Blockbuster Essay Example

David Cook founded the first Blockbuster video store in Dallas, Texas in 1985. Two years later, he sold a one-third stake to investors and eventually left the company, giving up control. By 1992, Blockbuster had expanded to include over 3,000 stores worldwide - consisting of both franchises and company-owned locations. Unfortunately, in 2003 the company suffered a major financial loss reporting a net loss of $845.

After experiencing a shift in its customer base, which exceeded two million, Blockbuster was prompted to make a significant decision for its future. In 2006, the company created a program that allowed customers to either exchange rental movies through the mail or return them to the store and swap them for another film. This made Blockbuster the sole provider of online/mail rental as well as store rentals, offering greater convenience to its customers. Acco