Question 1

_____ is the most popular mobile photo sharing application which allows users to make their photos look dreamy or retrospective with different tints and then share them with their friends.

Accepted Answer

Instagram

Question 2

Which of the following statements is true about digital media?

Accepted Answer

They do not relieve businesses of the task of achieving the right marketing mix.

Question 3

If a nationwide sandwich shop introduces a new sandwich in the Midwest to try out its marketing strategy before offering the product across the country, it is in the _____ stage of the product development process.

Accepted Answer

test marketing

Question 4

In the _____ approach to market segmentation, a company develops one marketing strategy for a single market segment

Accepted Answer

concentration

Question 5

Which of the following has most likely taken place when a customer at a bakery hands a cashier $5 for a loaf of bread?

Accepted Answer

Exchange

Question 6

Which of the following requires organizations to gather information about customer needs, share that information throughout the firm, and use it to help build long-term relationships with customers?

Accepted Answer

Market orientation

Question 7

Prism Phones Inc. is targeting college students and young professionals. The company has therefore decided to advertise its cell phones over social networking and other popular websites. Relative to television advertising, this strategy will help Prism Phones save costs, allowing the firm to sell its phones at a more competitive price. Prism Phones\' decision to advertise via different vehicles than other firms illustrates the _____ activities of the marketing mix.

Accepted Answer

promotion

Question 8

If a product is experiencing negative profits and the company is spending a great deal of money on advertising to make consumers aware of the product, the product is most likely in the _____ stage of the product life cycle.

Accepted Answer

introduction

Question 9

In businesses, the _____ is an important variableâoften the central focusâof the marketing mix, based on which the other variables are adjusted.

Accepted Answer

product

Question 10

Venn Networks recently unveiled its new smartphone at a press conference. There was a news release about the new smartphone and all the members of the company\'s top management interacted with the media during this conference. Venn Networks is using the promotional strategy of _____ in this scenario.

Accepted Answer

publicity

Question 11

Private distributor brands:

Accepted Answer

are owned and controlled by a wholesaler or retailer.

Question 12

Inventory control, transportation, and warehousing are all examples of activities of:

Accepted Answer

physical distribution.

Question 13

Which of the following is most likely the primary focus of a business that adopts a market orientation?

Accepted Answer

Building long-term relationships with customers

Question 14

A gallon of milk is an example of a:

Accepted Answer

convenience product.

Question 15

_____ is the only business function that is directly responsible for creating sales and revenue.

Accepted Answer

Marketing

Question 16

A factor that has sparked the rise of consumer-generated information is:

Accepted Answer

the consumers\' tendency to trust other consumers over corporations.

Question 17

_____ is the chance of loss associated with marketing decisions.

Accepted Answer

Risk

Question 18

In the context of the psychological variables of buying behavior, _____ is the process by which a person selects, organizes, and interprets information received from his or her senses.

Accepted Answer

perception

Question 19

If a company develops an advertising campaign exclusively for a segment of consumers with a certain income and education, which of the following segmentation variables is the company using?

Accepted Answer

Demographic

Question 20

A(n) _____ is a web-based meeting place for friends, family, co-workers, and peers that lets users create a profile and connect with other users for a wide range of purposes.

Accepted Answer

social network

Question 21

Selective distribution:

Accepted Answer

uses only a small proportion of all available outlets to expose products.

Question 22

Convenience products such as bread, milk, and chewing gum would probably be marketed:

Accepted Answer

intensively.

Question 23

Which service allows users to \"like\" a company\'s profile and thereby interact and build a relationship with the firm?

Accepted Answer

Facebook

Question 24

In the context of the evolution of the marketing concept, the era of production orientation was characterized by ____.

Accepted Answer

the development of new technologies that made it possible to manufacture goods with ever increasing efficiency

Question 25

As services are generally produced and consumed simultaneously, they are usually distributed through:

Accepted Answer

direct marketing channels.

Question 26

One challenge that digital media has created for businesses is:

Accepted Answer

employees wasting time surfing the Internet.

Question 27

_____ encourages consumers to make purchases based on emotion, rather than rational considerations about the price.

Accepted Answer

Psychological pricing

Question 28

Many social networking sites today provide users with the ability to:

Accepted Answer

download applications.

Question 29

Kemmen Foods Inc., a company that manufactures and sells breakfast cereals, has customized its cereal flavors to suit different lifestyles, personal tastes, and age groups. For example, it makes organic cereals for its health-conscious customers, and it makes colorful cereals with cartoon characters for children. Which of the following market segment approaches is Kemmen Foods Inc. using in this scenario?

Accepted Answer

Multisegment approach

Question 30

_____ is best described as a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas.

Accepted Answer

Marketing

Question 31

_____ are websites where users can add to or edit the content of posted articles.

Accepted Answer

Wikis

Question 32

The form of communication that attempts to facilitate a marketing exchange by influencing people, groups, or organizations is known as:

Accepted Answer

promotion.

Question 33

Which of the following promotion mix variables is best for promoting expensive products with specialized uses, such as houses?

Accepted Answer

Personal selling

Question 34

_____ is the goal of the marketing concept.

Accepted Answer

Customer satisfaction

Question 35

The first step in developing a marketing strategy is:

Accepted Answer

selecting a target market.

Question 36

A customer\'s subjective assessment of benefits relative to costs in determining the worth of a product is known as ____.

Accepted Answer

value

Question 37

Which of the following is NOT one of the four marketing activities of the marketing mix?

Accepted Answer

Profit

Question 38

When Viera, an automobile company, pays a television network to air its commercial, it is using:

Accepted Answer

advertising.

Question 39

Marketers\' ability to process orders electronically and increase the speed of communications thereby reducing costs, inefficiencies, and redundancies most relates to which element of the marketing mix?

Accepted Answer

Distribution

Question 40

If a company buys televisions from a manufacturer and then sells them to department stores, it is probably a _____.

Accepted Answer

wholesaler

Question 41

When a company sets a low price for a new product to discourage competition from entering the market, it is using the _____ strategy.

Accepted Answer

penetration pricing

Question 42

_____ is one of the most popular photo sharing sites on the Internet which enables the user to upload images, edit them, classify the images, create photo albums, and share photos with friends.

Accepted Answer

Flickr

Question 43

Which of the following distribution channels would most likely be used for fruits and vegetables sold at a roadside stand or farmer\'s markets?

Accepted Answer

Producer to consumer

Question 44

Which of the following statements is true of digital communication?

Accepted Answer

It has made it possible for Which of the following statements is true of digital communication?

Question 45

True Pharmaceuticals Inc. manufactures and sells a variety of drugs for a large market consisting of people of different genders, ages, educational backgrounds, lifestyles, geographic locations, and income levels. It assumes that all buyers have similar medical needs and wants. In this scenario, True Pharmaceuticals Inc. is best demonstrating a _____ approach to marketing.

Accepted Answer

total-market

Question 46

Effective promotional positioning uses promotion to:

Accepted Answer

create and maintain an image of a product in buyers\' minds.

Question 47

Products such as furniture, audio equipment, bicycles, and clothing are generally classified as:

Accepted Answer

shopping products.

Question 48

Gear Power Inc., an automobile company, manufactures different cars for different market segments. It markets SUVs for customers who live in the mountains, sedans for customers in the coastal plains, and smaller hatchback cars for those in big cities. In this scenario, Gear Power Inc. is primarily using _____ variables of market segmentation.

Accepted Answer

geographic

Question 49

Which of the following elements is the most flexible variable in the marketing mix?

Accepted Answer

Price

Question 50

_____ tend to allow businesses to be more promotional than reactive because they do not permit companies to respond to or interact with customers.

Accepted Answer

Media sharing sites

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