Büîšńēšš Tēšt Štūdÿ Gûïdē – Flashcards
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Which of the following is a consideration in the product element of marketing?
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New addition
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Which function includes the planning and procedures necessary to obtain goods and services for use in operation of business and/or for resale
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Purchasing
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Kitty Hawk sports at American Express as a customer payment option. This is an example of...
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Financing
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Which of the following is a consideration and the people element of marketing?
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Do they represent the culture of the product
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The combination of the seven elements of marketing is known as
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The marketing mix
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The element of the marketing mix that is concerned with what goods, services, or ideas a business will offer its customers is...
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Product
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Which marketing function helps business people forecast how much will be sold in a given period?
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Marketing information management
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Which marketing function helps marketers answer the question "what are we going to produce or sell?"
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Product/service planning
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Yokely's Construction Co. chose Home Depot as its suppliers for lumber and other building materials. Under which marketing function is this activity classified?
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Purchasing
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Which of the following is a consideration of the priceprice element of marketing?
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Should the business offer discounts
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Identify the following considerations as either product, please, price, or promotion... Discounts- Personal selling- Channels of distribution- Packaging-
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-price -personal selling -place -product
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What is a target market?
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A group of people most likely to become customers
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Coca - Kohler testmarketed can you cook by conducting taste testing on focus groups. What marketing function did they implement?
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Marketing information management
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Alan and his family recently dined at the Outback Steakhouse. Upon finishing their meal, he completed hey card reading the restaurant service, food, and atmosphere. This card is an example of...
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Marketing research
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Strategy should be selected that are related to the goals and Objective to be achieved. (True or false)
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True
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The entire process of moving, handling, and storing goods from the producer to the consumer is called...
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Distribution
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Distribution what is the marketing function demonstration following situation? While shopping at the mall, Susan is asked for a picture of different brands of shampoo.
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Marketing- information management
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Mini grocery stores have made the decision to accept credit cards for payment of merchandise. Which marketing function does this decision represent?
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Finance
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Mrs. Phyfe has a cookie card where if you buy 10 cookies, you get one free. This type of discount is called?
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Cumulative quantity discount
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The element of marketing that refers to the various types of communications for marketers use to inform, persuade, or we minded costumers of their product is...
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Promotion
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NTW Decided to offer a new line of snow tires. Under which marketing function does this decision fall?
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Product/service planing
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The element of marketing that is concerned with having this like the product at the right place at the right time is...
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Place
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The owner of Weisbarth's Surf Shop orders wetsuit to be sold in the business. This is an example of which marketing function?
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Purchasing
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The element of marketing that requires my contacts to determine the amount of money that they were asked in exchange is...
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Price
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Transportation, storage, and inventory control are activities of which marketing function?
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Distribution
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Rite Aid's Photo department guarantees the quality of their photos or you don't buy them, they want you to be 100% satisfied. This is an example of its...
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Marketing concept
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Billy only wants to sell her baked goods to people in Woodstock, this would be what type of marketing segmentation?
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Geographic
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Marketing strategies and tactics must always be planned with the customer in mind.(true or false)
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True
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The formula for calculating selling price is
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Selling price = product cost + Operating Cost + Profit
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Car dealers emphasize personal contact with their customers in order to better determine and respond to customer wants and needs. This is an example of which of the following marketing functions?
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Selling
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Surf side casuals rents warehouse space during the months of January February to store merchandise ordered for the spring and summer season. This illustrates which function of marketing?
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Distribution
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Which of the following is a consideration and the physical environment element of Marketing?
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Trinity/modern/ old-fashioned
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You just received a new shipment of Ray-Bans glasses for $5 each. If you wanted a 30% markup on the selling price, what would you charge the customer?
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$6.50
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Which of the following is part of the promotional element of marketing?
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Advertising
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Telemarketing is an example of which marketing function?
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Selling
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After completing his business plan, Russell decided to research and pursue possible sources of capital for his new business. With marketing function is he implementing?
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Financing, capital equals money
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Match the definition to the word #37
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B E A D E
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Which of the following is a consideration in the process element of marketing?
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How are services consumed
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Match the definition to the word #39
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B A D C F E
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Which marketing function respond to consumer needs and wants through planned, personalized communication intended to influence purchase decisions and ensure satisfaction?
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selling
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Of the following is the consideration in the place element of marketing?
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1) Choosing distribution channels 2) all of the above 3)customer discounts
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Informing customers about Products, services, images, or ideas that would influence their buying decisions are examples of...
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Promotion
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Which function of marketing is important because it determines how much gross profit a business will make on a product or service?
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Pricing
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Which of the following is not part of the marketing mix?
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Packaging
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What function is concerned with making decisions about investments?
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Finance $$$$$
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Which of the following is a consideration in the place element of marketing?
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All of the above
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Put in the correct order
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1,5,3,4,2
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Which of the following is a consideration in the promotion element of marketing?
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Free gifts
