Business Test Chapter 10 – Flashcards
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Is marketing non-paid promotional communication presented by the media?
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No (publicity)
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Is a marketing mix the blending of product, distribution, price, and promotion?
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yes
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Does a focus group involve observing the actions of consumers?
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no (observation group)
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Does convenience affect the price consumers are willing to pay for a product?
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yes
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Is mass promotion less expensive than personalized promotion?
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yes
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setting and communicating the value of products and services
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price
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a unique identification for a company's products
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brand name
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an activity consumed at the same time it is produced
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service
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a specific group of consumers with similar wants and needs
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target market
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an amount added to the cost of a product to establish the selling price
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markup
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communication used to inform, persuade, or remind
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promotion
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a life insurance policy (R or E)
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emotional
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a baby monitor (R or E)
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emotional
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a new refrigerator
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rational
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a birthday cake and party supplies (R or E)
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emotional
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a hybrid car that gets 65 miles to a gallon of gas (R or E)
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rational
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a mortgage lender (R or E)
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rational
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a Hawaiian vacation
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emotional
