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Home Page Social Science Business Business Quiz #3 - Flashcards

Business Quiz #3 – Flashcards

Deloris Connelly
7 July 2022
10 test answers

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question
the most visible part of the marketing mix, which can be very expensive, is____.
answer
Promotion
question
Which of the following is NOT a primary source of data?
answer
accounting records
question
the main function of marketing is ____.
answer
to establish meaningful relationships with customers to ensure loyalty and repeat business
question
______ shifts, such as age, gender, ethnicity, and marital status, and changing values, can signal opportunities for businesses.
answer
decographic
question
form utility refers to ______.
answer
a product produced from ra materials the pleases the costumer
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question
the first step in the marketing process is to ______.
answer
identify a market need
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question
Marketing has evolved over which general eras?
answer
production, sales, marketing, societal marketing, customer relationship
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question
The middlemen in a distribution channel are sometimes called ____
answer
wholesalers
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question
When needs are satisfied, _____ is created.
answer
utility
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question
Snow blowers are sold in areas where there is a longer cold season and the likelihood of snow. The consumer market for snow blowers is an example of ______.
answer
geographic segmentation.
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Question
What is the right structure for an essay
Answer
A paragraph is a related group of sentences that develops one main idea. Each paragraph in the body of the essay should contain:
  • a topic sentence that states the main or controlling idea
  • supporting sentences to explain and develop the point you’re making
  • evidence from your reading or an example from the subject area that supports your point
  • analysis of the implication/significance/impact of the evidence finished off with a critical conclusion you have drawn from the evidence.