question

A team consists of a group of people with _____ skills and _____ are responsible and accountable for accomplishing team objectives. a. complementary; all team members b. complementary; team leaders c. differing; all team members d. differing; team leaders

answer

A. complementary;all team members

question

All of the following statements concerning team size are correct EXCEPT: a. Small teams make the most demands on team leaders. b. Large teams often suffer from disagreements, absenteeism and membership turnover. c. Small teams may lack sufficient diversity. d. Large teams tend to work slower than small teams.

answer

A. Small teams make the most demands on team leaders.

question

According to research on team effectiveness, the ideal team size is _______ members. a. fewer than five b. between five and ten c. between ten and twenty d. more than twenty

answer

B. between five and ten

question

During the forming stage, what is the role of the team leader? a. Providing time for members to become acquainted b. Encouraging participation c. Clarifying team roles d. Facilitating task accomplishment

answer

A. Providing time for the members to become acquainted.

question

Which stage of team development is marked by conflicts over the team's mission and roles of team members? a. Norming stage b. Forming stage c. Performing stage d. Storming stage e. Adjourning stage

answer

D. Storming stage

question

Team norms are _____ and ______ standards of behavior? a. Formal; written b. Informal; written c. Formal: unwritten d. Informal; unwritten e. None of the above

answer

D. informal, unwritten

question

Which of the following statements is correct regarding team conflict? a. It should be avoided at all costs. b. It often improves team performance c. It will be reduces if the team is diverse d. It rarely occurs in most teams e. It is a detriment to the formation of a cohesive team.

answer

B. It often improves team performance.

question

What percent of a typical manager's day is spent engaged in communications? a. Less than 25% b. About 50% c. About 75% d. More than 75% e. None of the above

answer

D. More than 75%

question

Feedback _______. a. is generally verbal in nature b. helps determine whether a message was correctly interpreted c. is usually ambiguous d. helps lower the noise level e. is not often constructive

answer

B. helps determine whether a message was correctly interpreted

question

All of the following are examples of nonverbal communication EXCEPT _______. a. Eye contact b. Clothing choices c. Informal speech d. Tone of voice e. None of the above - all are examples of nonverbal communication

answer

C. Informal speech

question

The want-satisfying power of a product is called ______? a. Quality b. Ownership c. Worth d. Value e. Utility

answer

E. utility

question

What is the task of production and operations management? a. To determine the most economical routes for transporting the firms' products. b. To manage the use of people and machinery in converting materials and resources into finished products. c. To manage the use of people and other resources in the development of distribution channels and promotional strategies d. To design systems that will provide managers with information useful for decision-making.

answer

B. To manage the use of people and machinery in converting materials and resources into finished products.

question

Which of the following are combined to result in mass production? a. Mechanization, specialized labor, and robots b. Standardization, job-order production and specialized labor c. Analytic systems, synthetic systems, and continuous processes d. Mechanization, specialized labor and standardization

answer

D. Mechanization, specialized labor and standardization

question

A production system that reduces a raw material to its component parts in order to extract one or more marketable products is a(n) _______production system. a. Extractive b. Intermittent c. Unified d. Synthetic e. Analytic

answer

E. Analytic

question

Which production process describes a manufacturing operation in which long production runs generate finished products over a period of time? a. Intermittent b. Continuous c. Customized d. Periodic e. None of the above

answer

C. Continuous

question

The process that enables manufacturers to use computers to analyze the steps a machine must take to produce a product or part is ______? a. Computer-aided manufacturing b. Program evaluation c. Computer-aided design d. Computer-integrated marketing e. Information science

answer

A. Computer-aided manufacturing

question

Which type of company would be most interested in locating to an area close to its market? a. Pharmaceutical company b. Automobile manufacturer c. Shipbuilding contractor d. Dry cleaner e. Software developer

answer

D. Dry cleaner

question

Which of the following is not a primary task of the production manager? a. Planning the production process b. Selecting the most appropriate layout c. Controlling the production process d. Directing the production engineers and front-line personnel e. Determining what products to produce

answer

D. Directing the production engineers and front-line personnel

question

A firm that produces a variety of nonstandard products in relatively small quantities would probably use a ____ layout. a. Customer-oriented b. Product c. Process d. Fixed-position e. Continuous

answer

C. Process

question

20. Which of the following situations would present a challenge for a just-in-time (JIT) investment system? a. Increase in the number of suppliers b. Long-term relationships with suppliers c. Sudden increases in demand d. Vendor managed inventory e. None of the above

answer

C. Sudden increases in demand

question

Which phase of production control determines the amount of all resources needed to produce a certain amount of goods and services? a. Planning b. Scheduling c. Routing d. Dispatching e. Controlling

answer

A. Planning

question

The critical path in a PERT chart represents the _____? a. Sequence of operations that involves outside suppliers b. Sequence of operations that requires the longest time for completion c. Areas of operations that require the least amount of technical support d. Areas of operations that have abundant and extra time e. Customers preferences for delivery

answer

B. Sequence of operations that requires the longest time for completion

question

The marketing function creates all of the following types of utility EXCEPT ___________. a. Time b. Ownership c. Place d. Form e. Benefit

answer

E. Benefit

question

The current marketing period where companies emphasize customer satisfaction is _____? a. The production era b. The relationship era c. The information era d. The marketing era e. The sales era

answer

B. The relationship era

question

Which of the following is the first step in developing a marketing strategy? a. Setting price b. Developing the right product c. Deciding how to promote the product d. Implementing the appropriate distribution system e. Identifying a target market

answer

E. Identifying a target market

question

Companies use ________ to position products. a. The marketing mix b. Organization marketing c. Consumer behavior d. Market segmentation e. Focus group research

answer

A. The marketing mix

question

Which of the following marketing decision areas may be subject to government regulation? a. Pricing strategy b. Promotion strategy c. Product strategy d. Distribution strategy e. Any of the above can be subject to government regulation

answer

A. Pricing strategy

question

Data collected for the first time through observation or surveys is _____? a. External data b. Internal data c. Primary data d. Secondary data e. A marketing information system

answer

C. Primary data

question

Census data are _______ and _______ data for marketing researchers. a. Internal; primary b. External; primary c. External; secondary d. Internal; secondary e. None of the above

answer

C. External; secondary

question

A focus group is a method of collecting _______ data using a(n) _______. a. Secondary; observational study b. Primary; observational study c. Secondary; survey method d. Primary; survey method e. Census data; data mining

answer

D. Primary; survey method

question

One of the most common forms of segmenting consumer markets based on characteristics such as age, income, household size, ethnicity and sex is _______ segmentation. a. Psychographic b. Geographic c. Demographic d. Benefit e. Use

answer

C. Demographic

question

What refers to the actions of consumers directly involved in obtaining, consuming and disposing of products and the decision processes that precede and follow these actions? a. Consumer behavior b. Customer care c. Marketing management d. The marketing mix e. The rational decision-making model

answer

A. Consumer behavior

question

Personal and interpersonal determinants affect which steps in the consumer behavior process? a. Recognition of problem or opportunity b. Purchase decision c. Purchase act d. Each step in the consumer behavior process e. None of the above

answer

D. Each step in the consumer behavior process

question

A marketer focuses on a product's _______ and the production manager focuses on its _______. a. Benefits: attributes b. Symbolic attributes: features c. Service quality; physical characteristics d. Tangible aspects; intangible aspects

answer

A. Benefits: attributes

question

Items that consumers purchase frequently, immediately and with little involvement are______? a. Convenience products b. Specialty products c. Shopping products d. Goods only e. Services only

answer

A. Convenience products

question

Natural resources such as iron ore used in producing finished goods are classified as ______? a. Accessories b. Supplies c. Raw materials d. Component parts e. Synthetic sources

answer

C. Raw materials

question

In which stage of the product life cycle do profits generally first appear? a. Introduction b. Growth c. Maturity d. Competition e. Decline

answer

B. Growth

question

The combination of industry saturation and intense competition indicates that a product has reached the ______ stage of the product life cycle. a. Introduction b. Growth c. Maturity d. Competition e. Decline

answer

C. Maturity

question

Customers who choose one brand over another are displaying _______. a. Brand loyalty b. Brand awareness c. Brand preference d. Brand insistence e. Brand equity

answer

C. Brand preference

question

Which of the following is not a role of packaging and labeling? a. Comply with government regulations b. Protect the product from damage c. Identify products and communicate usage d. Provide marketing information about the product e. Control costs

answer

D. Provide marketing information about the product

question

The two major distribution channels are _____? a. Production scheduling and inventory control b. Selling and advertising c. Direct and marketing intermediary d. Branding and customer service

answer

C. Direct and marketing intermediary

question

If a company's target market is small and buyers are concentrated in a specific geographical area, and the products require a high level of communication, which of the following statements is true of its most effective distribution and promotion strategies? a. It should use a direct channel and personal selling. b. It should use a marketing intermediary and sales promotion. c. It should use multiple marketing intermediaries and advertising. d. It should use a long distribution channel and publicity e. None of the above

answer

A. It should use a direct channel and personal selling.

question

A company includes an "instant coupon" as part of a product's package giving the buyer a reduction off the price. What is the company attempting to do? a. Provide information b. Stabilize sales c. Initiate a trial of the product d. Differentiate the product e. Increase the supply of the product

answer

B. Stabilize sales

question

What is the name for marketing effort that involves the use of innovative, low-cost marketing efforts to attract customer attention? a. Trade promotion b. Guerrilla marketing c. Creative selling d. Personal selling e. Institutional advertising

answer

B. Guerrilla marketing

question

The goal of ______ advertising is to maintain awareness of the usefulness of a product. a. Advocacy b. Comparative c. Persuasive d. Reminder e. Informational

answer

D. Reminder

question

Salespeople determine if prospects have the financial ability and authority to buy through a process called? a. Handling objections b. Qualifying c. Approach d. Follow-up e. Closing

answer

B. Qualifying

question

Promotion that is aimed at the ultimate consumer with the goal of generating demand for the product is based on a _____. a. Cooperative strategy b. Pulling strategy c. Pushing strategy d. Personal selling strategy e. Differentiation strategy

answer

B. Pulling strategy

question

A pushing promotional strategy is _______. a. Designed to promote one item at a time and place it near the location of the actual purchase decision b. Designed to encourage consumers to ask for the product if the retailer does not carry it c. Designed to market the product, product line or service to wholesalers and retailers d. Primary used when goods or services are marketed to the end-user e. None of the above

answer

C. Designed to market the product, product line or service to wholesalers and retailers

question

Volume objectives base pricing decision on _______. a. Image goals b. Status quo pricing c. Supply and demand d. Market share e. Break-even analysis

answer

E. Break-even analysis

question

Which of the following statements regarding price and quality is supported by research? a. The higher the price, the greater the sales volume. b. Perception of quality is independent from price. c. Consumer's often associate higher levels of safety, security and quality with higher priced items. d. Pricing is a decision based purely on a mathematical analysis. e. Pricing does not effect a product's positioning.

answer

C. Consumer's often associate higher levels of safety, security and quality with higher priced items.

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