Business and technical writing

More than one interpretation is possible; describes writing that can mean different things to different people

Academic writing
the expository and persuasive writing done in academic circles; examples include persona essays, research papers, analyses, and arguments

Expository writing
writing to explain or inform

Expressive writing
writing to express or portray personal observation or feeling.

Field Research
research done in the field especially through surveys and interviews

Making judgements about reading that the author does not make for you.

The highly specialized language of a particular discipline or technical field.

Literary writing
writing such as novels, short stories, drama, and poetry created as an art form.

Imaginative writing
Writing such as novels, short stories, drama and poetry whose situations grow out of fantasy or imagination; events and people are fictional although the themes may reveal universal truths

Persuasive writing
writing to convince others

Rights-based Ethics
acts assume that human being s have certain rights that cannot be taken away

Rule-based ethics
acts are judged against the rules of the group

the way an author used words and sentences.

The order of words in a sentence

Technical writing
Writing done in the workplace; subject is usually technical, written carefully for a specific audience; organization is predictable and apparent; style is concise; tone is objective and businesslike, and special features include visual elements

emotional overtones; the way words make readers feel

useful in a practical way

Utility-based ethics
acts are judged by what is best for the general good of a group.

To adjust; to change circumstances so that others will like a situation better

The special beliefs, customs, or manners that are specific to a particular group of people or a particular region

Select Audience
A single person or group whose point of view is the singular and the same

Multiple Audience
An audience that includes more than one person or group whose point of view is singular; An audience that includes readers whose points of view differ

A handwritten or typed paper

The layout of a publication, Standard elements of a document’s presentation

People in an organization arranged by rank, authority, or ability

(Chapter 3) Hook
An attention-getter; words or sentences designed to engage the reader

Internal Audience
A receiver inside the sender’s organization

A brief, written internal communication

Block Style
Letter style that aligns the return address, dateline, and closing flush with the left margin

In letters, something positive said to protect a reader from bad news to come

Buyer Involvement
How much a consumer cares personally about a purchase; affects how much research a buyer will conduct after purchasing something.

The feeling of friendship, doing good things that create mutual admiration and respect.

(Chapter 4) Hook
Attention-getter designed to create interest in an idea

Maslow’s Hierarchy of needs
Division of human needs into basic needs (physiological, safety and belonging) and higher-order needs (esteem, and self-actualization)

Modified block style
Letter style that places the return address,dateline, and closing on right side of page

Encourage someone to take action

Convince someone to buy or donate something

Sociological Influences
Social factors- such as culture, family, and class- that cause buyers to purchase certain goods, and services

A personal story or a person’s statement (often someone famous) endorsing a product or service

Chronological Resume
A traditional resume that provides a history of employment and education in reverse chronological order

Letter Of Application
a letter accompanying the resume; Highlights major qualifications for the job

Follow-up letter
a letter thanking a prospective employer for an interview

Functional Resume
a non-traditional resume organized according to most important function or skill for the job

Parallel Structure
repeating the same grammatical structure of a phrase or sentence

Priority Order
Organized from most important to least important

a one or two page summary of job qualifications; used elements of page design to highlight the most impressive qualifications

Reverse Chronological Order
Going backwards through time

a stimulant, something that excites and creates extra energy

Relating to the sense of hearing or perceived through the sense of hearing

Verbal and nonverbal response to a communication process or product

Rhetorical Question
A question designed to provoke thought, a question for which the speaker expects no answer

Stage Fright
Anxiety or fear experienced when a person speaks to or performs for an audience

to prohibit or to request that a story not be published

overstatements or additions beyond the truth

(chapter 7) hook
In a news story, an opening element whose purpose is to engage the reader, grab attention and lead into the subject

a system of means of mass communication, such as radio, television, newspapers, and magazines

Public Service Announcement, news published for the benefit of the public or public agencies

Public Relations
Plans or actions taken by an individual or an organization to create a favorable relationship with the public; the staff responsible for creating an advantageous relationship with the public

Feature of a press release or a news story that identifies the location of a story

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