Billboards and Media Effects
Billboards and Media Effects

Billboards and Media Effects

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  • Pages: 2 (523 words)
  • Published: November 1, 2021
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What is my attitude about this article and Vermont’s stance on billboards? Where else would follow suit and do something similar to Vermont? What are your ideas?

The Vermont stance on billboards has been of benefit to them and according to their own taking and it would not be wrong to side with them. In fact, it is clear that the beauty of their land deserves as much exposure as possible thus does not require billboards blocking it. The Vermont decision to do away with billboards in its territory has seen to the satisfaction of the people in the region and business people (Zezima, 2008). Though it would not be expected to do so at a business viewpoint all has been well over the years that the law has been in place. However, I have a negative view on their stance because in my opinion it slows down business activities and development in general. Their viewpoint seems to entirely major on beauty without consideration of economic value or impact on the community. I therefore strongly disagree with their viewpoint because it seemingly discourages investors from coming into the region (Zezima, 2008).

The ideology of Vermont about billboards does not have or seek favor and acceptance from me and therefore this has not prevented the spread of the ideology to other states. There are others that have already implemented the laws and there are those that are headed that way including New York which is a major world business center. In my opinion, this move would not be in favor of business people and would deteriorate business activities (Zezima, 20

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08). However, the move is good in the view that it would make the environment better and thus create a good working environment.

Which social media effect is the most interesting to investigating and what theory would you use to investigate that media effect?

When studying media effects I would begin with looking at the topic that has the largest impact on people and the results of the effect it has. I would also check to determine the method it has used to gain such a large part on the public’s attention (Yetgin, et al, 2016). As a researcher, I would mainly focus on the addiction characteristics of people towards certain products. By this I mean to look through the influence of continuous advertising that creates the concept that the specific product being advertised is dominant and the best. For this reason, people tend to get so used to it that they consider it supreme and do not see other products’ goodness. I would use the cultivation theory to study this topic because my topic is clearly in a link to the theory (Yetgin, et al, 2016). The addiction is clearly a result of too much advertisement and this is a cultivated effort to ensure the company’s brand is dominant over others.

References

  1. Zezima, K. (2008). Mural Tests Vermont Law That Forbids Billboards.
  2. The New York Times. p. 24. Miranda, S. M., Young, A., & Yetgin, E. (2016). Are Social Media Emancipatory Or Hegemonic?
  3. Societal Effects Of Mass Media Digitization In The Case Of The Sopa Discourse. MIS Quarterly, 40(2), 303-A32.
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