves from other students on campus, and wearing a certain brand of clothing helps them achieve that. Which of the following phenomena best describes the students' decision to join a fraternity to define themselves? a. Divergence b. Enculturation c. Resurgence d. Acculturation e. Assimilation
answer
a. divergence
question
Chicago is famous for its mouth-watering hot dogs where the hot dog is either steamed or simmered in water. This hot dog is unlike any other found in the rest of the country. This is an example of culinary difference arising out of different _____ microcultures. a. regional b. sex-role c. age-based d. religious e. generational
answer
a. regional
question
Southerners are distinguished from others by their hospitality as well as their love for tradition. This is an example of difference based on _____ microcultures. a. regional b. sex-role based c. age-based d. religious e. street
answer
a. regional
question
Traditional advertisements for cookware have always focused on appealing to women consumers. Such advertisements make use of consumer differences arising out of microcultures based on different _____. a. sex roles b. religions c. regions d. ethnicities e. generations
answer
a. sex roles
question
Which of the following is true about gender differences in making consumer decisions? a. Men tend to be more heuristic/intuitive in their processing. b. Men tend to process information in a more piecemeal fashion. c. Women tend to process information based on the way it is framed. d. Women tend to process information based on the categories it evokes. e. Men generally tend to make poorer consumer choices than women.
answer
a. Men tend to be more heuristic/intuitive in their processing.
question
The societal expectations for men and women among members of a cultural group are referred to as _____. a. gender sanctions b. gender identification c. gender socialization d. sex roles e. sex ratios
answer
d. sex roles
question
The reliance on schema-based heuristics in making decisions is known as cognitive _____. a. dissonance b. distortion c. structuring d. divergence e. imaging
answer
c. structuring
question
Most men hate shopping for clothes and use product price as an indicator for quality. Many believe expensive products as a guarantee for good quality. In making a buying decision based on price-quality heuristic, the consumer is making use of _____. a. cognitive distortion b. cognitive dissonance c. cognitive imaging d. cognitive divergence e. cognitive structuring
answer
e. cognitive structuring
question
Eve is a brand of jeans named after a style journal for women. The brand conducted a survey recently and found out that men avoided buying Eve jeans as they associated the brand exclusively with women. Which of the following is illustrated through this scenario? a. Cognitive dissonance b. Cognitive distortion c. Cognitive divergence d. Cognitive structuring e. Cognitive imaging
answer
d. Cognitive structuring
question
Teenagers around the world are more similar to each other than to people from other generations in the same culture. This is an example of a(n) _____ microculture. a. regional b. age-based c. sex-role based d. generational e. street
answer
b. age-based
question
Majority of teenagers in developed nations are seen either browsing the Internet or listening to music on their smartphones or other electronic gadgets. It can be said that teenagers pretty much have the same preferences throughout the developed world. This phenomenon labeled as world teen culture is an example of a(n) _____ microculture. a. generational b. sex-role based c. age-based d. street e. regional
answer
c. age-based
question
A group of people who have lived the same major experiences in their life with the experiences shaping their core values is referred to as a(n) _____. a. cohort b. series c. tribe d. legion e. order
answer
a. cohort
question
20. A group of students from different parts of the country started elementary school together. They graduated high school at a time when higher education costs made it very difficult for parents to finance college education. Most of them took loans to complete college. This experience made them financially responsible and they started saving up early in life. This collective group of individuals can best be described as belonging to the same _____. a. tribe b. cohort c. legion d. series e. order
answer
b. cohort
question
Americans who were born before 1928, and whose lives and values were shaped very much by World War II and post-war experiences, belong to the _____. a. greatest generation b. Baby Boomers c. Generation X d. Millennials e. Generation Y
answer
a. greatest generation
question
Louis was born in 1920 and spent four years in the Navy during World War II. He doesn't understand his grandchildren's spending habits because he was always thrifty. Which of the following generational microcultures is Louis most likely to belong? a. Baby Boomers b. Silent generation c. Generation X d. Millennials e. Greatest generation
answer
e. greatest generation
question
Americans born between 1928 and 1945 tend to be frugal and follow largely utilitarian motivations with their purchases. The generational microculture group illustrated here is the _____. a. Baby Boomers b. greatest generation c. silent generation d. Millennials e. Generation X
answer
c. silent generation
question
Carla is a 75-year-old woman. Her life's choices have been influenced by her experiences of the Great Depression as well as World War II. She spends sparingly and buys only what is of practical use to her. Which of the following generational microcultures is Carla most likely to belong? a. Baby Boomers b. Silent generation c. Generation X d. Generation Z e. Millennials
answer
b. silent generation
question
Americans born between 1946 and 1964, during a time in the United States that was marked by optimism and relative economic security, belong to the _____. a. greatest generation b. silent generation c. Baby Boomers d. Millennials e. Generation X
answer
c. baby boomers
question
. Carl turned 55-years old in 2012. He retired early from his job as he had enough savings for a good life. Carl belongs to the _____ group. a. greatest generation b. silent generation c. Generation X d. Millennials e. Baby Boomers
answer
e. baby boomers
question
Consumers born between 1965 and 1980, long thought to be a group that was marked by alienation and cynicism, belong to the _____. a. greatest generation b. Baby Boomers c. Millennials d. Generation X e. silent generation
answer
d. generation x
question
Richard was born in 1976. His parents divorced when he was five years old. Since then he has been a cynicist, but now he is a strong believer of traditional family values. The generational microculture Richard belongs to is _____. a. Generation X b. Millennials c. Baby Boomers d. greatest generation e. Generation Y
answer
a. generation x
question
Which of the following generational microcultures is also referred to as the "latchkey" kids? a. Greatest generation b. Silent generation c. Baby Boomers d. Generation X e. Millennials
answer
d. generation x
question
Which of the following generational microcultures is also referred to as Generation Y? a. Greatest generation b. Silent generation c. Baby Boomers d. Millennials e. Global generation
answer
d. millennials
question
Which of the following is true of the Millennials? a. They have estranged relations with their parents. b. They are referred to as the first "always connected" generation. c. They view technology as the cause for minimizing human interactions. d. They are collectively referred to as "digital natives." e. They prefer to live in rural settings than in urban settings.
answer
b. They are referred to as the first "always connected" generation.
question
Stana is a 24-year-old working woman. She is very technologically savvy and believes in staying connected with her friends online, at all times. She loves visiting coffee shops that provide WiFi accessibility. She does not own a car as she prefers to walk than drive. She owns a small apartment in an urban area. Stana belongs to the _____ group. a. Baby Boomers b. Generation X c. Generation Z d. Millennials e. greatest generation
answer
d. millennials
question
Most young consumers who were born between 1995 and 2010 belong to _____. a. Generation X b. Baby Boomers c. Millennials d. Generation Y e. Generation Z
answer
e. generation Z
question
Which of the following statements is true about Generation Z? a. Their lives and values are shaped very much by World War II and their post-war experiences. b. They are referred to as "latchkey" kids. c. They tend to embody the "kids growing older, younger" concept. d. They were born between 1981 and 1995. e. They tend to be frugal and follow, largely, utilitarian motivations with their purchases.
answer
c. They tend to embody the "kids growing older, younger" concept.
question
When a consumer is marked in some way that indicates their place in society, it is referred to as _____. a. stigmatization b. identification c. acculturation d. assimilation e. stratification
answer
a. stigmatization
question
Prisoners are often seen in public picking up trash along interstate highways. Other people can recognize these prisoners because of the green and white striped clothing they wear. This clothing is an example of _____ because it indicates that they are incarcerated individuals who have performed some illegal act in society. a. stratification b. enculturation c. acculturation d. stigmatization e. assimilation
answer
d. stigmatization
question
Which of the following is the largest ethnic group in the United States? a. Hispanics b. African Americans c. Asian Americans d. Native Americans e. Native Hawaiians
answer
a. Hispanics
question
Which of the following terms is used to describe immigrants as they face decisions and form preferences based on their old or new cultures? a. Divergence b. Cohort c. Conformity d. Habitus e. Bicultural
answer
e. bilcultural
question
Neer, a second-generation Asian immigrant, has had a close-knit upbringing. He is not as orthodox as his family and has adopted the American culture to some extent. He often has to deal with situations where he has to form preferences based on his Asian culture or American culture. Which of the following terms best describes Neer's situation? a. Intracultural b. Bicultural c. Integration d. Enculturation e. Isolation
answer
b. bicultural
question
Which of the following ethnic groups is highly educated and highly affluent compared to the other minority groups? a. Hispanics b. African Americans c. Asian Americans d. Native Americans e. Pacific Islanders
answer
c. asian americans
question
Which of the following statements is true about the ethnic microculture in the United States? a. Hispanics in the U.S. place a high value on social intimacy. b. The largest ethnic group in the U.S. is the African-American group. c. Asian-Americans are the least affluent compared to the other minority groups. d. All Hispanic consumers have identical preferences and tastes. e. Asian-Americans are the least educated compared to the other minority groups.
answer
a. Hispanics in the U.S. place a high value on social intimacy.
question
A culturally defined group to which a consumer belongs based on resources like prestige, income, occupation, and education is known as a social _____. a. cohort b. norm c. network d. order e. class
answer
e. class
question
Mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class is referred to as _____. a. habitus b. conceptus c. status d. prospectus e. stratum
answer
a. habitus
question
The social class into which a consumer is born into is referred to as his/her _____ status. a. achieved b. ideal c. ascribed d. desired e. aspired
answer
c. ascribed
question
Everyone thinks that Rachel is a lucky girl as she was born with a silver spoon in her mouth. She is the heir-apparent to one of the largest conglomerates in the world. This description of Rachel corresponds best with her _____ status. a. achieved b. ideal c. desired d. ascribed e. aspired
answer
d. ascribed
question
The social class into which a consumer works his/her way into is referred to as his/her _____ status. a. achieved b. ideal c. ascribed d. desired e. aspired
answer
a. achieved
question
Miles, whose mother is a homemaker, was born into a traditional, middle-class family. Miles worked hard as a student and graduated from Harvard Law School. Today, he is considered as one among the elite of Manhattan. This description of Miles corresponds best with his _____ status. a. ascribed b. desired c. aspired d. achieved e. ideal
answer
d. achieved
question
Ascribed status differs from achieved status in that ascribed status refers to: a. consumers who do not aspire to move up the social ladder. b. consumers who work their way into a class. c. consumers who believe in conspicuous consumption to gain entry into a class. d. consumers marked in some way that indicates their place in the society. e. consumers born into a social class.
answer
e. consumers born into social class
question
In sociology, a marriage that is comprised of people from similar classes is referred to as _____. a. polygamy b. monogamy c. exogamy d. polyandry e. homogamy
answer
e. homogamy
question
When Charles married Candace, everyone agreed that it was a match made in heaven. They were both doctors who grew up in the countryside with strong traditional values. Such marriages between people belonging to identical social classes are known as _____. a. homogamy b. monogamy c. endogamy d. exogamy e. polygamy
answer
a. homogamy
question
Which of the following statements is true about the social class microculture in the U.S.? a. Every consumer in the social class will exhibit the exact same behaviors and opinions. b. Consumers born into a social class have an achieved status. c. Social class tends to be a better predictor of purchases that involve symbolic products. d. All consumers in a social class will strive to move up the social ladder. e. Consumers who work their way into a class have an ascribed status.
answer
c. Social class tends to be a better predictor of purchases that involve symbolic products.
question
The division of society into classes that have unequal access to scarce and valuable resources is known as social _____. a. stigmatization b. diversification c. isolation d. assimilation e. stratification
answer
e. stratification
question
World of Warcraft has a rather large number of dedicated players online. These gamers come from different ethnic, demographic, and geographic backgrounds, but they all share the same passion for the game. This microculture of gamers can be referred to as a(n) _____ microculture. a. street b. generational c. regional d. religious e. age-based
answer
a. street
question
Which of the following is true about the microcultures around the world? a. Microcultures consist of a group of people who have distinct values and tastes. b. Unlike in the U.S., microculture membership does not affect the value of things in China. c. Marketers need to ignore the effects of microculture as they are of no significance. d. Street microcultures like sports and fashion exist around the world. e. Microcultures are confined to the U.S.
answer
d. Street microcultures like sports and fashion exist around the world.
question
Wen, a consumer researcher, is conducting a research on the buying behavior of the Hispanics. As part of her study, she calculates a consumer's buying power by relating it to the consumer's income. The consumer attributes that Wen employs in her research can best be described as _____. a. geographics b. demographics c. ethnographics d. psychographics e. orthographics
answer
b. demographics
question
Which of the following is a geodemographic tool that assists consumer behavior analysis? a. CPM b. PRIZM c. BLAST d. LDRA e. PERT
answer
b. PRIZM
question
Which of the following types of analysis develops a profile of a consumer group based on relatively tangible human characteristics such as age, ethnicity, sex, occupation, income, region, religion, and gender? a. Demographic analysis b. Ethnographic analysis c. Orthographic analysis d. Geographic analysis
answer
a. Demographic analysis
question
Many young, working couples choose to have just one kid or none at all. These couples hardly have any responsibilities like saving up for children's education or securing children's future. This leaves them with more than enough money to spend on luxury goods. Most of them enjoy high spending power and splurge on a lot of luxurious goods. Which of the following trends is reflected in this scenario? a. Declining birthrates b. Declining consumer affluence c. Increasing life expectancy d. Increasing cultural diversity e. Increasing population
answer
a. Declining birthrates
question
Businesses dealing with planned retirement communities have become profitable as the Baby Boomer population becomes older. Identify the trend affecting consumer behavior in this scenario. a. Declining birthrates b. Declining consumer affluence c. Increasing life expectancy and the aging consumer d. Increasing population e. Increasing cultural diversity
answer
c. Increasing life expectancy and the aging consumer
