Question 1

A _________ is a marketing intermediary that sells products to other organizations.

Accepted Answer

wholesaler

Question 2

__________ warehouses are used to gather and redistribute products.

Accepted Answer

Distribution

Question 3

Retailers who have stores at convenient locations are trying to add value by:

Accepted Answer

providing place utility

Question 4

One thing that franchise systems, wholesaler-sponsored chains and retail cooperatives have in common is that they are all:

Accepted Answer

forms of contractual distribution systems.

Question 5

Which of the following statements about wholesaler-sponsored chains is most accurate? In a wholesaler-sponsored chain all stores:

Accepted Answer

are independently owned, but cooperate as a unified system of stores

Question 6

The two basic types of merchant wholesalers are:

Accepted Answer

full-service wholesalers and limited-function wholesalers

Question 7

_____________ shipping is the term used when truck trailers are transported on rail flatcars.

Accepted Answer

Piggyback

Question 8

The part of logistics that is most concerned with the flow of goods as well as work in process within the manufacturing firm is:

Accepted Answer

materials handling

Question 9

In a(n) __________ distribution system the producer manages all of the marketing functions at the retail level.

Accepted Answer

administered

Question 10

Which of the following would be classified as a limited-function wholesaler?

Accepted Answer

Autunes stocks shelves in drugstores and supermarkets with audio CDs and cassettes of \"golden oldies\" from the 70s and 80s, which it sells on consignment.

Question 11

Taken together, all of the organizations that move goods from the sources of raw materials to ultimate consumers is known as a:

Accepted Answer

supply chain

Question 12

A firm that wants to distribute its products as widely in a market as possible would use a(n) ___________ distribution strategy.

Accepted Answer

intensive

Question 13

The types of utility commonly provided by marketing intermediaries include:

Accepted Answer

time, place, possession, information, and service.

Question 14

The primary difference between retailers and wholesalers is that:

Accepted Answer

retailers sell to final consumers, while wholesalers sell to other organizations, such as retailers or manufacturers.

Question 15

Limited-function wholesalers that mainly serve small businesses by selling them a limited assortment of goods are known as:

Accepted Answer

cash-and-carry wholesalers

Question 16

A(n) ____________ consists of the marketing intermediaries that transport and store goods as they move through their path from producer to final user.

Accepted Answer

channel of distribution

Question 17

The two basic types of warehouses are:

Accepted Answer

storage and distribution

Question 18

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

Accepted Answer

Purchasing a book on the history of the United States by sending in an order form attached to a pamphlet sent to the customer by the publisher

Question 19

In the terminology of multilevel marketing, which of the following statements about the relationship between upliners and downliners is most accurate? In multilevel marketing,

Accepted Answer

upliners are salespeople who act as independent contractors, earning commissions on their own sales and also on the sales of downliners, who are additional salespeople that they recruit

Question 20

_________ involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Accepted Answer

Logistics

Question 21

__________ warehouses are used to hold products for a relatively long time.

Accepted Answer

Storage

Question 22

In the terminology of multilevel marketing, downliners:

Accepted Answer

are salespeople who have been recruited by other salespeople known as upliners to market the product

Question 23

Which of the following would be the best example of a broker?

Accepted Answer

Jill Moon helps buyers and sellers of used heavy construction equipment negotiate the terms and conditions of their transactions, but does not actually take title to any of the equipment, nor does she develop long-term relationships with the buyers or sellers

Question 24

Mall owners like to have __________ located along the walkways of their malls, because they create a marketplace type of atmosphere.

Accepted Answer

kiosks

Question 25

A(n) ___________ distribution strategy distributes a product through only a preferred group of retailers in a given area.

Accepted Answer

selective

Question 26

Direct mail, telemarketing, and catalog sales are all common examples of:

Accepted Answer

direct marketing

Question 27

A(n) __________ sells general merchandise directly from the manufacturer at a discount; items may be discontinued or have certain product flaws.

Accepted Answer

outlet store

Question 28

Discount stores, supermarkets, and department stores are all common types of:

Accepted Answer

retail stores

Question 29

In a(n) __________, independently owned and managed stores sign an agreement to use the same name, participate in chain promotions, and cooperate as a unified system.

Accepted Answer

wholesaler-sponsored chain

Question 30

Marketing intermediaries:

Accepted Answer

add value that exceeds the cost of their services.

Flashcards on Business Chapter 15

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