Business Quiz #3 – Flashcards
Unlock all answers in this set
Unlock answersquestion
the most visible part of the marketing mix, which can be very expensive, is____.
answer
Promotion
question
Which of the following is NOT a primary source of data?
answer
accounting records
question
the main function of marketing is ____.
answer
to establish meaningful relationships with customers to ensure loyalty and repeat business
question
______ shifts, such as age, gender, ethnicity, and marital status, and changing values, can signal opportunities for businesses.
answer
decographic
question
form utility refers to ______.
answer
a product produced from ra materials the pleases the costumer
question
the first step in the marketing process is to ______.
answer
identify a market need
question
Marketing has evolved over which general eras?
answer
production, sales, marketing, societal marketing, customer relationship
question
The middlemen in a distribution channel are sometimes called ____
answer
wholesalers
question
When needs are satisfied, _____ is created.
answer
utility
question
Snow blowers are sold in areas where there is a longer cold season and the likelihood of snow. The consumer market for snow blowers is an example of ______.
answer
geographic segmentation.
