question

If an employee is involved with transforming resources into goods and services, then he is in

answer

operations management

question

Viewed from the perspective of operations, the money used to purchase a carpenter's tools and the electricity used to run his power saw are

answer

inputs

question

From an operations perspective, food sold at a restaurant and services provided by a plumbing company are

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outputs

question

Operations management has the primary responsibility for

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creating products that satisfy customers.

question

The nature of the service provider's product requires

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a higher degree of customer contact.

question

A primary reason for using standardization is to

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reduce production costs

question

Which of the following activities is not included in supply chain management?

answer

Researching and developing products

question

All activities involved in obtaining and managing raw materials and component parts, managing finished products, packaging them, and getting them to customers are part of

answer

supply chain management.

question

Within organizations, purchasing is also referred to as

answer

procurement.

question

The term used to refer to the raw materials, components, completed or partially completed products, and pieces of equipment a firm uses is

answer

inventory.

question

Many companies have improved compensation and benefits packages as a means of increasing employee

answer

morale

question

An inner drive that directs behavior toward objectives is called

answer

motivation.

question

Poor morale is likely to cause

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absenteesim and high turnover.

question

Frederick Taylor and other early twentieth-century management theorists believed which of the following would motivate employees to work hard?

answer

Satisfactory pay

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Prior to the Hawthorne Studies, management theorists believed that the primary motivators of employees were job security and

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money.

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In the United States, workers' _____________________ needs, as defined by Maslow, have largely been met by minimum-wage laws and federal occupational safety standards.

answer

physiological and security

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Theories X and Y are most closely associated with

answer

Douglas McGregor

question

Jane learned that, although she and June were both hired as part-time salesclerks at the same time and have similar backgrounds, June is paid $1 more per hour. Jane decided to stop cleaning dressing rooms on her shift because she thinks this is unfair. This is an example of which theory?

answer

Equity theory

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TNT Incorporated recently implemented a participative management program in which it gave teams of workers more control and authority over their jobs. It is using which of the following job designs?

answer

Job enrichment

question

A work system that allows employees to choose their starting and ending times as long as they are at work during a specified core period is called

answer

flextime

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In some companies, the department that handles the human resources management function is called by this name:

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personnel management

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All of the following are activities performed by human resources managers except

answer

selling

question

Determining, through observation and study, the specific tasks that comprise a job and the knowledge, skills, and abilities necessary to perform it is called

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job analysis.

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The document that contains an overview of a job's title, tasks, relationships with other jobs, physical and mental skills required, duties and responsibilities is referred to as a job

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description.

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All of the following would be external sources for recruiting except

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company websites

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Professionals who specialize in luring qualified people away from other companies are known as

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headhunters.

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When Sandy Smith moved to a new job that involved more responsibility and an increase in compensation, she received a

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promotion.

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All of the following would likely be requested on an employment application form except

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religion

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Socorro was terminated from her job by her employer because she was repeatedly late to work; she

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was fired.

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If a government agency paid its workers additional compensation at the end of the year as a thank-you for good work, this would most likely be called

answer

a bonus.

question

Marketing creates value by

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helping people obtain what they need and want.

question

When a customer hands the cashier $1 and receives a loaf of bread, which of the following has occurred?

answer

Exchange

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Richard has acquired a supply of canned fruits and vegetables. He does not yet have a buyer for them but he's using promotion and other activities to find a buyer. He is performing the marketing function of

answer

selling.

question

To effectively implement the marketing concept, an organization must

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balance meeting its own objectives and satisfying customer needs

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In the 21st century, __________________ remains an essential element of any marketing strategy to develop and manage long-term customer relationships.

answer

Communication

question

After analyzing its own resources and unique abilities, a company is now trying to determine what group of customers it can satisfy with a good or service. It is in the process of choosing a

answer

target market.

question

If a company develops an advertising campaign that targets a segment of consumers with a certain income and education, the company is using the following segmentation variable:

answer

demographic

question

Which of the following can be changed quickly to stimulate demand or respond to competitors' actions?

answer

price

question

Distribution is sometimes referred to as

answer

place

question

Which of the following is not an influence on the marketing environment?

answer

Manufacturing forces

question

During which stage does the firm gear up for full-scale production, distribution, and promotions?

answer

Commercialization

question

Magazines located next to the checker counter at a grocery store would probably be classified as

answer

convenience products

question

products such as furniture, audio, equip, bicycles, and everything generally classified as

answer

Shopping products

question

industrial products such as lumber, cotton, and iron are classified as?

answer

raw materials

question

if a product is experiencing negative profits and the company is spending a great deal of money on advertising to make consumers aware of the product, the product is most likely in the following life cycle stage?

answer

Introduction

question

A products profits peak and start to decline during which of the life cycle stages?

answer

Growth

question

Diet Coke is

answer

Brand Name

question

_____encourages consumers to make purchase based on emotion, rather than rational consideration about the price.

answer

Psychological pricing

question

The financial value placed on an object involved is an exchange is?

answer

The Price

question

When a computer company initially charged a low price for a new computer and then raised gaining a large market share, it was using which pricing strategy?

answer

Penetration

question

Conducting___means carrying out the goals of business through the use of the internet?

answer

e-business

question

The ability of a business to identify customers before they make a purchase is?

answer

Addressability

question

which of the following industries is not listed in your text as one that has been significantly impacted by the internet?

answer

Small-Scale organic farming

question

In 2009 the average U.S. adult spent___hour(s) a day on social networking sites and surfing the internet.

answer

6

question

one aspect of marketing that has not changed with digital media is the importance of achieving the right?

answer

marketing mix

question

The Internet is a new____For marketing products available at the right time, at the right place, and in the right quantities

answer

distribution channel

question

___are audio or video files that can be downloaded from the Internet via a subscription that automatically delivers new content to listening devices or personal computers.

answer

Pod Casts

question

____is the most popular online social networking site in the world.

answer

Facebook

question

Marketing over devices has been made possible largely by___, Which allow(s) users to perform a variety of functions, from playing games to comparing product prices from different stories.

answer

apps

question

What is the number-0ne consumer complaint to government agencies, when it comes to the internet?

answer

fraud

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